3. The value chain analysis of RANGE ROVER
involves breaking down the activities and
processes involved in creating,
manufacturing, and delivering Range Rover
vehicles to customers. The analysis focuses
on identifying primary and support activities
that contribute to the value creation of
Range Rover cars. Here's an overview:
• Primary Activities
• Support Activities
Value chain analysis
4. Primary Activities
Inbound Logistics:
Procurement of raw materials, components, and parts from various
suppliers for vehicle assembly. Supplier relationships and logistics
management to ensure timely delivery of quality materials.
Operations:
Vehicle assembly, where the components and parts are put together to
manufacture Range Rover cars. Quality control and manufacturing
processes to ensure high-quality standards are met.
Marketing and Sales:
Designing marketing strategies, campaigns, and brand positioning to
target specific customer segments. Sales activities, including dealership
operations, promotional events, and customer relationship management.
Service:
After-sales service, including maintenance, repairs, and warranty
services provided by authorized service centers. Customer support
initiatives aimed at ensuring a positive ownership experience.
Outbound Logistics:
Distribution and transportation of finished vehicles
to dealerships or directly to customers.
Management of logistics networks to optimize
delivery schedules and reduce transportation costs.
5. Support Activities
Procurement:
Establishing relationships with suppliers and negotiating
favorable terms for sourcing high-quality components and
materials. Supplier development initiatives to ensure
consistency in the supply chain and reduce costs.
Technology Development:
Research and development efforts to innovate new vehicle
designs, advanced technologies, and features. Integration of
cutting-edge automotive technologies, such as advanced driver-
assistance systems and sustainable propulsion options
Human Resource Management:
Recruiting and training skilled employees for manufacturing,
engineering, sales, and customer service. Employee
development programs to enhance skills and knowledge crucial
for maintaining quality standards.
Infrastructure:
Establishing and maintaining manufacturing plants, distribution
centers, and dealership networks. Investment in technological
infrastructure for manufacturing and IT systems for efficient
operations.
Range Rover's value chain analysis demonstrates its commitment to delivering high-end luxury vehicles. The company
focuses on quality materials, advanced technology, efficient manufacturing, and excellent customer service to create a premium
product and maintain a strong brand reputation in the automotive market. Integration of cutting-edge technology, innovation in
design, and an emphasis on customer experience throughout the value chain contribute significantly to the brand's value
creation
