The document discusses the criteria for the National Housing Quality Award, which includes leadership and several other categories. It does not rank builders against each other, but measures them against the set criteria. Under leadership, it describes what senior leaders should do, including bringing the company's vision, mission, and values to life, being committed to quality and improvement, and continuously communicating the vision. Senior leaders should also actively seek feedback on how well the company is aligned with its mission and values, empower employees, and create opportunities for employee involvement.