oTMS, a transportation software company, worked with VCI to launch an event targeting auto and spare parts industry decision makers in order to introduce their innovative software and gain customer feedback (Project Expectation). VCI helped generate event content, recruit 15 VIPs from target companies, and implement the project which resulted in 3 new contracts for oTMS (Content Generation, Lead Time & VIP Pipeline, Project Implementation). The collaboration between oTMS and VCI through the VCI Marketing with Us program was an effective way for oTMS to extend their marketing approach and enter a new market (VCI Marketing with Us).
Ricoh case study - implementing the maturity model - Marketing Automation Engagement Factory
With Engagement Factory’s support Ricoh Nederland have been able to structure the processes and achieve a close collaboration between our Marketing and Sales departments. This has improved the lead management dramatically.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
Winner of the B2B Marketing Award 2013 for best lead generation campaign.
The case study of the successful pilot of a ‘Lead Generation Factory’ for Atos – an integrated creative, data, digital and inside sales team working across the UK, France and Germany to uncover early-stage opportunities in prospect and customer accounts.
Ricoh case study - implementing the maturity model - Marketing Automation Engagement Factory
With Engagement Factory’s support Ricoh Nederland have been able to structure the processes and achieve a close collaboration between our Marketing and Sales departments. This has improved the lead management dramatically.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
Winner of the B2B Marketing Award 2013 for best lead generation campaign.
The case study of the successful pilot of a ‘Lead Generation Factory’ for Atos – an integrated creative, data, digital and inside sales team working across the UK, France and Germany to uncover early-stage opportunities in prospect and customer accounts.
OpenText Partner Program for SAP Competence - Program Overview 2014_02Jürgen Maier
This presentation provides an overview of the OpenText Partner Program for SAP Competence. If you are interested to learn more about how to become successful with OpenText Suite for SAP products, please reach out to sapcompetence@opentext.com.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
This is a sample Salesforce Consulting Practice Go To Market Strategy Presentation. This also includes the basic Anual Operation Plan and resource planning.
Indirect Go To Market Strategy Powerpoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Indirect Go To Market Strategy Powerpoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of six three slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/39IzzK7
Driving the Marketing and Sales Funnel to close Deals: What Product Marketer...CompellingPM
The Product Marketer is responsible for ensuring demand for a product in the market, and part of that responsibility is “guiding” marketing programs that will drive that demand. Without a clear understanding of the Product Marketer’s role in demand generation, demand generation programs too often lack clarity and focus and deliver marginal results. But what does this really mean for the Product Marketer? What must the Product Marketer know and be able to do to effectively drive demand?
In this webinar, you’ll learn:
A clear definition of Product Marketing’s role in demand generation
How Product Marketing interfaces with the rest of the marketing organization
How to define program goals
How to determine the best methods of customer acquisition
How to define program metrics and monitor the marketing and sales funnel
Nothing Happens Until Someone Sells Something: Enabling Your Sales Channel t...CompellingPM
Too often, those of us in the product marketing role are not doing enough to help our sales team or sales channel be successful. Our typical approach to helping is to provide a new salesperson with some marketing collateral and a product presentation and then wish them luck as they look for prospects and try to close deals with anyone that listens. This approach is sufficient for the star salespeople as they intuitively know how to talk with the right potential buyers about their problems and then show these buyers how to solve these problems with their products or services. But unfortunately, this only represents about 20% of salespeople. The other 80% of sales people need more training and coaching to be successful and we as product marketers need to help them be successful. This is the process of “Sales Enablement”.
What happens when we don’t engage in the sales enablement process? Sales people pursue opportunities that don’t fit well with your solution, speak with the prospects that aren’t really decision makers, sell solutions that you don’t really have and the list can go on. But the overall resulting impact is wasted time and effort in pursuing the wrong opportunities, confusion in the market place and poor sales results.
In this webinar, you’ll learn how to create a Sales Enablement program that will make your sales channel significantly more productive and close better deals faster for your products.
In this webinar, you’ll learn:
Why the typical approach to enabling sales doesn’t work.
The key goals of a successful Sales Enablement program.
