An Industrial Designer passionate about enhancing User Experience and a deep interest in human behavior

1. VAIDEHI THAKKAR

2. I am an Industrial designer passionate about
enhancing the user experience.
Passionately Curious
Empathetic Listener
Creative Innovator
Intellectual Strategist
Analytical Thinker
Hello,
A Human-Centric Designer

3. Ethnography Interviews Surveys Journey Maps Secondary Research Brainstorming
Methodologies
Strategic FrameworkCompetitive Analysis Trends Wireframing StrategyAnalysis
Technical Skills
Photoshop Illustrator Indesign Solidworks KeyshotSketching

4. 01 02 03 04
Developed a PTSD
product that enabled
users to monitor
and address trigger
symptoms.
Worked in cross-
functional team to
meet client and user
goals.
Create a social
media strategy and
recommendations
across two brands
and four user types.
Create new cooking
platform for users
with limited visibility.
OhioHealthSenior Thesis Abbott Nutrition GE: FirstBuild

5. Found: A PTSD trigger management system
Research | Experience Maps | Survey | Interviews | Co-Creation | Ideation | Product development | UI Design

6. 8 millionpeople affected by Post traumatic stress disorder each year.
Flashbacks, Dissociation from reality, Impairment, Isolation, and has a lifetime prevalence.
Triggers can cause
The Problem

7. The Approach
Experience MapsExpert Interviews
Gain insights on the
methodology used to
determine treatments
specific to trauma
patients
To identify common
patterns and intervention
opportunities during the
trigger episode.
A short survey was
done to confirm
initial statistics and
to identify recurring
symptoms.
Survey
(2) (8) (100)

8. Key Insights
Hanging out with
f
riends
Someonetouchesthem
Triggered
FightorflightmodeFlashbacks
PanicAttack
Aggressiveness
Substance Abuse
Isolation & Shame
Trigger Episode
(10 minutes-24 hours)
No recognition of being triggered
leading to delayed intervention.
Disconnect between mind and body
making it difficult to practice coping
methods by themselves.
Lack of support system due to isolation
and the stigma around PTSD.
Awareness
Disconnect
Support

9. Opportunity
Counseling
Hanging out with
f
riends
Someonetouchesthem
Triggered
FightorflightmodeFlashbacks
PanicAttack
Aggressiveness
Substance Abuse
Isolation & Shame
Trigger Episode
(10 minutes-24 hours)
Create an assertive tool that provides support and connects sufferer to an extended support system.
OPPORTUNITY

10. Omnipresent and
available at all times
Discreet aesthetics
and functionality
Unpremeditated,
timely and
immediate help
Engage different
senses to provide
timely intervention
Smart tracking &
progress reports
“I want something that
is easily available”
“I want it to
look like a regular device
and not something that
says I have PTSD”
“It will immediately connect
me with my preferred
support system”
“Something that will
help me stay in the
present and keep
track of lost time”
“A device that will keep a
log of where and how long
the trigger episode lasted”
A wearable system that creates a more natural way of receiving information and providing support in
a timely manner during a trigger episode by directly engaging the senses
Accessibility Aesthetics Connection Engagement Dependability
Solution

11. Exploring different
wearables
Concepts that
engage different
senses to help the
user stay in touch
with reality
Wearable that
notifies the user
when they have been
triggered

12. A wearable that
looks like a regular
watch and has a
gender neutral look
Features & functions
of the wearable
Final design,
material and
appearance

13. Heart rate monitored
at all times
Band inflates applying pressure
and using the sense of touch to
help ground the user
Speaker uses the sense of
sound to help ground the
user.
Interaction button
helps stay in touch with
reality and microphone
allows for immediate
communication

