Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lessons learned in bring­ing inno­v­a­tive brain fitness solu­tions to market

8,355 views

Published on

Suc­cess­ful inno­va­tors will dis­sect key mar­ket & tech­nol­ogy trends and suc­cess­ful mod­els to val­i­date and com­mer­cial­ize inno­va­tion, with a par­tic­u­lar empha­sis on how to cre­ate a loyal user base and gain main­stream dis­tri­b­u­tion via a diver­sity of channels.

- Chair: Dr. Jen­nifer Buss, Assis­tant Vice Pres­i­dent of Sci­ence and Tech­nol­ogy at the Potomac Insti­tute for Pol­icy Studies
- Char­lie Hartwell, Oper­at­ing Part­ner at the Bridge Builders Collaborative
- Mark Bax­ter, Gen­eral Man­ager of Fit Brains (a Rosetta Stone company)
- Ita­mar Lesu­isse, CEO & Co-Founder of Peak
- Con­nor Rus­so­manno, CEO & Co-Founder of OpenBCI

Presentation @ The 2015 SharpBrains Virtual Summit http://sharpbrains.com/summit-2015/agenda

  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Lessons learned in bring­ing inno­v­a­tive brain fitness solu­tions to market

  1. 1. Lessons learned in bringing innovative solutions to market Brand Channels Platform
  2. 2. Lessons learned in bringing innovative solutions to market Chaired by: Dr. Jennifer Buss, Assistant Vice President of Science and Technology at the Potomac Institute for Policy Studies Charlie Hartwell, Operating Partner at the Bridge Builders Collaborative Mark Baxter, General Manager of Fit Brains (a Rosetta Stone company) Itamar Lesuisse, CEO & Co-Founder of Peak Connor Russomanno, CEO & Co-Founder of Open BCI
  3. 3. Charlie Hartwell Operating Partner – Bridge Builders Collaborative 2015 Sharp Brains Summit Copyright: Charlie Hartwell Nov. 2015 Bridge Builders Collaborative
  4. 4. Physical Fitness Fitness? Mind-Fitness (Mind Training) Saviorism Self-Responsibility? AND… INDUSTRY HEALTH CARE Copyright: Charlie Hartwell Nov. 2015 Bridge Builders Collaborative
  5. 5. Positive PsychologyEmotional IntelligenceEEG RX Video Games Contemplative Practices Meditation Apps Brain Training games Behavioral Health Consciousness Hacking Virtual Reality Copyright: Charlie Hartwell Nov. 2015 Bridge Builders Collaborative
  6. 6. Retail FDA approved Education B2B2C B2C Insurance Hospitals Professional Doctor/Therapist Military Corporations Government Copyright: Charlie Hartwell Nov. 2015 Bridge Builders Collaborative
  7. 7. Bridge Builders Collaborative Investments Copyright: Charlie Hartwell Nov. 2015 Bridge Builders Collaborative
  8. 8. 1. Whole new categories, big opportunities - Change in behavior always hard 2. Team focus imperative - Distractions are easy 3. B2B always takes longer than you think 4. The importance of science (esp. In B2B) What’s science of your validation, not others 5. What claims? Increased scrutiny 6. Teamwork imperative Defining roles clearly 7. There’s much brilliance entering the space A world transformed? Competition increasing. Copyright: Charlie Hartwell Nov. 2015 Bridge Builders Collaborative
  9. 9. 1. Revenue & Clear direction to significant scale - Series A & B (mainly) 2. Experienced leadership (managed egos) 3. Collaboration - Company values our mission/value-added 4. Mind-Training - Social purpose a screen 5. Unique Proposition (w/ significant points of difference) Copyright: Charlie Hartwell Nov. 2015 Bridge Builders Collaborative
  10. 10. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Lessons learned in bringing innovative solutions to market Mark Baxter, General Manager & Co-founder, Fit Brains
  11. 11. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. About Mark Baxter §  General Manager & Co-founder of Fit Brains §  Been involved in Serious Games for 12 years, 8 years with Brain Training §  Games Industry: Casual, Mobile, Social & Console/Triple-A Games §  Education in Interactive Design & Psychology 11
  12. 12. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Fit Brains Profile §  Founded in ’08 §  Headquarters in Washington, DC and Vancouver, Canada §  18+ million users worldwide §  400+ million brain training sessions completed §  2+ billion brain training data points collected §  Existing partnerships with more than 2 dozen: •  Universities •  Primary & Secondary Schools •  Corporate Wellness •  Senior Care Facilities
  13. 13. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Leveraging Rosetta Stone Brand & Distribution Brand Channels Platform Fit Brains §  Cross-platform (HTML5 + native apps) §  Cloud-based Rosetta Stone §  Speech technology §  Adaptive learning §  Live coaching Fit Brains §  18M+ users §  Leverage Rosetta brand awareness 97/100 Rosetta Stone §  #1 language brand §  Lexia literacy brand §  Kids offerings Fit Brains §  All major app stores §  Education & Enterprise §  FB.com / RS.com Rosetta Stone §  100+ B2B salesforce §  Livemocha community §  ~50 retail / etail partners