The core tools you need to develop to effectively enable your sales channel.
Best practices to make sure the Sales Enablement program is effectively implemented.
When Justine Arthur joined BT Expedite they already had a pretty good marketing team. But it was operating in a very conventional way. Justine could have taken the easy option and continued with our existing plan. Instead she ripped everything up on day one, and has since re-built an industry leading marketing function. They now have a fully integrated, multichannel sales and marketing programme. Volume of new business leads has trebled and, most importantly in a professional services business, they’ve automated reporting so the whole business is now engaged in sales funnel management.
Define a Powerful Go-to-Market Strategy That Sets Your Product ApartCompellingPM
Your Go-to-Market Strategy is the foundation that defines how you’re going to compete with your product and win in the market. But all too often, companies jump right to defining their product or marketing tactics without a solid foundation of strategy. And even when a Product Manager or Product Marketer makes an attempt to define a Go-to-Market Strategy, too often, it’s created without solid evidence or without the depth necessary to make it compelling. And because different stakeholders have different ideas and definitions for a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders.
In this webinar, we’ll help you to create a clear understanding of what a Go-to-Market Strategy is and what Product Management and Product Marketing need to do to create a powerful Go-to-Market Strategy that will set their product apart from the competition.
Key Takeaways from participating in this webinar:
--Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
--Learn the seven elements that go into a complete Go-to-Market Strategy
--Understand the essential steps to creating your Go-to-Market Strategy
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
Going From Messaging Nightmare to Messaging Delight: How to Create a Powerful...CompellingPM
If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMS, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform.
Key Takeaways from participating in this webinar:
Understand the key business drivers for developing a messaging platform
Discover the most important, but yet often overlooked, starting point for your messaging
Learn the five key components of a successful Messaging Platform
Understand how the Messaging Platform contributes to more success in the market
Great Requirements Form the Foundation for Successful ProductsCompellingPM
Every once in a while, we start using a product that totally enchants us. We feel like it fits us perfectly and we never want to put it down or quit using it. It’s just that amazing.
What makes products like this so amazing? What is the secret ingredient? Is it the design and user experience (UX)? Is it a new technology that was used? Maybe it’s a new and innovative way for doing something? All of these elements are essential to making products that we love, but rarely do these elements happen without a strong foundation of excellent requirements.
Excellent requirements start with a “deep and intimate understanding” of our buyers and users in our target markets. Excellent requirements continue when we create a “shared understanding” of our buyers and users with those people who will design and develop the product.
In this webinar, Tom Evans will share ways to develop that deep and intimate understanding of buyers and users and then share techniques to communicate those requirements to enable the designers and developers to create amazing products.
Key Takeaways from participating in this webinar:
Understand how bad requirements can lead to bad products.
Learn multiple techniques for developing a deep understanding of your buyers and users.
Identify multiple techniques for communicating requirements to the solution development team to ensure that they understand the context of your target buyers and users.
Aftermarket accounts for a quarter of total revenues for manufacturing businesses, but between 40% and 80% of total profits. Today, the average manufacturer only captures 25% of its customers’ total service spending because aftermarket is not part of most companies’ commercial operating model and the supply chain is not set up to handle the major differences between original equipment sales and service sales.
Join us in this On Point webinar to hear more about how you can make aftermarket the centre of your growth strategy and improve your supply chain even in times of crisis. You will also get access to a benchmarking tool that measures the maturity of your aftermarket sales in your organisation.
MavenVista is a one-stop solution for procurement management software and system. We deliver intuitive software solutions to control your procurement process with the experience of industry experts.
OpenText Partner Program for SAP Competence - Program Overview 2014_02Jürgen Maier
This presentation provides an overview of the OpenText Partner Program for SAP Competence. If you are interested to learn more about how to become successful with OpenText Suite for SAP products, please reach out to sapcompetence@opentext.com.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
This is a sample Salesforce Consulting Practice Go To Market Strategy Presentation. This also includes the basic Anual Operation Plan and resource planning.
