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Value chain analysis of beauty parlours Aditya Kandoi (10P064)      Anirvan Sen (10P067)	Esha Sharma (10P075) Karthik V (10P083)	      Sambhav Ahuja (10P107)	PuneetBindlish (FPM)     Group 10
Agenda Definition Value Chain Diagram Maslow’s Diagram Replicated Value Chain Analysis Primary Activities Support Activities Market Survey Scope for Improvement Opportunities for Reorganization Key Learning
Value Chain  Definition  A series of value generating activities to develop a competitive advantage in business. Goal   To offer the customer a level of value that exceeds the cost of activities
contd… Helping Activities Setting Strategies Mergers and Acquisitions Advantages  Cost Advantage Differentiation
Categorizing Based On Types
Value Chain Diagram Identifying Resources and Capabilities That Can Add Value FirmInfrastructure HumanResourceManagement Support Activities MARGIN TechnologicalDevelopment Procurement Service Marketing  & Sales Inbound  Logistics Outbound Logistics MARGIN Operations Primary Activities
Value Chain Analysis		 Primary Activities Inbound Logistics Bringing materials into business Inventory Control, Warehousing etc. Operations Value Creating Activities Transforming into final outputs Outbound Logistics Get the finished products to the customer
Contd… Marketing Getting customers to purchase products/services Channel selection, Advertising, Pricing etc Service Activities that enhance the product/service’s value Customer support
Value Chain Diagram Identifying Resources and Capabilities That Can Add Value FirmInfrastructure HumanResourceManagement Support Activities MARGIN TechnologicalDevelopment Procurement Service Marketing  & Sales Inbound  Logistics Outbound Logistics MARGIN Operations Primary Activities
Contd… Support Activities Procurement Purchasing raw materials and other inputs Technology Development Process Automation, Research and Development…
Contd… Human Resource Management Activities related to recruiting, development and compensation of employees Firm Infrastructure Cost of general management, planning, finance, legal and government affairs
Market Survey Personal Interaction Questionnaires Analysis of responses Observational Research
Our analysis Frequency of the customer Choice Expenses per visit
Contd… Brand Loyal
Contd… ,[object Object]
People common in Quality- Not important and Expenses less than 100 Rs per visit.
In comparisons to the students, working professionals expect more complimentary services like the complimentary drinks and snacks, ample parking space and TV set or music player. Brand Loyal
Comparison
Contd…
Current Scenario 	 Increase in focus on men. They comprise 25%-30% HUL plans to  double LAKME salons in a year Brands like BACCAROSE are opening salons Companies are opening training academies  61000 salons with towns>1million population Estimated turnover over 2000 crores

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Value Chain Of Beauty Parlour

  • 1. Value chain analysis of beauty parlours Aditya Kandoi (10P064) Anirvan Sen (10P067) Esha Sharma (10P075) Karthik V (10P083) Sambhav Ahuja (10P107) PuneetBindlish (FPM) Group 10
  • 2. Agenda Definition Value Chain Diagram Maslow’s Diagram Replicated Value Chain Analysis Primary Activities Support Activities Market Survey Scope for Improvement Opportunities for Reorganization Key Learning
  • 3. Value Chain Definition A series of value generating activities to develop a competitive advantage in business. Goal To offer the customer a level of value that exceeds the cost of activities
  • 4. contd… Helping Activities Setting Strategies Mergers and Acquisitions Advantages Cost Advantage Differentiation
  • 6. Value Chain Diagram Identifying Resources and Capabilities That Can Add Value FirmInfrastructure HumanResourceManagement Support Activities MARGIN TechnologicalDevelopment Procurement Service Marketing & Sales Inbound Logistics Outbound Logistics MARGIN Operations Primary Activities
  • 7. Value Chain Analysis Primary Activities Inbound Logistics Bringing materials into business Inventory Control, Warehousing etc. Operations Value Creating Activities Transforming into final outputs Outbound Logistics Get the finished products to the customer
  • 8. Contd… Marketing Getting customers to purchase products/services Channel selection, Advertising, Pricing etc Service Activities that enhance the product/service’s value Customer support
  • 9. Value Chain Diagram Identifying Resources and Capabilities That Can Add Value FirmInfrastructure HumanResourceManagement Support Activities MARGIN TechnologicalDevelopment Procurement Service Marketing & Sales Inbound Logistics Outbound Logistics MARGIN Operations Primary Activities
  • 10. Contd… Support Activities Procurement Purchasing raw materials and other inputs Technology Development Process Automation, Research and Development…
  • 11. Contd… Human Resource Management Activities related to recruiting, development and compensation of employees Firm Infrastructure Cost of general management, planning, finance, legal and government affairs
  • 12. Market Survey Personal Interaction Questionnaires Analysis of responses Observational Research
  • 13. Our analysis Frequency of the customer Choice Expenses per visit
  • 15.
  • 16. People common in Quality- Not important and Expenses less than 100 Rs per visit.
  • 17. In comparisons to the students, working professionals expect more complimentary services like the complimentary drinks and snacks, ample parking space and TV set or music player. Brand Loyal
  • 20. Current Scenario Increase in focus on men. They comprise 25%-30% HUL plans to double LAKME salons in a year Brands like BACCAROSE are opening salons Companies are opening training academies 61000 salons with towns>1million population Estimated turnover over 2000 crores
  • 21. Future Prospects Majority of the sector is unorganized Growth rate is predicted to be 20%-25% Huge Untapped market for men Targeting youth population
  • 22. Opportunities for Reorganizing Parlours in INDIA have become the latest stress buster hubs in 21 century Women and Men chasing to look good by attending frequent spa and salon sessions It is hardly restricted to home remedies Designer beauty parlours which cater to individual requirements e.g.- KIT n SAM Increase in per capita income leading to rise in Cosmetics market