The Chicago Chapter of the American Marketing Association (AMA) will host a breakfast panel discussion on May 5th titled "The B2B2C Continuum: Who is the Customer?". The panel will feature experts from leading Chicago companies and will share best practices for incorporating consumer communications and research into successful B2B programs. Attendees will learn how B2B marketers can unlock secrets in their value chain and implement strategies that align with customers and end consumers. Registration is $50 for members and $70 for non-members and can be completed online.

1. American Marketing Association
645 N. Michigan Ave., Suite 800
Chicago, IL 60611
Phone: 312.280.0449
Fax: 312.751.0313
info@chicagoama.org FOR IMMEDIATE RELEASE
www.chicagoama.org
AMA News Release
Contact: Michael Long, Executive Director
(312) 280-0449 michael@chicagoama.org
THE B2B2C CONTINUUM: WHO IS THE CUSTOMER?
FEATURED TOPIC FOR UPCOMING CHICAGO AMA POWER BREAKFAST
CHICAGO, ILLINOIS – April 18, 2011 – Continuing its 2010-2011 program, the Chicago
Chapter of the America Marketing Association (AMA) will host a breakfast panel
discussion Thursday, May 5, 2011 from 7:45 a.m. – 11:00 a.m. at the Gene Siskel Film
Center, in Chicago.
Sponsored by the B2B Committee, The B2B2C Continuum: Who is the Customer?
(#AMAB2B2C) offers an opportunity for B2B marketers to unlock the secrets of their
value chain and begin putting into place sound strategies that create alignment with
their customers and their customer’s customer.
Atlee Valentine Pope, president of Evanston-based Blue Canyon Partners and co-
author of the book CoDestiny, Overcome Your Growth Challenges By Helping Your
Customers Overcome Theirs, moderates a panel of experts from leading Chicago-area
companies who will share best practices for incorporating consumer communications
and market research into a successful B2B program.
Join us for this dynamic panel discussion featuring, Tom Southall, President,
Commercial Construction Businesses North America Illinois Tool Works Inc.; Tammy
Gianfortune, Former VP & General Manager Kellogg's Specialty Retail Group; Marta
Cyhan, CMO, Pampered Chef; and David Stevenson, President, Executive Creative
Director Two By Four.
(Cost $50 members, and $70 non-members) Register online at http:// cama-
may2011.eventbrite.com or call 312-280-0449.
The American Marketing Association is the professional association for individuals
and organizations who are leading the practice, teaching, and development of
marketing worldwide. Chicago AMA offers a forum that brings together the most
diverse gathering of marketing professionals in Chicago, representing an impressive
array of industries and responsibilities.
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