Venture capital is a people business where trust, personal introductions, references, and reputation are important. To attract venture capital funding, it is essential to have the right founding team with expertise, experience, and a track record, who are open to feedback and acknowledge any gaps. Founders should prepare documentation like a business plan, proof of product-market fit through paying customers, and details on use of funds to demonstrate they are ready for investment. Cultural factors like communication style and responsiveness also impact funding decisions.