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Van medewerker naar merkwerker - Employee Advocacy Event

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De voordelen van employee advocacy zijn wel duidelijk voor de aanjagers ervan: de afdeling PR, communicatie en/of marketing. Het moeilijkste is om de mensen buiten de muren van deze afdelingen (blijvend) aan te haken. Hoe doe je dat? Welke drempels ervaren medewerkers om 'merkwerkers' te worden en blijven? En hoe neem je die weg? Freek vertelt je er alles over!

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© LEWIS Communications Limited. All Rights Reserved Clipit
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved 2008: 2011: 2014: 2018:
© LEWIS Communications Limited. All Rights Reserved zaken
© LEWIS Communications Limited. All Rights Reserved WERKEN
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved Het delen van content met medewerkers zodat zij dit weer kunnen delen met hun social media-netwerken. De mooie en interessante verhalen uit de organisatie vinden om te delen op de site/blog, LinkedIn of externe media.
© LEWIS Communications Limited. All Rights Reserved En voor de WERKNEMER? Interactie en feedback Erkenning Profilering Wat is het belang voor het MERK? Storytelling Bereik van een groter publiek Vertrouwen winnen door persoonlijke benadering
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved Neem drempels weg (training en begeleiding) Neem management mee (en stel KPI’s) Integreer met interne communicatie Zet interactie / relevantie boven bereik
© LEWIS Communications Limited. All Rights Reserved
© LEWIS Communications Limited. All Rights Reserved

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