14. 9:41 AMLTE 9:41 AMLTE
Insights
Duration
3:00 pm
5:00 pm
Location
345 Chittenden
Avenue,
Columbus OH
43201
Kroger,
Columbus OH
43201
Heartrate
120
BPM
160
BPM
THIS WEEK
April 2018
REPORT
S
25 26 27 28 29 30 31
M T W T F S
2 hours
8 hours
Found
Meditation
Questions
Sounds
Music
Podcasts
Audible
9:41 AMLTE
Settings
Reminders
Link to Spotify
Link to Audible
Allow Phone Calls
Automatic: ON
Coping Method
Emergency Contacts
9:41 AM
Daily Tasks
Reminder: ON
Doctor’s appointment
Doctor’s appointment
Doctor’s appointment
Doctor’s appointment
Doctor’s appointment
April 12th 2018
Tracks + Informs + Connects

15. FoundLiberate Yourself

16. OhioHealth: Guideline Hub
Research | Customer Journey Map | Ethnography | Interviews | Co-Creation | UX/UI Design

17. of trauma hospital stays are prolonged by
system related issues and not severity of illness
80%

18. Guidelines are a standard method of reference for providing care to all patients. Our challenge
was to modernize the current guideline system for Grant Medical Center trauma team that will
allow them to:
My role in the team was Research Lead. I assisted with the approach, planning,
methodologies, implementation and designing of the end product.
The Challenge
Provide care
more efficiently
Quickly familiarize
incoming staff
Reduce hospital
costs

19. Trauma Surgeon
Chief Resident
Junior Resident
Advanced Practice Provider nurses (APP)
Emergency Department nurse
Key Stakeholders

20. Interviews
To identify if they were
accessing guidelines,
what they were looking
for and the amount of
time they spent looking
for them.
Ethnography
We shadowed doctors
and nurses to observe
their interaction with
the current Guideline
system
Co-Creation
Current interaction
with the Guideline
System vs Ideal
interaction
Design & Testing
Identified the needs
and prototyped the
Website to user test the
initial concepts and
Re-iterate
The Approach

21. REVISE
CREATE
Guideline
Hub
FEEDBACK
ACCESS
LEARN
Key Insights Multiple users interact with the guideline system
for multiple reasons. The current system doesn’t
accommodate all the users and their various needs.
Life-cycle of a Guideline Hub
Trauma Surgeon creates and revises
guidelines.
The residents and nurses access and
provide feedback.
The incoming staff uses it to learn the
guidelines.
Create
Access
Learn

22. Key Personas & Needs
Editor
C
Create
In-house creation
of guidelines
Present
P
A standardized
presentation of guidelines
Review
R
Updating the guidelines
based on feedback
I
Intuitive
Tools that allow for quick
learning
Control
C
Efficient viewing of multiple
guidelines
Unified
U
Consistent templates &
organization
Viewer

23. Opportunity
Create a guideline hub that will allow for intuitive creation, management and access of trauma
guidelines for all the users interacting with it.
Guideline
Hub
Trauma Surgeon
Emergency
department nurseChief Resident
Junior Resident Advanced Practice
Provider

24. | Guideline Hub
Favorites Create New
Search with tags, names etc. Dr. Spalding
Guidelines

25. Easy Accessibility
| Guideline Hub
Favorites Create New
Search with tags, names etc. Dr. Spalding
Guidelines
Solid Organs
Skeletal
Muscular
Miscellaneous
M/F
Neurological
Circulatory
Guidelines
Personalized
features
Search option for
guidelines
Tutorials to help
new staff adapt
with ease.
?

26. Consistent
layout
View multiple
guidelines
simultaneously
Provide feedback
or suggestions
| Guideline Hub
Favorites Create New
Search with tags, names etc. Dr. Spalding
Guidelines
Concussion Care -- Mild Traumatic Brain Injury
Traumatic Brain Injury
Concussion Care -- Mild Traumatic Brain Injury
Traumatic Brain Injury
Concussion Care -- Mild Traumatic Brain Injury
Traumatic Brain Injury
Solid Organs
Skeletal
Muscular
Miscellaneous
Neurological
Circulatory
Guidelines
M/F
Number: P 132 TCP-39
Issued: May 25, 2016 Revised: 1/1/17
Approved: GMC Trauma CPIT 1/5/17
TRAUMATIC BRAIN INJURY
Introduction
Traumatic Brain Injury (TBI) is a leading cause of injury,
disability and death in the United States. It is a broad term
that encompasses concussion, closed head injury, and blast-
induced traumatic injury, which can cause different levels of
neurological and chemical imbalances in the brain leading to
temporary or permanent disability. The goal of these guidelines
is to standardize evaluation and goal-directed management
of TBI in a manner applicable to a broad spectrum of patients.
The protocol aims to categorize patients based on the severity
of their TBI; lower risk individuals can be managed by the
trauma team while higher risk patients require neurosurgery
consultation, although a neurosurgical consultation should
be obtained at any time at the discretion of the trauma team.
In severe TBI, the protocol is intended to standardize the
identification and directed management of patients that are at
risk for or have developed intracranial hypertension, in an
effort to improve neurologic outcome.
Efficient viewing and learning

