2. PRODUCT N GAGE
• Model Name: N Gage
• Release date: October 7, 2003
• Target customer: Gamers (alternative to Gameboy)
• Launch price: $299
• Company’s anticipated sales: 6 million units
• Actual shipments: 3 million units
• N Gage QD launched: May 24, 2004
• Discontinued: November 2005
3. DRAWBACKS
• Design:
• Uncomfortable while calling, due to the microphone being towards the side.
• The process of changing the games required opening up of the handset
completely.
• N Gage QD lacked essential features like
MP3 playback, FM Radio and USB connectivity.
4. DRAWBACKS (CONTD)
• Price: about 3 times the price of Gameboy and equal to a Play station 2.
• Ahead of its time: the concept of gaming smartphone unknown at that time.
• Operating system limitations: Total games available for the device -58
5. RELAUNCH
Product:
Display: Higher screen to body ratio with a high
refresh rate
Hardware: Flagship processor with high end GPU
Operating system: minimalistic design with
customization to support gameplay
Price: Premium category i.e.
40k to 50k (for the base
variant).
Promotion: tech influencers, e
commerce, print and community
program, gaming tournaments.
Place:
• Countries with gaming enthusiasts like South
korea, China, USA.
