SlideShare a Scribd company logo
Blanda Becker & Co.




    Presented by: Amanda Zavatchan
Company Overview
• Blanda Becker & Co. is an accounting firm located in
  the Cleveland area.
• In business for 30+ years
• New owners, Clay Miller and Mike Schafer
Current Conditions
• Name is representative of old owners
• No current brand image: logo, color scheme,
  typefaces, etc.
• Lack of consistency
• Outdated
• Unusable slogan
Desired Conditions
•   New name to represent new owners
•   Strong and professional brand image
•   Consistency
•   Modern
Objectives
• Satisfied Client
• Brand Image
   – Name
   – Logo
   – Marketing Materials
• Personal Objectives
Basic Process
• Problem Identification
• Research
• Idea Generation
    – Design elements
    – Design layouts
•   Idea Evaluation
•   Refinement
•   Implementation
•   Evaluation
Outcomes
Outcomes
Outcomes
Outcomes
Outcomes
Review
• External

• Internal

• Client

More Related Content

Similar to VCT Synthesis

Summer Intership
Summer IntershipSummer Intership
Summer Intership
Shuaib Makhzankar
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
Kulwant Dhillon
 
Making an Excellent Sales Presentation Part 1
Making an Excellent Sales Presentation Part 1Making an Excellent Sales Presentation Part 1
Making an Excellent Sales Presentation Part 1
Steve Gasner
 
Creating innovative brand, product, and services
Creating innovative brand, product, and servicesCreating innovative brand, product, and services
Creating innovative brand, product, and services
Bill Gunawan
 
Turning Clients into Creative Partners
Turning Clients into Creative PartnersTurning Clients into Creative Partners
Turning Clients into Creative Partners
inMotionNow
 
Be your own boss - jason ojukwu
Be your own boss - jason ojukwuBe your own boss - jason ojukwu
Be your own boss - jason ojukwu
Jason_Ojukwu
 
NHQA Criteria 1. Leadership
NHQA Criteria 1. LeadershipNHQA Criteria 1. Leadership
NHQA Criteria 1. Leadership
Tom Gillespie
 
marketing Identity overview ej3
marketing Identity overview ej3marketing Identity overview ej3
marketing Identity overview ej3
James E. Brown Jr.
 
Types of engagement
Types of engagementTypes of engagement
Types of engagement
Jim Gerberman
 
BWB - What do employers want and how do you spot talent?
BWB - What do employers want and how do you spot talent?BWB - What do employers want and how do you spot talent?
BWB - What do employers want and how do you spot talent?
Phoebe Hookway
 
Building Your Sales Message
Building Your Sales MessageBuilding Your Sales Message
Building Your Sales Message
SalesScripter
 
The Business Presentation
The Business PresentationThe Business Presentation
The Business Presentation
laouni mouhid
 
How to Increase Sales Motivation
How to Increase Sales MotivationHow to Increase Sales Motivation
How to Increase Sales Motivation
SalesScripter
 
Keller boot camp 4 response
Keller boot camp 4   responseKeller boot camp 4   response
Keller boot camp 4 response
James Cracknell
 
Practical Project Management for Creative Projects – 2021
Practical Project Management for Creative Projects – 2021Practical Project Management for Creative Projects – 2021
Practical Project Management for Creative Projects – 2021
Richard Harrington
 
Rustic Interior Designs by Amer Adnan Associates
Rustic Interior Designs by Amer Adnan AssociatesRustic Interior Designs by Amer Adnan Associates
Rustic Interior Designs by Amer Adnan Associates
Hamza Asif
 
Josh Ferrari Creative -- Buyer Persona
Josh Ferrari Creative -- Buyer PersonaJosh Ferrari Creative -- Buyer Persona
Josh Ferrari Creative -- Buyer Persona
Josh Ferrari
 
Sm cliquidation cabinets2 ppt
Sm cliquidation cabinets2 pptSm cliquidation cabinets2 ppt
Sm cliquidation cabinets2 ppt
LiquidationCabinets
 
SMC liquidation Cabinets2 Ppt
SMC liquidation Cabinets2 PptSMC liquidation Cabinets2 Ppt
SMC liquidation Cabinets2 Ppt
ChrisFenton22
 
TLSResume3-28-16
TLSResume3-28-16TLSResume3-28-16
TLSResume3-28-16
Tim Straight
 

Similar to VCT Synthesis (20)

Summer Intership
Summer IntershipSummer Intership
Summer Intership
 
Coca Cola
Coca ColaCoca Cola
Coca Cola
 
Making an Excellent Sales Presentation Part 1
Making an Excellent Sales Presentation Part 1Making an Excellent Sales Presentation Part 1
Making an Excellent Sales Presentation Part 1
 