27. | Guideline Hub
Favorites Create New
Search with tags, names etc. Dr. Spalding
Guidelines
New Saved Update
Profile
Settings
Notifications
View Comments
View Proposals
Create New
1
1
Dr. Andrew
Respond
Edit
Remind me later
In-house creation of guidelines
Update
guidelines based
on feedback
In-House creation
of guidelines
Tools for
standardized
template
1

28. Quick learning features
| Guideline Hub
Favorites Create New
Search with tags, names etc. Dr. Spalding
Guidelines
Bookmarks Boards
A-Z Solid Organ
Spleen Injury
BCVI Screening Solid Organ
Spleen Injury
Traumatic Brain
Injury
Favorites
Bookmark
guidelines
Boards for
multiple
categories Car Crash Victim
Note taking and
highlighting for
easy learning
Add to boards
Share
Download

29. Abbott: EAS Social media strategy
Research | Competitive Analysis | Persona Development | Strategy Development | Recommendations

30. Provide EAS Sports Nutrition with an understanding of the current competitive landscape
across key social media platforms and create social media strategy guidelines
EAS Myoplex EAS Advantedge
for
Objective

31. Workshop Analysis Findings
We then presented the
competitor information
in a brainstorm session
to our client to further
analyze the competitive
landscape.
After the workshop
ended, we did a deep
analysis of the insights
from the workshop.
From that evaluation
distilled our findings to
create a social media
strategy for each
target consumer.
Competitive Analysis
We gathered
information about each
competitive brand’s
social media presence
and highlighted key
takeaways.
The Approach

32. Bigger Stronger Leaner Stronger Active Dieter Clean Eater
Myoplex Advantedge
My role in the team was to do an in depth study of the bigger stronger market segment and understand
the psycho graphics that lead to their social media habits.

33. Key Insight & Opportunity
The market segments are actually four individual groups of people with psycho graphics that dictate
their social media habits. A deeper understanding of their individual characteristics would be crucial to
attract them and post content that increases engagement.
Workout Conscious | Internal validation
Food Conscious | Internal validation
Workout Conscious | External validation
Food Conscious | External validation

34. Fiona is a 25 year old single woman. She has been a
fitness enthusiast for years.
She likes to keep track of her progress and journey via
pictures on Instagram.
Her competitive nature keeps her motivated. Fiona
wants to excel in everything she does. She is focused
on results and won’t shy away from showing off her
hard work.
EFFICIENT PLATFORMS
KEY CHARACTERISTICS
Extreme
In every day life,
Fiona wants to push
her limits and follow
the most hardcore
regimented routine.
Dominating
Fiona’s training is
hardcore. She has a
strong personality
and a need to excel.
Visible
Fiona thrives on
attention. She has a
need to be seen and
show off her hard
work.
#1 #2
Instagram Facebook
Fierce Fiona