Indirect Go To Market Strategy Powerpoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Indirect Go To Market Strategy Powerpoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of six three slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. https://bit.ly/39IzzK7
Driving the Marketing and Sales Funnel to close Deals: What Product Marketer...CompellingPM
The Product Marketer is responsible for ensuring demand for a product in the market, and part of that responsibility is “guiding” marketing programs that will drive that demand. Without a clear understanding of the Product Marketer’s role in demand generation, demand generation programs too often lack clarity and focus and deliver marginal results. But what does this really mean for the Product Marketer? What must the Product Marketer know and be able to do to effectively drive demand?
In this webinar, you’ll learn:
A clear definition of Product Marketing’s role in demand generation
How Product Marketing interfaces with the rest of the marketing organization
How to define program goals
How to determine the best methods of customer acquisition
How to define program metrics and monitor the marketing and sales funnel
Nothing Happens Until Someone Sells Something: Enabling Your Sales Channel t...CompellingPM
Too often, those of us in the product marketing role are not doing enough to help our sales team or sales channel be successful. Our typical approach to helping is to provide a new salesperson with some marketing collateral and a product presentation and then wish them luck as they look for prospects and try to close deals with anyone that listens. This approach is sufficient for the star salespeople as they intuitively know how to talk with the right potential buyers about their problems and then show these buyers how to solve these problems with their products or services. But unfortunately, this only represents about 20% of salespeople. The other 80% of sales people need more training and coaching to be successful and we as product marketers need to help them be successful. This is the process of “Sales Enablement”.
What happens when we don’t engage in the sales enablement process? Sales people pursue opportunities that don’t fit well with your solution, speak with the prospects that aren’t really decision makers, sell solutions that you don’t really have and the list can go on. But the overall resulting impact is wasted time and effort in pursuing the wrong opportunities, confusion in the market place and poor sales results.
In this webinar, you’ll learn how to create a Sales Enablement program that will make your sales channel significantly more productive and close better deals faster for your products.
In this webinar, you’ll learn:
Why the typical approach to enabling sales doesn’t work.
The key goals of a successful Sales Enablement program.
The core tools you need to develop to effectively enable your sales channel.
Best practices to make sure the Sales Enablement program is effectively implemented.
When Justine Arthur joined BT Expedite they already had a pretty good marketing team. But it was operating in a very conventional way. Justine could have taken the easy option and continued with our existing plan. Instead she ripped everything up on day one, and has since re-built an industry leading marketing function. They now have a fully integrated, multichannel sales and marketing programme. Volume of new business leads has trebled and, most importantly in a professional services business, they’ve automated reporting so the whole business is now engaged in sales funnel management.
Define a Powerful Go-to-Market Strategy That Sets Your Product ApartCompellingPM
Your Go-to-Market Strategy is the foundation that defines how you’re going to compete with your product and win in the market. But all too often, companies jump right to defining their product or marketing tactics without a solid foundation of strategy. And even when a Product Manager or Product Marketer makes an attempt to define a Go-to-Market Strategy, too often, it’s created without solid evidence or without the depth necessary to make it compelling. And because different stakeholders have different ideas and definitions for a Go-to-Market Strategy, they are unlikely going to satisfy the expectations of all stakeholders.
In this webinar, we’ll help you to create a clear understanding of what a Go-to-Market Strategy is and what Product Management and Product Marketing need to do to create a powerful Go-to-Market Strategy that will set their product apart from the competition.
Key Takeaways from participating in this webinar:
--Develop a common definition for a Go-to-Market Strategy that can be shared with your organization
--Learn the seven elements that go into a complete Go-to-Market Strategy
--Understand the essential steps to creating your Go-to-Market Strategy
Our work with Atos on the Lead Generation Factory was rewarded with the trophy for Most Commercially Successful Campaign at the 2015 B2B Marketing Awards. Here is our submission.
We look forward to partnering with you as your IT service provider and as performance enhancement business consultants. We are here to offer you the support you need to bring innovation and value to your clients guiding them along the way to their next digital transformation destination
Going From Messaging Nightmare to Messaging Delight: How to Create a Powerful...CompellingPM
If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMS, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform.
