van Waart, P., Kunst, M., & Mulder, I. Dutch Design Education: A new approach to design for emotions. In: Desmet, P.M.A., Tzvetanova, S.A., Hekkert, P., & Justice, L. (eds.) Proceedings of the 6th International Design & Emotion Conference (D&E 2008). Hong Kong, October, 6-9 2008. Available online at http://docent.cmd.hro.nl/waarp/designandemotion/DE2008_VanWaart_final_publicversion.pdf
A workshop given by Joe Fournet of Ideas & MORE to the Professional Development for Marketers SIG of the American Marketing Association Houston. It covers tips and techniques for idea generation and sparking creativity.
A workshop given by Joe Fournet of Ideas & MORE to the Professional Development for Marketers SIG of the American Marketing Association Houston. It covers tips and techniques for idea generation and sparking creativity.
van Waart, P., Mulder, I., Spoel, E., Kunst, M. & Suijkerbuijk, K. Emotional measurements: visual guidelines for improving website experiences. Presented at D-CIS human factors day, 10 September 2008.
Discover the Connection - NonProfits and CRMThinqloud
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Blueprint for a Creative Culture [Commonwealth Club of SF, Mar 2011]Kate Rutter
This talk was held at the Commonwealth Club of SF on March 23, 2011. It challenges the notion that company cultures must be dry, static, inhuman and impersonal to be professional. The Creative Culture Blueprint shows what elements create, feed and support a creative culture. Also included are examples of activities that can be used to unlock static cultures to be more creative.
A presentation from Rachel Escott, about how get you and your work noticed at your degree show.
Taken from Get yourself seen: attracting attention for your work. Part of ECCA's Preparing for your Degree Show week 2009 - a programme to help Arts London students make the most of their final degree show.
van Waart, P., Mulder, I., Spoel, E., Kunst, M. & Suijkerbuijk, K. Emotional measurements: visual guidelines for improving website experiences. Presented at D-CIS human factors day, 10 September 2008.
Discover the Connection - NonProfits and CRMThinqloud
This presentation outlines how Non-Profits can leverage Salesforce as their Constituent Relationship Management to solve their day to day functional challenges.
Blueprint for a Creative Culture [Commonwealth Club of SF, Mar 2011]Kate Rutter
This talk was held at the Commonwealth Club of SF on March 23, 2011. It challenges the notion that company cultures must be dry, static, inhuman and impersonal to be professional. The Creative Culture Blueprint shows what elements create, feed and support a creative culture. Also included are examples of activities that can be used to unlock static cultures to be more creative.
A presentation from Rachel Escott, about how get you and your work noticed at your degree show.
Taken from Get yourself seen: attracting attention for your work. Part of ECCA's Preparing for your Degree Show week 2009 - a programme to help Arts London students make the most of their final degree show.
How satisfied are you about the impact you have in your work and life? This is a talk for UX in Antwerp, sharing my personal story & learnings. I end the presentation with questions to ask yourself on your mission, role and impact.
Psychology of Design: Brand Story & Virtual Reality - Media Summit 2016Pamela Rutledge
Dr. Pamela Rutledge, Media Summit 2016.
A brand is a virtual reality. If you're creating VR to sell your brand, don't screw up the brand story that already lives in the consumer's brain. Stories are essential to bridge the gap between human cognition and digital experience. Too much technology and not enough attention to consumer experience will result in #VRfail.
Human Camera - Interaction: an exploratory study on people's emotions and att...Human Centered ICT
van der Sar, M. & Mulder, I. Human-Camera Interaction: an exploratory study on people’s emotions and attitude towards cameras. Forthcoming in: Proceedings of European Conference on Cognitive Ergonomics 2010, Delft.
Mulder, I. ICT in Digi-Taal, de rol van human centered ICT. Keynote presentatie tijdens Engels en Digi-Taal in het basisonderwijs, Rotterdam, 5 november 2008.
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Methods and tools for human centered ICT: from human values to real-life inno...Human Centered ICT
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van Waart , P. & Mulder, I. Meaningful Advertising: Pervasive advertising in the experience economy. Presented at the 2nd Workshop on Pervasive Advertising (workshop in conjunction with Informatik 2009, Lübeck, 2 October 2009)
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Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
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CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
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Dutch Design Education | van Waart, Kunst & Mulder
1. Dutch Design Education:
A new approach to design for
emotions
Design and Emotion: Dare to Desire!
October 8th, 2008
Peter van Waart MA
Researcher Human Centered ICT
Lecturer Creative Marketing / Experience Branding
School of Communication, Media and Information Technology
Rotterdam University of Applied Sciences, The Netherlands
Peter van Waart | Design and Emotion 2008: Dare to Desire!
