This document discusses strategies for carriers to leverage Kandy's platform for growth. It outlines how carriers can capitalize on their connectivity, brand, and billing relationships by offering value added services via APIs. Examples of potential services include messaging, conferencing, P2P calls, and digital stickers. The document also notes that the market for internet-connected devices or "Things" is much larger than the human communications market, presenting an opportunity for carriers to manage enterprise and municipal connectivity needs for Things. Kandy is positioned as a solution to enable carriers to operate Things connectivity and provide additional services through its platform on a global scale.

1. Kandy 2017 GTM Value Engines
Roy Timor Rousso

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Agenda:
1. Market insights
2. Kandy value proposition
3. Go To Market visualization
4. Communication to engagements

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Carriers value proposition has gone
through a brutal paradigm shift …

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Carriers provide connectivity
= (Bit Pipe & RTC) @ very low $

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Carriers own the brand & billing
relationship with consumers & enterprises
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Data Privacy & Lawful Intercept drive
regulation in favor of carriers

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Thus Connectivity + Brand + Billing
& Data Privacy/LI is a GTM instrument
↓
Value Add Services via APIs
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Carrier growth via OTT
juniper Future-Voice-Strategies-2015-2020-Market-Forecasts.pdf
mobile squared 2014-11_whitepaper_from_resistance_to_partnership_mobilesquared.pdf
GENBAND Internal
Traditional Voice & Data
ARPU/Revenue is declining
OTT & Value Added Services
Can be the Growth Engine
VAS Opportunities

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Revenue via OTT
mobile squared 2014-11_whitepaper_from_resistance_to_partnership_mobilesquared.pdf
GENBAND Internal
If Carriers take only 10%
of these revenues
2018 will be a
$5 billion market
VAS is the Carrier
Growth Engine

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Turning networks into a #service
Audio Calls
Video Calls
Conference
Calls
P2P Calls
Multi-Party
Video Calls
Audio
Video
Group Chat
Messaging
File
Text
PSTN Service
Break IN/OUT Calls
Break IN/OUT SMS
+001.590.444.123
DID
Location Sharing
Contact Sharing
Collaboration
Screen Sharing
Co-Browsing
Visual Voice Mail
Value Add Services
Call Recording
Sticker shop
Official accounts
Ads
GMLC
EPC
SMSC
Things
NAG
HLR/HSS
Real Time Communication

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Free &
Premium
Stickers
• PLDT Juana Chat GA: Q1
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Micro Financial Services
PLDT Juana Chat GA: Q1
VR
Sent$250PHP
Valera Ruiz Send$
Send$100 for lunch -$
NSHello
10:46 PM
NS
NS
Thank you
10:46 PM
VR Hello, I will send you some
money for dinner and more
expenses
10:46 PM
Chat
Send$4,634 PHP
10:46 PM
send money-$
Valera Ruiz
$
Complete

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• IDEA GA: H2
14
Lock Screen Marketing
User unlock screen 150 times a day
Q4 Ad Campaign in France contributed 1 Euro ARPU

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15
Official Accounts is chat-
bot/ live based interaction
promotion:
Opening fee in $29K, Monthly fee in $5K (Line)

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Official Accounts – Consumer

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Engineering Dealers
Official Accounts – Enterprise

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Kandy Core as
Service
Communication to Engagements

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“Things” Market sizing
http://www.businessinsider.com/internet-of-things-devices-applications-examples- 8-2016 ?IR=T

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Enterprises & municipalities are becoming
carriers of THINGS…
1. Manage many of THINGS equipped with SIMs
2. Asking the MNO to manage each THING…is not economic & scalable
Kandy
1. Enable to operate THINGS connectivity via APIs
2. Adding scalability, reducing cost on GPS & battery
3. Upscaling to value added services on top
Security
Cost
Control

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Kandy Core as an Enterprise Service

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2
Kandy for AT&T International IoT Solution
Why GENBNAD?:
• History and Stability
• Global reach
• Kandy cPaaS services & Media
Gateways
Why JpU?
• Cloud based
• Device Management Platform
• Virtual Mobile Core Network
• 1 Main System = Multi Core & Geo
locations connected back
What is the opportunity?
• 35 Million Cars
• 10 years
• 11 countries
Why IoT?
• GENBAND = leverage global carrier strength to enter mobile and IoT market
• JpU = partner with world class technology vendor
• Compete for other IoT Segments
Industrial/Monitoring/Automation, Fleet Tracking, Connected Home, Healthcare, AMI -
Advanced Metering Infrastructure, Retail, ITS - Intelligent Transportation Systems, Security
and Surveillance, Public Safety, Drones

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Kandy ‘Things’ as a Service

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1. Growth comes from Connectivity + Brand + Billing
2. Kandy turns networks into a #service
3. ‘Things’ vs. Human market size is 5:1
4. It’s in effect