Roy Timor-Rousso discusses the opportunity for over-the-top (OTT) telephony players to partner with traditional carriers and enterprises. He notes that the telephony market has commoditized voice and video calls. OTT players like fring have 45 million subscribers and can provide private-labeled voice, text, and video services to mobile network operators and enterprises quickly and cost effectively through a platform-as-a-service model across networks and devices. The market is changing and OTT players have become ideal partners for carriers and enterprises to think differently about communications.

1. Over The Top Telephony
Roy Timor-Rousso – CEO

2. Agenda
o Telephony
market
snapshot
,
the
pains
&
reali3es
o The
opportunity
for
‘Over
The
Top’
players
...
e.g
fring

3. fring
Cloud
network
and
a
mobile
app,
delivering
voice,
text
&
video
between
IP
and
GSM
&
PSTN
o 45M
subs
o 300M
min/m
o 15M
video/m
o 20M
Paid/m

4. Telephony Market Snap-Shot

5. A minute has almost no value
Voice
or
Video
min
local,
is
commodi3zed
Ex:
10
USD
per
month
unlimited
Voice…Video…Txt…Conf…Data
Quad
Play
Mobile,
Residen7al,
content,
ISP
&
Intel’
min

6. Apple & Google own the user

7. Becoming a carrier is marketing decision
Go
To
Market
in
less
than
4
weeks
and
as
low
as
1500
Euros

8. BYOD forces enterprises
to think differently
Enterprises becoming niche
carriers

9. Tier One are going OTT, it’s reality

10. The OTT players Opportunity

11. fring OTT
Your
User,
your
Brand.
Going
na3ve
OTT
Private-­‐labeled
OTT
for
MNO,
MvNO
&
MvNEs

12. OTT User Experience in a PAAS mode
Messaging
Voice
Calls
Video
Calls
Conferencing

13. Cross Networks, Cross device
o Receive
calls
by
anyone
who
has
your
number
o Make
calls
to
anyone
if
you
know
their
number
o Works
with
with
any
IP
connec3on
o No
addiKonal
bill
required
–
it’s
all
part
of
your
current
plan
o Frees
you
from
your
mobile
phone
and
works
on
tablets
&
PCs
too

14. Four things to remember
§ It’s
a
changing
market
landscape…
§ Carriers
&
Enterprises
need
to
adjust
§ OTT
players
have
become
ideal
partners
§ fring
is
s
leading
OTT
enabler
for
carriers
&
enterprises