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Blanda Becker & Co.




    Presented by: Amanda Zavatchan
Company Overview
• Blanda Becker & Co. is an accounting firm located in
  the Cleveland area.
• In business for 30+ years
• New owners, Clay Miller and Mike Schafer
Current Conditions
• Name is representative of old owners
• No current brand image: logo, color scheme,
  typefaces, etc.
• Lack of consistency
• Outdated
• Unusable slogan
Desired Conditions
•   New name to represent new owners
•   Strong and professional brand image
•   Consistency
•   Modern
Objectives
• Satisfied Client
• Brand Image
   – Name
   – Logo
   – Marketing Materials
• Personal Objectives
Basic Process
• Problem Identification
• Research
• Idea Generation
    – Design elements
    – Design layouts
•   Idea Evaluation
•   Refinement
•   Implementation
•   Evaluation
Outcomes
Outcomes
Outcomes
Outcomes
Outcomes
Review
• External

• Internal

• Client

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