The Ayllu Initiative aims to provide a comprehensive database and analysis of social enterprises operating in bottom-of-the-pyramid markets through collecting self-reported data from the enterprises and ecosystem actors every 6 months. It analyzes the data to produce reports, maps of challenges and solutions, and a platform called iuMAP for customers to access customized information. Ayllu's goal is to scale its database coverage from the current 370 enterprises in 57 countries to track 6000 enterprises globally by providing free basic services while charging for premium products and services through a tiered pricing model subsidized across customer groups.

1. the ayllu initiative
putting social enterprise on the map
Melissa Richer
melissa@aylluinitiative.org
Brazil • New York

2. What We Do
INFORMATION is our product. We believe the field of social enterprises
operating in BOP markets can only mature with information. Information is
needed for maturity, scaling impact, and reaching millions more people.
Collect Analyze Share
We track the most BOP We get to know them, We analyze it We distribute it in a
social enterprises in the and they submit data according to what customized format
world (we also track their & information every 6 clients want to know. that is easy to digest.
supporters). months.
VisionSpring
DEFINITION: We focus sells reading
on social enterprises in glasses to
BOP markets that are the poor on
mission-driven (aim to 3 continents
solve a root cause of
poverty) and on track Mandalla
to break-even helps small
(sustained through farmers
revenue). succeed
in Brazil

3. Why We Do It (The Opportunity)
Results from Social 73% of social enterprises want better information.
Ayllu survey Enterprise “It’s time to move beyond anecdotes to collective data. I
of 32 social Demand want benchmarks and context.” – Kelly Michel, Vox Capital
enterprises
and Funder/ 92% of funders would pay for better information.
25 ecosystem Investor “I want to know how I fit into the global picture and what I
actors Demand can learn from my peers.” - Anand Shah, Sarvajal Water
Information is a missing link.
• Little information is available and it is quickly
Scarce
outdated and rarely updated.
• Available information lacks consistency and
comparability, and is hard to quantify.
Unreliable
• Due diligence is expensive and difficult; most
information is anecdotal.
• It is fragmented by theme and market.
Inaccessible • It is not well-organized and it is hard to find.
• It is very often undocumented.

4. How We Do It
SURVEY
Business Ecosystem
Collect • business model • social enterprises
• impact metrics • funders
• projections/goals met • companies
• financials • regulation
• challenges • nonprofits
• innovations • MFIs
• etc. • etc.
Analyze Best Practices Connectivity Benchmarks
Trends Business Models Historical Data
Impact Case Studies
Funders/ Social
Share Investors Enterprises
Academia Corporations
Better = Better = Scaling Impact
Information Decisions (Millions of $USD saved)

5. What We Produce
Analyze
REPORTING
We interviewed 32
social enterprises in 17
countries. Here is a
sample of the analysis.
Solutions Map Example
Financing Challenge Financing Solution
Sarvajal has a water purification SELCO’s customers can’t afford a 15%
machine, but it is too expensive for down payment on electricity. SELCO
the entrepreneurs to purchase made a deal with big banks to
upfront. As a result Sarvajal has to guarantee the customer’s loan.
assume the debt because it can’t find This strategy is something Sarvajal
an investor to purchase and lease may consider adopting instead of
back its technology. operating leases.

6. How We Make Money
Share Some clients
can pay a lot.
Corporations &
Large Funders Funders &
And they subsidize
Universities clients who can only
pay a little.
Social Enterprises
Products
iuMAP Membership Reports Consulting
Platform to Premium access Sector reports, On-demand data,
interact with data to iuMAP & including an due diligence,
& ‘solution maps’ customized Annual Report maps, &
of challenges & information advisory services.
innovations. provided by Ayllu
Free Sliding Scale Sliding Scale Fee-based

7. How We’ll Scale
How do we build
We aim to survey our database?
# BOP Social every social
Enterprises SPONSORS & CLIENTS
enterprise
6000 (& track every We map by industry &
ecosystem actor) market ecosystem to get
5000 statistically significant
sample sizes.
4000 By 2013, These maps are paid for
we aim for in 2 ways:
3000 our Sponsors & Clients
Triple in
size by database For example, an energy map
2000 to grow could be sponsored by an
December
10x energy company.
1000 Or Ayllu could be hired by an
# Tracked investor to do a map of
3x # Surveyed energy.
0
In both cases Ayllu shares
findings on iuMAP.

8. How We Fit into the Global Landscape
Source Focus Differentiators
Ayllu is working with GIIRS to align our surveys. We
Ratings for
GIIRS hope to share information and encourage social
Funders
enterprises to get GIIRS rated.
We’re incorporating IRIS metrics into our surveys and
Standard are encouraging social enterprises to adopt them. We
IRIS
Metrics will provide feedback to IRIS on how social enterprises
are responding to IRIS metrics.
Ayllu will play a similar role to MIX Market for the social
MIX Microfinance
enterprise sector, although we will provide different
Market Sector
information products and advisory services.
Like Bloomberg, Ayllu will customize information from
Financial &
Bloomberg its database to users’ needs. Like Gartner, Ayllu will be
Technology
& Gartner a hub for independent contractors worldwide, who can
Sectors use our database for consulting projects and reports.
8

9. Who We Are
Team Selected Advisers
42 years total work experience • Scott LeFevre
on 5 continents in the private, International Youth Foundation
public, and social sectors • Rodrigo Brito
Aliança Empreendedora
Full-Time • Jason Fairbourne
• Melissa Richer (Founder) Microfranchise Solutions
• Nate Heller (COO) • Eric Leenson
• Melanie Quall (Intern) Instituto Ethos &
Volunteers ( 40 hrs/week) Progressive Asset Mgmt
• Monica (Analyst) • Francisco Noguera
• Evan, Daryl, Dexter (Map) Next Billion
• Curtis (Database) • Kelly Michel
• Shital, Tayo (Next Billion) Artemisia & Vox Capital
• Evan F. (Accounting) • Greg Van Kirk
CE Solutions
• Morgan Simon
Social Venture Network

10. What We’ve Accomplished
Partnerships Finalist Published
Database
• 370 enterprises
• 57 countries
•210 ecosystem
actors
iuMAP’s launch Methodology
with Next Billion for collection,
had visitors from analysis, and
78 countries in distribution.
first month.
We built a global foundation and are
now ready to bring Ayllu to local markets

11. Why Ayllu Matters (in their words)
FUNDERS SOCIAL ENTERPRISES
“Measuring scale and impact at the I know my peers, but it’s hard to keep up
network level...is a more accurate with their rate of innovation. How can I
measure of the true scale of social learn from their latest successes?
change and a better way for investors to - John Keane, Solar Aid
gauge the return on their social
investment.” - McKinsey Consulting “We have our heads down, trying to
“If we could get 80% of market data get the right operational strategy.
from a third party, and it was reliable, Maybe someone else has already
we would make 33% more discovered a similar strategy
investments.” and we don't know about it.”
- Ross Baird, First Light Ventures - Peter Eliassen, VisionSpring
“A map is highly demanded and its iuMAP TESTIMONIAL
value for deal flow and due I love this! Game changer.
diligence is tremendous.” - Mike
- Graham Macmillan, Citibank Foundation
This is going to be an amazing resource for
our sector - it's time we mapped out all of
“Investing with good information is
good business. Investing with bad our collaborative social enterprise efforts
information is risky business.” across the developing world and shared our
- Morgan Simon, Social Venture Network knowledge and connections!
- Nilima Achwal, William Davidson Institute