This document provides an introduction to getting started with social media. It discusses what social media is, including common social networks like Facebook, LinkedIn, and Twitter. It then focuses on Twitter, describing it as a microblogging service and recommendations for what to tweet, such as adding value, asking questions, and providing customer service. Finally, it lists three things that can be done today to begin engaging on social media, including creating a LinkedIn profile, opening a Twitter account, and setting up Hootsuite to start listening.

1. Getting Started
with Social
Media
Chris Burdge @b_WEST
September 22, 2011

2. credentials
 Online marketing since 1994
 McCann Erikson, Publicis, Cove-Ito (Japan)
 Fortune 500 brands: Nestle, HP, Coca-Cola
 Founded bWEST – July 2009
 Co-founder – Social Media Camp

4. mediarevolution

5. 1900’s
1400’s
1800’s 1800’s

6. yesterday’s news

7. today’s engagement

8. marketers (IT professionals) must
be prepared to evolve…

9. What is
Social
Media
?

10. Social ~ thecharacteristic of living organisms. It
refers to the interaction of organisms with other
organisms (people) and to their collective co-
existence.
Media ~ tools used to deliver,
share& store information or data.

11. social networks
Social Networks You Know Online Social Networks
 Religious Facebook
 Charity Linkedin
 Chamber of Commerce  Twitter
 Networking Group MySpace
 Sports Teams YouTube
 Book Club  Google+

15. Outposts
Base Camp

17. Twitter
Amicro-blogging service allowing users to send
& read “tweets” which are text-based posts of
up to 140 characters in length.

22. what to tweet
 Mantra: always add value…
 A blog post
 Ask a question / get feedback
 Provide customer service
 Retweet something interesting / useful
 Comment on a tweet
 Reply to a tweet / question

24. what not to tweet
 What you had for breakfast, unless it was truly
awesome…
 What your cat had for breakfast, or anything
else about your cat…
And always remember, the Internet never forgets,
and that’s a long time…

28. Tweet Rule
10 : 1
Value-add : Marketing

29. are
you
listening?

47. things
you can do
today

48. 1. Create or update your LinkedIn profile
2. Open a Twitter account
a. Find people to connect with
3. Set-up Hootsuite& start listening…

49. Thank You
Social Media Camp – Special Offer
Save 20% on…
 SMC Victoria Workshop http://ow.ly/6CdRu
 9am – 5pm, Oct 18thVictoria Marriott
 Coupon code: MISA