Creating innovative brand, product, and services
Creating innovative brand, product, and servicesCreating innovative brand, product, and services
Creating innovative brand, product, and services
 
Turning Clients into Creative Partners
Turning Clients into Creative PartnersTurning Clients into Creative Partners
Turning Clients into Creative Partners
 
Be your own boss - jason ojukwu
Be your own boss - jason ojukwuBe your own boss - jason ojukwu
Be your own boss - jason ojukwu
 
NHQA Criteria 1. Leadership
NHQA Criteria 1. LeadershipNHQA Criteria 1. Leadership
NHQA Criteria 1. Leadership
 
marketing Identity overview ej3
marketing Identity overview ej3marketing Identity overview ej3
marketing Identity overview ej3
 
Types of engagement
Types of engagementTypes of engagement
Types of engagement
 
BWB - What do employers want and how do you spot talent?
BWB - What do employers want and how do you spot talent?BWB - What do employers want and how do you spot talent?
BWB - What do employers want and how do you spot talent?
 
Building Your Sales Message
Building Your Sales MessageBuilding Your Sales Message
Building Your Sales Message
 
The Business Presentation
The Business PresentationThe Business Presentation
The Business Presentation
 
How to Increase Sales Motivation
How to Increase Sales MotivationHow to Increase Sales Motivation
How to Increase Sales Motivation
 
Keller boot camp 4 response
Keller boot camp 4   responseKeller boot camp 4   response
Keller boot camp 4 response
 
Practical Project Management for Creative Projects – 2021
Practical Project Management for Creative Projects – 2021Practical Project Management for Creative Projects – 2021
Practical Project Management for Creative Projects – 2021
 
Rustic Interior Designs by Amer Adnan Associates
Rustic Interior Designs by Amer Adnan AssociatesRustic Interior Designs by Amer Adnan Associates
Rustic Interior Designs by Amer Adnan Associates
 
Josh Ferrari Creative -- Buyer Persona
Josh Ferrari Creative -- Buyer PersonaJosh Ferrari Creative -- Buyer Persona
Josh Ferrari Creative -- Buyer Persona
 
Sm cliquidation cabinets2 ppt
Sm cliquidation cabinets2 pptSm cliquidation cabinets2 ppt
Sm cliquidation cabinets2 ppt
 
SMC liquidation Cabinets2 Ppt
SMC liquidation Cabinets2 PptSMC liquidation Cabinets2 Ppt
SMC liquidation Cabinets2 Ppt
 
TLSResume3-28-16
TLSResume3-28-16TLSResume3-28-16
TLSResume3-28-16
 

Recently uploaded

Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
Uni Systems S.M.S.A.
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
shyamraj55
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
Ivanti
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
名前 です男
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Zilliz
 
Things to Consider When Choosing a Website Developer for your Website | FODUU
Things to Consider When Choosing a Website Developer for your Website | FODUUThings to Consider When Choosing a Website Developer for your Website | FODUU
Things to Consider When Choosing a Website Developer for your Website | FODUU
FODUU
 
CAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on BlockchainCAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on Blockchain
Claudio Di Ciccio
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
Matthew Sinclair
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
Alpen-Adria-Universität
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
Safe Software
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
IndexBug
 
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
Mariano Tinti
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
Octavian Nadolu
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Quotidiano Piemontese
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
kumardaparthi1024
 

Recently uploaded (20)

Microsoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdfMicrosoft - Power Platform_G.Aspiotis.pdf
Microsoft - Power Platform_G.Aspiotis.pdf
 
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with SlackLet's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
 
June Patch Tuesday
June Patch TuesdayJune Patch Tuesday
June Patch Tuesday
 
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
 
Things to Consider When Choosing a Website Developer for your Website | FODUU
Things to Consider When Choosing a Website Developer for your Website | FODUUThings to Consider When Choosing a Website Developer for your Website | FODUU
Things to Consider When Choosing a Website Developer for your Website | FODUU
 
CAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on BlockchainCAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on Blockchain
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
20240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 202420240605 QFM017 Machine Intelligence Reading List May 2024
20240605 QFM017 Machine Intelligence Reading List May 2024
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
Video Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the FutureVideo Streaming: Then, Now, and in the Future
Video Streaming: Then, Now, and in the Future
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FMEEssentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
 
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceAI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
 
Mariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceXMariano G Tinti - Decoding SpaceX
Mariano G Tinti - Decoding SpaceX
 
Artificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopmentArtificial Intelligence for XMLDevelopment
Artificial Intelligence for XMLDevelopment
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practicesNational Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
GenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizationsGenAI Pilot Implementation in the organizations
GenAI Pilot Implementation in the organizations
 

VCT Synthesis