Slides from the 3/27/14 Veteran's Business Conference Workshop Marketing to the Government: Marketing (and selling) to the government can be a tough venture if you don’t know how to approach federal agencies and present your product. This workshop will help you establish your company’s value proposition; and highlight effective marketing tools and sales techniques for closing the deal with the government. Panel speakers include Douglas Burdett (Artillery Marketing Communications) and Mark Amtower (Government Market Master and author of Selling to the Government).

1. Marketing
to the
Government
9 Things Contractors Must Do

2. Douglas Burdett
• Founder, Artillery (B2B Marketing Agency)
• Author, Fire Support (Marketing for Defense Contractors)
• Named one of Washington Business Journal’s “7 Twitter Handles Our
Reporters Think You Should Follow”

3. Mark Amtower
• Founder, Federal Direct
• Government Marketing Consultant
• Best-selling Author
• LinkedIn Expert

4. 9 Things Government
Contractors Must Do

5. Find Where
You Fit

6. Differentiate
Or Die

7. Build A
Roadmap

8. Do Research

9. Get Help

10. Be Patient

11. Pick Events
Carefully

12. Build An
Online
Platform

13. Use Social
Media

14. Register online or call 301 854 9493 or email mark@federaldirect.net and mention
*VIB* for your $50 discount.
*Upcoming Government Market Master Forum seminars include:*
April 8- Government Marketing Best Practices, Columbia MD
https://www.govevents.com/details/2984/government-marketing-best-practices-2014/
April 9 - LinkedIn for Government Contractors, McLean VA
https://www.govevents.com/details/12188/linkedin-for-government-contractors/
May 13 - LinkedIn for Government Contractors, Columbia, MD
https://www.govevents.com/details/12287/linkedin-for-government-contractors/
May 14 - Government Marketing Best Practices, McLean, VA
https://www.govevents.com/details/12670/government-marketing-best-practices-2014/
Register online or call us at 301 854 9493 or email mark@federaldirect.net and
mention *VIB* for your $50 discount.
Mark Amtower

15. Douglas Burdett
" For a copy of these slides:
" http://www.ArtilleryMarketing.com/incoming
" Free marketing eBooks:
" http://www.artillerymarketing.com/marketing-resources
" Fire Support, Marketing for Defense Contractors
" http://defensecontractormarketing.com