Key Takeaways from participating in this webinar:
Understand the key business drivers for developing a messaging platform
Discover the most important, but yet often overlooked, starting point for your messaging
Learn the five key components of a successful Messaging Platform
Understand how the Messaging Platform contributes to more success in the market
Great Requirements Form the Foundation for Successful ProductsCompellingPM
Every once in a while, we start using a product that totally enchants us. We feel like it fits us perfectly and we never want to put it down or quit using it. It’s just that amazing.
What makes products like this so amazing? What is the secret ingredient? Is it the design and user experience (UX)? Is it a new technology that was used? Maybe it’s a new and innovative way for doing something? All of these elements are essential to making products that we love, but rarely do these elements happen without a strong foundation of excellent requirements.
Excellent requirements start with a “deep and intimate understanding” of our buyers and users in our target markets. Excellent requirements continue when we create a “shared understanding” of our buyers and users with those people who will design and develop the product.
In this webinar, Tom Evans will share ways to develop that deep and intimate understanding of buyers and users and then share techniques to communicate those requirements to enable the designers and developers to create amazing products.
Key Takeaways from participating in this webinar:
Understand how bad requirements can lead to bad products.
Learn multiple techniques for developing a deep understanding of your buyers and users.
Identify multiple techniques for communicating requirements to the solution development team to ensure that they understand the context of your target buyers and users.
Aftermarket accounts for a quarter of total revenues for manufacturing businesses, but between 40% and 80% of total profits. Today, the average manufacturer only captures 25% of its customers’ total service spending because aftermarket is not part of most companies’ commercial operating model and the supply chain is not set up to handle the major differences between original equipment sales and service sales.
Join us in this On Point webinar to hear more about how you can make aftermarket the centre of your growth strategy and improve your supply chain even in times of crisis. You will also get access to a benchmarking tool that measures the maturity of your aftermarket sales in your organisation.
MavenVista is a one-stop solution for procurement management software and system. We deliver intuitive software solutions to control your procurement process with the experience of industry experts.
Customers are the heart and soul of every organization. As a company grows, it becomes increasingly important to streamline processes while improving the customer experience.
For many companies resolving customer issues and seeking areas for improvement is labor intensive, manual, and unstructured. Statistically, inefficiencies like these increase costs and decrease overall company profitability.
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
A MarTech Stack Evaluation & Account Based Marketing Strategy for a SaaS Camp...PMG
The campaign achieved a 23% decrease in CPA by the second month of the program—showcasing the power of a sound ABM strategy, on-point messaging, and well-executed plan. From the development of an account-based marketing framework and martech stack strategy, to the creation of a comprehensive B2B content marketing and demand generation campaign, our team collaborated with the client to reach SaaS leaders at high-priority accounts.
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
Proposal For Analyzing Organizational Process Bottlenecks PowerPoint Presenta...SlideTeam
If your company needs to submit a Proposal For Analyzing Organizational Process Bottlenecks Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3f4aquA
Lead the design, development, implementation and overall management of global logistics and compliance strategies and processes. Interface with manufacturing operations, suppliers and customers in the management of distribution center operations to include, product configuration, receiving, warehousing and shipping functions across all of the Company’s worldwide facilities.
The spring 2014 Insight newsletter from Quantifi, including a conversation with Hannan Mohammed, deputy head of the funding and markets division of AFD, and a Q&A with Mark Traudt, CTO of Quantifi.
1. oTMS—— A Start-up company works with VCI to launch a market entry
into auto & spare parts industry where no business or relationship
exists
CASE STUDY
NEW MARKET
ENTRY
2. CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project Expectation
Content Generation
Lead Time & VIP Pipeline
Project Implementation
VCI Marketing with Us ®
Company Name
oTMS
Industry
Software & Services
Products & Services
Transportation software as a services (SaaS)
Website
http://www.otms.cn/
Company Introduction
oTMS was founded in 2014. It is a young, innovative company that design, develop and
distribute innovative transportation software as a services (SaaS). oTMS solution helps
large shippers and the logistics companies to build the internet wide dashboard of
transportation management and helps to optimize the customer experience and enhance
transportation efficiency, decrease the system implementation cost and innovate supply
chain management as a whole.