2. Dutch Design Education:
A new approach to
design for emotions
• Experience Branding
• Developing emotional literacy
• Results
• Conclusions and questions
Peter van Waart | Design and Emotion 2008: Dare to Desire!
3. Rotterdam University of Applied Sciences
School of Communication, Media and Information Technology
Peter van Waart | Design and Emotion 2008: Dare to Desire!
4. Experience Branding
“Meaningful brand experiences”
How to ‘touch’ people by
initiating experiences which relate to
individual values and evoke emotions
Peter van Waart | Design and Emotion 2008: Dare to Desire!
8. Experience Branding
“Meaningful brand experiences”
How to ‘touch’ people by
initiating experiences which relate to
individual values and evoke emotions
Experience Economy
Emotional design
11. Question
How to develop emotional literacy as
professional competency for designing
for emotions?
Peter van Waart | Design and Emotion 2008: Dare to Desire!
12. Assumption
General
competency
Professional
competency
Peter van Waart | Design and Emotion 2008: Dare to Desire!
13. Teaching emotional literacy
1. Being aware of and cope with your own emotions
2. Being aware of and cope with emotions of others
Peter van Waart | Design and Emotion 2008: Dare to Desire!
14. What can we learn from
teaching aesthetic literacy?
Art schools prove to be able to develop aesthetic literacy
aesthetic literacy: instrumental knowledge and skills
+ intuitive sense for aesthetics
emotional literacy: instrumental knowledge and skills
+ intuitive sense for emotions
Approach: Critical reflection
Peter van Waart | Design and Emotion 2008: Dare to Desire!
16. Our method
for teaching emotional design
Inspired by Experiential Learning Model (Kolb)
Peter van Waart | Design and Emotion 2008: Dare to Desire!
17. Method for teaching emotional design
Peter van Waart | Design and Emotion 2008: Dare to Desire!
18. Concrete experience
How can I recognise my own values and emotions?
Assignments
Express 10 meaningful moments in life using images
Diary or dummy at hand to make notes or sketches
as soon as a significant experience occurred
Students publish these experiences on their weblog.
Peter van Waart | Design and Emotion 2008: Dare to Desire!
19. Reflective observation
How can I recognise values and emotions of others?
Assignments
Observation studies, interviews, or ways of
ethnographic research to study people in their
natural habitat
Read each other’s weblogs and share their
experiences.
In class, students are confronted with emotions of
others in presentations, which they talk about in
critical reflective discussions with each other and
teachers.
Peter van Waart | Design and Emotion 2008: Dare to Desire!
20. Abstract conceptualisation
In what cultural context (with specific norms and
values) do users of my design live?
Assignments
Literature about psychological and physiological aspects of brain
and body, consciousness and sub-consciousness, reasoning
and intuition, values and emotions, experience economy,
branding, and (Western) social-cultural environment.
Write book and article reviews on these at their weblogs.
Reviewing newspaper articles from a social-cultural point of view
“Emotional Consult” investigating in a critical-reflective dialog the
personal fascination the student has and how that is related to
the profession of Experience Branding with the aim to help the
student connect his professional insight with his personal
emotional literacy.
Peter van Waart | Design and Emotion 2008: Dare to Desire!
21. Active experimentation
Which cultural-specific symbols can I use as a
mechanism to evoke emotions?
Assignments
Create an archetype. Students have to think of specific
(visual) cultural symbols that express certain values,
which are commonly perceived and recognised
Develop a meaningful brand experience for an existing or
fake brand in which all knowledge, skills and
experiences from the former stages are applied
Peter van Waart | Design and Emotion 2008: Dare to Desire!
25. I promise
to share my emotions and experiences honoustly with others,
to respect the emotions and experiences of others,
and I shall not share without permission,
emotions of others with others
33. Student quotes
“Applying the knowledge from class in real life, makes me
more conscious about my own experiences. A good
example is me, climbing the Euromast”
“I am not quite sure when it happened, but Experience Branding
has changed my life”
“I saw the light! In finally know how to act as an Experience Brander”
Peter van Waart | Design and Emotion 2008: Dare to Desire!
34. Tips & tricks
• Create safe environment
• Discuss privacy issues (weblogs)
• Personal development
• Oath (or any other ritual)
Peter van Waart | Design and Emotion 2008: Dare to Desire!
35. Discussion and questions
Can we use this method in other cultures?
– Design tradition
– Values and norms
Peter van Waart | Design and Emotion 2008: Dare to Desire!