Magazine Cover Wrap Marketing + Interactive + 360° Digital Targeting Delivers exceptional target response and results, i.e. meaningful return-on-investment. Visit us at www.AudienceInnovation.com or 888.241.6634, x719 if you'd like more information.

1. DIRECT + DIGITAL Interactive
Hyper-Targeted IMPACT Marketing Solutions
Everything we do is driven by
database precision.
HYPER-
TARGETED
CAMPAIGNS
B2BTargets
PharmaPOC
AffluentHomes
ConsumerRetail
2018
CAMPAIGN
OVERVIEW

2. § Audience Innovation is an audience development firm serving the communication needs of some of the
most widely recognized brands. Through collaboration with our publishing partners and precision database
development, we offer messaging innovation with exceptional awareness and well-documented success.
§ Precision non-traditional direct marketing using any one of our 400+ premier content partners to
generate POWERFUL customer engagement, … direct call-to-action and … measurable sales results.
§ Cut-the-clutter, elevate your brand and deliver bold customer touch point interaction via our hyper-
targeted DIRECT+INTERACTIVE+DIGITAL campaign solutions. – Any exact target. – Any exact database.
§ Campaigns have a proven history of measured success and, as a result of today’s digital overwhelm,
they’re earning even more impactful statistics via the warming impact of gesture-driven sales campaigns.
O U R A U D I E N C E I N N O V AT I O N S O L U T I O N S
A NEW ENGAGEMENT STRATEGY

3. B2B TARGETS PHARMA POC AFFLUENT RETAIL

4. Multi-Tiered Platform Delivers RESULTS
We deliver multi-tiered multi-media
solutions that cultivate vital targets
for branding, engagement, loyalty
and warming targets to sales force.
Solutions delivered collectively
or separately based on needs.
We deliver multiple data mining
options that cultivate precise
hyper-targeted audiences.
Scale Any Target Audience
We deliver full-scope campaign
sales analytics, combined with
client metrics to validate ROI.
Positive Result Stats & ROI

5. W H AT I S A C O V E R W R A P E X A C T LY ?
The Magazine Cover Wrap
Marketing Campaign Elements
CAMPAIGN OVERVIEW
§ Multi-page creative units bound to a magazine’s exterior
§ Engages co-branded content to bolster the company name
§ Creates an engaging brand experience for any vital target
CAMPAIGN DELIVERY
This engagement methodology delivers call-to-action via
on-going touch points delivered to ONLY the most vital targets
in your target audience. We then further cultivate targeting via
interactive additions, along with precision digital retargeting.
CAMPAIGN BENEFITS
• Engages only exact targeted distribution (i.e. database)
• Delivers impact, visibility, engagement and call-to-action
• Extends goodwill, awareness, readership, interest & action
• Supports sales force, and warms most vital relationships
• Start with as few as 500 or 1000 targeted recipients

6. BOLD Campaigns Deliver …
90%+
BRAND AWARENESS
100%
TARGET REACH
80%+
READERSHIP
Return-on-Investment
50%+
Call-to-Action
§ B2C client reported a 16% purchase just 6 months after
campaign started, equaled $145MM sales (341% ROI).
As a result, client continued for 7 consecutive years.
§ B2B client received a 56% inbound call-to-action
with a CIO target, reported by client, and continued the
campaign for 5 consecutive years, and still in-market.
Precision Database Yields Efficiency Statistics from 100’s of Response Surveys Readership Delivers INTERACTION
CTA Analytics Validate Investment

7. In the vast overwhelm of today’s marketing world, cutting the clutter is mandatory for engagement.
Our hyper-targeted marketing campaigns deliver exceptional results for any vital target audience.
Include embedded video in cover
wraps for VIP high-level targets.
Cover Wraps +
EMBEDDED VIDEO
Use buzz cards for high impact
with cover wraps or trade shows.
Cover Wraps +
USB BUZZ CARDS
INTERACTIVE
SOLUTIONS :
Engage NFC in cover wraps to
drive bold online call-to-action.
Cover Wraps +
NFC TECHNOLOGY
License 3rd-party content to
elevate branded touch points.
Cover Wraps +
LICENSED CONTENT
PROGRAMMATIC
SOLUTIONS :
Use customer data from targets
to mine new high-value targets.
Cover Wraps +
DIGITAL PROSPECTING
Integrate cover wrap targets with
programmatic and retargeting.
Cover Wraps +
DIGITAL RETARGETING
««« See Examples in VIDEO Demonstrations at www.AudienceInnovation.com
CONTENT
OPTIONS :

8. DIRECT CAMPAIGNS: Four Ideal Targets
Clutter-bust the daily
overwhelm of digital
with direct targeting to
engage any B2B target
at their work or in-office.
Our 93MM+ Business
Database Contact File
BUSINESS PHARMA AFFLUENT RETAIL
Engage and educate
patients in any point-of-
care waiting rooms,
matched to your exact
physician network.
Our 50+ Point-of-Care
Physician’s Networks
Deliver cultivated direct
messages to any
affluent consumer at
their residence via our
premiere content.
Our Affluent Targeted
Segmentation Options
Optimize exact retail
location targeting by
engaging shoppers at
point-of-sale via our
GPS-radial targeting.
Our 5.5MM+ Retail
Locations Database

