Otto Kekäläinen presented on how the VALO-CD project helped introduce free and open source software to the general population in Finland. VALO-CD provided easy to use, high quality FOSS programs on a single disc, with the goal of making installation and use simple. The project saw success, with over 72,000 unique visitors since 2008 and about 1,000 downloads per month. Kekäläinen discussed how a focus on user experience was important to address issues people had installing new software. He concluded by announcing the English version of VALO-CD was released and they were looking for resellers.

1. Otto Kekäläinen
Akademy 2012
Tallin 2012-07-11
How to get the masses to use
Free Software

2. VALO-CD?
 Vapaita ja Avoimen Lähdekoodin Ohjelmia
 Free and Open Soruce Software
 Translated into Finnish
 Easy to use, high quality software
 One program for each usage
 100% Free

3. Why VALO-CD?

4. General Linux/FOSS campaign
2004-2007

5. Ubuntu.fi
2006-2008

6. Problems
 For the general population
 Installing anything is a strain
 Learing new stuff is difficult
 They just want to get stuff done – now!
 Browser
 Text editor
 E-mail
 Push vs. Pull
 Windows → Linux -migration not viable

7. Solution

8. Look and feel good – focus on UX

9. Look and feel good – focus on UX

10. Real software come in boxes?

11. Does it work?

12. Statistics
 72 000 unique visitors since 2008
 114 000 visits with 390 000 page loads
 About 1000 downloads per month
 Firefox market share in Finland >50% in the
end of 2008

14. Why it matters?
Network effects
ODT, SVG, OGG, HTML5...

15. valo-cd.net/wiki

16. VALO-CD in English
was released in Feb 2012.
Now we are looking for resellers,
small and big!