Project Expectation
The aim of oTMS is to launching a market entry into auto & spare parts industry.
Automotive supply chain management is among the most complex and demanding of any
industry. Automotive supply chain’s top challenge is visibility, 80% of organizations are
already implementing real time supply chain information transparency infrastructure
inside and outside the enterprise. oTMS hopes to launch a maket entry into auto
industryby hosting a workshop and presentating the competitive advantage of their
innovative transportation software ; and at the same time, collect feedbacks in open
discussions which are essential for further optimization of the software.
Company Introduction and Project Expectation
3. Supply Chain & Logistics Executive Gathering 2015[Auto & Spare Parts
Industry]- Enhancing Supply Chain Visibility and Coordination in the
Extended supply Networks
With national "Internet+" strategy, Internet is making profound impact on consumers‘ buying
behavior. It cultivates new business modules and brings in management transformation. The
traditional companies are affected strongly. New challenges and higher standards of requirement
rise up when "Internet+" strategy merges with supply chain management, particularly on the
weakest link- transportation. Now the new question is - how to solve the problems caused by
disseminated information over the Internet is the key issue for supply chain leaders, which helps
large shippers and the logistics companies to build the internet wide dashboard of transportation
management and helps to optimize the customer experience and enhance transportation
efficiency, decrease the system implementation cost and innovate supply chain management as a
whole.
The executive supply chain leader saloon is to discuss the stumbling blocks of supply chain
management in auto & spare parts industry -- the national “control tower” establishment; service
assessment of 3PL; real time monitor of emergent transportation... Let us get together to learn
from the real case study and experience sharing. We are looking forward to your participation!
Key Benefits:
• Master performance metrics for end-to-end visibility on your operations
• Develop innovative, synchronized and more cost-effective processes
• Use a common language to enhance collaboration
• Transform supply chain complexity into profitability and competitive advantage
• Accelerate profit and business growth by defining a sustainable supply chain strategy
Rundowns:
- 1.00pm - 1.30pm Registration
- 1.30pm - 2.40pm Presentation, Speaker
- 2.40pm - 3.00pm Tea break
- 3.00pm - 4.00pm subgroup discussion
- 4.00pm - 5.00pm Speakers & audience interactions
CASE
STUDY
VCI Value Added Event Content Generation
CASE STUDY
NEW MARKET
ENTRY
CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project Expectation
Content Generation
Lead Time & VIP Pipeline
Project Implementation
VCI Marketing with Us ®
4. CASE STUDY
NEW MARKET
ENTRY
Wish List from oTMS
Target Industry
. Auto & spare parts
Target Title
• GM/VP
• Supply Chain Director
• Logistics Director
• Operation Director
• Plant Manager
Guaranteed VIP Number
• 15
• 100% new clients
oriented
Event Content + Wish List
Valid Data
P2P Invites
Weekly Report
VIP Reminding
VIP Show Up
Non Touched
Leads Routing
Registered RSVP
Confirmed RSVP
Confirming RSVP
Reminder Letter
Reminder Call
Reminder Message
Client VCI
Wish List & VIP Pipeline Management
• Data & research
• VIP recruitment
• Show up rate
control
• Draft event
content
• Target client
wish list
CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project Expectation
Content Generation
Lead Time & VIP Pipeline
Project Implementation
VCI Marketing with Us ®
5. “ VCI market with us program was effective and helped us extend our approach in auto
industry. We met with the real decision makers at the event, we got the chance to
educate why they goanna need our service, and I was impressed that at the end the
day, I already got a few positive cases, and after 3 week efforts of follow up, we
signed 3 contracts. I would certainly propose VCI to anyone who wants to extend
their marketing approach. “
Company Job Title
Autoliv China China Logistics Director