9. B U S I N E S S - T O - B U S I N E S S – I n - O f f i c e D e l i v e r y
• C-Suite ‘CXO’ Thought-Leadership
• Channel & Sales Partners
• Distributors & Key Retailers
• Vital Customers & Prospects
• Investors & Investor Relations
• Public Relations & Sponsor Outreach
• Franchisee Communications
• Mid-Market & SMB Relationships
P H A R M A P O I N T - o f - C A R E – P h y s i c i a n ’s O f f i c e s
• Any Matched Locations, Our Network of 1.5MM+ Physicians
• Choose from Our 50 Networks by Physician Type
• Engages Exact Patients at Physician’s Point-of-Care
A F F L U E N T C O N S U M E R S – I n - H o m e D e l i v e r y
• Any Exact Affluent Households, Our Network of 5.5MM+
• Delivered to Exact Customers In-Home
R E T A I L C O N S U M E R S – O u t - o f - H o m e R e t a i l
• Any Exact Retail Locations via GPS Radial Targeting
• Engages Exact Consumers Out-of-Home at Point-of-Sale
Database Configurations, Minimums & Filters:
Minimum count is 500 or 1,000 recipients, and depends on the magazine,
term and other factors may affect magazine acceptance of the campaign.
Precision Audience Examples

10. O U R I N N O VAT I O N S O L U T I O N S
TARGET EXAMPLES by EXACT COUNTS

11. Campaign EXTENSIONS Increase Target Impact, Value & Efficiency
• Our clients include many ‘Who’s Who’ in marketing, and many in the Fortune 500, and many smaller companies too.
• Campaigns deliver powerful engagement with hard-to-reach targets, fortifying valuable customer/prospect relationships.

12. W H Y I T W O R K S
Relationships often start with one gracious
act. A simple gesture creates a positive
experience in all relationships, including
those with your best customers and also
those connections initiated with prospects.
The gesture makes the impact different.
Our direct+interactive+digital campaigns
are the key that unlocks the door to engaged
customers, and cultivated prospects.

13. VARIOUS
Smart Campaigns Cut-the-Clutter for IMPACT
• Cut the clutter of digital overwhelm
• Direct personal messaging impact
• Co-branded content bolsters interaction
• Ongoing valued touch point frequency
• Receptive target audience engagement
• Predispose targets to initiate action
• Warms vital relationships for sales force

14. CAMPAIGNS are Built By: TARGET, DATABASE, COUNT, START DATE & DURATION
Target Audience & Campaign Objective Vary Optimal In-Market Timeframe
• We develop databases via client’s CRM and/or our resources, for the most effective targeting.
• Select from our portfolio of over 400+ premier content partners for your engaging touch points.
Use repurposed content as much
as possible for cover wrap design.
Simple design produces best results.
Launch with announcement letter
or card, or more elaborate first
impression with your vital targets.
Extend the impact and engagement
with your campaign with interactive
devices and/or digital targeting.
• Campaigns are placed for 3-, 6- and 12-months, or any custom timeframe.
• Duration varies based on objectives, and each campaign includes a response survey.

15. Well-Known Premier
Content Partners
We first determine your target
audience, then determine which
content partners are best aligned
to deliver your co-branded
content messaging parameters.
Content partners vary by type of
audience, campaign minimums,
and minimum timeframe options.
We’ll align the best options and
share all with you, including the
least expensive scenarios, and
best practices gleaned from
hundreds of prior campaigns.
You choose the smartest and
most effective option for your
business, target and objectives.

16. § ANNOUNCEMENT
§ 1ST Class Letter
§ Glossy Postcard
§ Upgrade Options
§ COVER WRAPS
§ First Issue Hello
§ Template Setup
§ Inside CEO Letter
§ DIGITAL CONTENT
§ Banners
§ Blogs
§ Licensed Content
§ Creative Options
§ RESPONSE SURVEY
§ Cultivates ROI
§ +Client Metrics
CAMPAIGN: Simple Flexible Steps to Start

17. TARGET: Who are your most vital targeted relationships?
§ Any Business or Affluent Target
§ Any Physician Point-of-Care Network
§ Any Consumer Retail Footprint
§ Client + List-Matched Databases
CONTENT: What content will deliver the best engagement?
§ Bolsters Visibility & Impact for Company/Brand
§ Messaging Drives Online Interaction
§ Bold 4-Page or 6-page Creative Options
§ Drives Interaction with Target Audience
§ Proven Engagement & Response
§ AAM/ABC Compliant Audited Delivery
LAUNCH DATE: When is the optimal time to start campaign?
§ Start Soon as Possible, ‘Holidays Holidays’ is always popular
§ Inventory is limited by magazine, subject to publisher approval
§ 12, 6, or 3-month campaigns, depending on campaign objectives
§ Cover wrap messaging delivers multiple hits during campaign
Paperwork due dates on the 10th of each month for
45-60 days out (delivery in-hand), and sooner depending
on the publishing partner’s binding and printing dates.
S I M P L E A C T I V A T I O N S T E P S
Getting Started
+ Target, Content & Launch
+ Frequently Asked Questions

18. CONTACT US: Questions or Target Ideas
AUDIENCE INNOVATION – 102 Westlake Drive, Suite 104, Austin TX 78746
• WEBSITE – www.AudienceInnovation.com
• OFFICE – 888.241.6634, x719
• LINKEDIN – /audienceinnovation
• FACEBOOK – /audienceinnovation
• TWITTER – /coverwrapexpert
We’d love to chat about your targets with you soon …