The document summarizes Vaseline's "Be Prepared" campaign in India, which aimed to promote their skin whitening cream line for men. The campaign focused on social media like Facebook and created an app allowing men to lighten their photos. While it was popular in India, it received international backlash for promoting fairness. Vaseline eventually took the campaign down voluntarily due to the outrage, but it may have helped their brand in India despite damaging their global image.