Benteler Automotive Logistics Director
Bosch Purchasing Director
Brose Logistics Manager
Chery Jaguar Land Rover Material Planning & Logistics Director
Continental Automotive Director Logistics SCMA Asia Pacific
Delphi Regional Integrated Supply Chain Director, GSM Asia Pacific
Dura Purchasing Director Asia
Federal-Mogul Purchasing Director APAC
Giti Tire Supply chain Deputy GM
Knorr-Bremse Logistics Director
KraussMaffei COO
KSPG Auto Director of Supply chain Management
Lear Corporation Director Asia Logistics & Materials Mgmt
TE China Materials Director - Automotive China
Trelleborg Vibracoustic VP SCM APAC
Valeo China Supply chain & Lean Manufacturing Director
Vast China Logistics Director
WABCO Sourcing & Purchasing Leader, APAC
CASE
STUDY
CASE STUDY
NEW MARKET
ENTRY
Project Implementation & Final VIP List
CASE STUDY
NEW MARKET
ENTRY
CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project Expectation
Lead Time & VIP Pipeline
Content Generation
Project Implementation
VCI Marketing with Us ®
6. CASE
STUDY
CASE STUDY
NEW MARKET
ENTRY
Lifecycle Event
Management
Precise
Marketing
& Full Brand
Ownership
Deal Facilitation
& Shorten
Selling Cycle
Fit into
Overall
BD Strategy
VCI Marketing with Us ® Program
VCI Marketing with Us ® Program help organizations to optimize quality of self-organized. We
bring you the high‐end in‐house events experience which allows you to target specific clients at
top management level and show up in your own event based on your wish list. VCI Marketing
with Us ® Program help you to extend value throughout the event lifecycle, the ROI is
controllable, measurable and guaranteed.
Our Core Value
CASE
STUDY
CASE STUDY
NEW MARKET
ENTRY
CASE STUDY
NEW MARKET
ENTRY
CASE STUDY
NEW MARKET
ENTRY
Company Introduction
Project expectation
Lead Time & VIP Pipeline
Content Generation
Project Implementation
VCI Marketing with Us ®
7. CASE
STUDY
VCI Marketing with
Us ® Program
Risks of Traditional Event Marketing Benefits of VCI Marketing with Us ®
Х High risk on ROI: no event lifecycle
management but only the final show ups
√ Split responsibility between owner & VCI
√ Weekly follow up on VIP recruitment status
√ VIP show up rate control
√ Lifecycle event management & control
Х Marketing is wasting the $$$ on those
clients either not in targeting industry or at
the high level
Х Poor brand ownership
Х Sponsors’ promotion is not dedicated
Х Cost is higher
√ VIP invitation based on your own wish list
√ Full brand ownership
√ Dedicated marketing which allows you to
engage and educate potential clients
√ Performance based charge
Х Sales process is extended because they
are targeting clients not at decision making
level
Х The ROI from sales perspective is not
controllable and guaranteed
√ VIP invitation based on your own wish list
√ Top down approach
√ Shorten selling cycle thinking
√ Meet with C-suite and D-club
Х No future engagement strategy
Х No new market entry support
Х Have to work with different vendor
Х Lack of marketing content and resources
√ Annual event marketing strategy
development
√ Data and leads research, vertical industry
pilot program to support new market entry
√ Pan Asia approach
√ Online business video, interviews and reports
to support your needs on marketing content
Lifecycle Event
Management
Precise Marketing
& Full Brand
Ownership
Deal Facilitation
& Shorten Selling
Cycle
Fit into Overall
BD Strategy
What make VCI your best marketing partner?
Success
8. VCI Marketing with Us ®
VCI Marketing with Us ® Program help organizations to optimize quality of self-organized. We
bring you the high‐end in‐house events experience which allows you to target specific clients at
top management level and show up in your own event based on your wish list. VCI Marketing with
Us ® Program help you to extend value throughout the event lifecycle, the ROI is controllable,
measurable and guaranteed.
Lifecycle Event
Management
Precise
Marketing
& Full Brand
Ownership
Deal Facilitation
& Shorten
Selling Cycle
Fit into
Overall
BD Strategy
VCIntegration Co.,Ltd
F3, Building C, Sunlee Business Center, 905 Yuyuan Road
Shanghai 200050, China
Tel: + 86 21 6252 5366
Fax: + 86 21 6230 0251
E-mail: demand@vcintegration.com
Website: www.vcintegration.com