35. Pic Challenge: The power squad challenge
Power Squad Wall
Earn 200 points by tagging your instagram pictures with any of the following
hashtags between May 1, 2018 and December 31 2018.
#Myoplexpowersquad #Myoplexchallenge #Myoplex
Fierce_Fiona
MegaMax
VISIBLE WEBSITE FEATURES DOMINATING COMPETITIONS EXTREME ATHLETE TAKEOVERS
Strategy
7,886 views
Add a comment...
EAS Myoplex
EAS Myoplex How intense is your workout?
Post your most hardcore trainig shot
with the hashtag #Myoplexpowersquad
for a chance to be featured on our page.
Also, win a free trial bottle of the new
#Myoplexchocolateprotein for the post with
the most comments!
1d
Follow
2,300 views
Add a comment...
EAS Myoplex
EAS Myoplex
nickthegreat
Megan_Myoplex
Kc_fittt
Kc_fittt
Kc_fittt
Kc_fittt
Kc_fittt
When you feel like quitting remember
When you feel like quitting remember
When you feel like quitting remember
When you feel like quitting remember
When you feel like quitting remember
Yay #Myoplexpowersquad !
@mikefit
why you started! #Myoplexpowersquad
why you started! #Myoplexpowersquad
why you started! #Myoplexpowersquad
why you started! #Myoplexpowersquad
why you started! #Myoplexpowersquad
Athlete Megan is taking over!
#Myoplexpowersquad #Myoplexathlete Add
your favorite #MotivationMonday quote in
the comments!
1d
Follow
It’s pretty
simple.. Either
you do it or
you don’t..
Common Brand Hashtag increase
visibility & awareness
Featuring users on brands social
media will increase engagement
User Credit to show brand is being
used by real users
Inspirational quotes that are
relatable
Extremism examples of pushing
limits beyond nutrition or fitness
Sponsor Athletes to showcase a
lifestyle the users can strive for
Customized Hashtag increases
competition and brand awareness
Create opportunity to be
featured & compete
Athletes to drive engagement and
idolize

36. 7,886 views
Add a comment...
EAS Myoplex
EAS Myoplex How intense is your workout?
Post your most hardcore training shot
with the hashtag #Myoplexpowersquad
for a chance to be featured on our page.
Also, win a free trial bottle of the new
#Myoplexchocolateprotein for the post with
the most comments!
1d
Follow
Equal representation for
females in the content.
People focused content that
is relatable, inspirational and
creates competition.
Competitive language to
get the blood pumping.
Recommendations
1
3
2

37. MARCO: Cook top for the visually impaired
Research | Interviews | Ethnography | Co-Creation | Persona Development

38. 10.2 millionAmericans live with Vision impairment or blindness.
Conduct market research to identify and prioritize user needs of visually
impaired people in the kitchen so they can cook more effectively, safely, and
independently.
Objective

39. The Approach
To identify key
demographics and
psycho graphics in order
to effectively identify our
target persona
Secondary Research Phone interviews Empathy session Ethnography & Co-design
Users were contacted
through the school of
blind in Kentucky to
pre-screen potential
interviewees and recruit
people for the Co-design
Session.
To empathize with my
user and plan out the
co-design session
To understand the user’s
current cooking process,
analyze it and assemble a
customized toolkit based
on the perceived needs
and have the user co-
design their ideal cook top
the next day

40. Cooking &
Cleaning
simultaneously
Not sure whether
the food is fully
cooked or not
Wants a built-
in pan and
voice controlled
technology
Touching to
make sure the
stove is on
User wants
continuous
guidance
Observations

41. Analyzing

42. 66% of
visually impaired
Americans are
female
46% are 65 or
older
Mary is a 65 year old married woman. She has been blind
for over 15 years now and prefers simplicity when it comes to
cooking.
She likes to cook, clean and organize at the same time.
She likes constant feedback and likes her kitchen to be
organized in a consistent manner.
KEY CHARACTERISTICS
Stability
Tipping things over
and possible fire is
always a concern. The
user needs to know
that the cookware is
secured at all times.
Customization Aspects
Users are accustomed
to customizing things
to suit their needs
Consistent Feedback
Continuous guidance
that effectively allows
the user to recognize
status, key elements
and activities.
Multitasking Mary
of visually impaired
Americans are female
are 65 or older
66%
46%
“I want to be able to cook without worrying about mine or my family’s safety.“

43. Check out some of
my other work!
www.instagram.com/v____designs_/
www.vaidehithakkar.com

44. Let’s Talk!thakkarvaidehi 2@gmail.com
(513).783.3562