  14. 14. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Fit Brains Vision The goal of Fit Brains is to deliver cognitive training that is: §  Based on core cognitive science principles (e.g. building brain reserve through complex and novel stimulation) §  Fun and engaging to help motivate regular participation §  Accessible to a wide variety of users in both consumer and enterprise/education spaces §  Uses research and “big data” to improve overall effectiveness and provide a more tailored experience for different demographics 14
  15. 15. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Technology Trends Our goal is to support regular cognitive training, by making it both fun and accessible – whenever a user wants it, and at their preferred location. §  Mobile Devices (native apps on iOS, Android, Kindle, Windows Mobile) §  Wearables (Apple Watch) §  Desktop/Office (playable via Web browser) §  Living Room (Apple TV) 15
  16. 16. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Fit Brains in the Living Room Recently launched Fit Brains for TV. 16
  17. 17. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Market Trends Our goal is to identify the unique needs of varying market demographics. §  Millennials vs. Boomers §  Workplace Performance vs. Cognitive Decline Concerns §  Making brain training more life relevant - e.g. Emotional Intelligence 17
  18. 18. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. The Value of Emotional Intelligence “The human brain is the single greatest most magnificent system ever designed in the history of the universe. Containing millions of neurons, the brain maintains a sophisticated cognitive neural system that enables our memory, language, appreciation of space, and other higher cortical functions. The brain also maintains an equally complex emotional system, though it is fair to say emotion has historically received less attention than her cognitive counterpart. It is our emotional system that breathes passion into our lives, causes us problems when not controlled, evokes our happiness and misery, and attaches to our experiences in life so they are never forgotten. 18 As a neuropsychologist and student of the human brain for nearly 30 years, I suggest we need to focus more on our emotional system and develop better means of measuring and treating/nurturing our emotionality. The brain is after all, more than a cognitive system.” — Dr. Paul Nussbaum, Clinical Neuropsychologist
  19. 19. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Our Approach to Emotional Intelligence Emotional Intelligence, is defined as an individual's ability to identify, evaluate, control and express emotions. EQ is often considered to be a better indicator of success [than IQ] in the workplace. Four areas of Emotional Intelligence: §  Self Awareness §  Self Control §  Social Awareness §  Social Skills 19
  20. 20. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Emotional Intelligence Category Since its launch in October, the new Emotional Intelligence category has more than 500K sessions completed. 20
  21. 21. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Fit Brains Research Market Research Examples Cognitive Research Examples §  Multi-year fMRI Project §  Collaborative Concussion Pilot §  Language Learning/Brain Training §  Collaboration Opportunities available §  Focus Panels §  Usability Studies §  User Surveys §  Product Analytics 60-80 years olds20-29 years old 30-39 years old 40-49 years old missingpieces Fit Brains does extensive internal market research & cognitive research, and also works with various third-party partners, including universities and government research institutions.
  22. 22. © 2014 Rosetta Stone. No reproduction of any contents without explicit written permission from Rosetta Stone, Inc. Questions? Comments? Requests? Interested in learning more or partnering with Fit Brains? You can reach me at: mbaxter@rosettastone.com 604.961.6145
  23. 23. LEVEL UP YOUR BRAIN Itamar Lesuisse, CEO & Co-Founder of Peak
  24. 24. INNOVATING FASTER AND LEANER: 5 Lessons Learned in Bringing Peak to Market
  25. 25. 1. Mobile First 2. Direct to App Store; Direct to Mass Market 3. Funding 4. Open Platform 5. Building a Winning Team OVERVIEW: 5 Lessons Learned in Bringing Peak to Market 25
  26. 26. MOBILE: THE “DREAM PLATFORM” FOR COGNITIVE TRAINING 26 Always on Sensors Gameplay Growing
  27. 27. BUT MOBILE IS HARD 27 •  Multiple Platforms •  Device fragmentation •  On-line and off-line •  Iteration vs platform friction •  Design and quality
  28. 28. IT’S HARD BUT POSSIBLE 28 •  millions of users •  5 Stars •  “Editor’s Choice” •  “Best Apps of the Year” •  31 updates
  29. 29. 29 DIRECT TO APP STORE DIRECT TO THE MASS MARKET •  Get people to take ownership of their cognitive well-being •  Fastest way was to go directly to app stores •  Younger audience •  Large sample of user feedback and data
  30. 30. 30 BUT MASS MARKET IS HARD •  Global customer support is crucial •  Spans across social media and direct support channels 24/7 •  Translate and localize products •  Robust infrastructure •  User privacy regulations
  31. 31. “...I can't tell you enough about the impact that this programme has on me. It's funny how this one change in my life has not only improved my brain function but my well being, self esteem and confidence…” BUT WE GET STRONG FEEDBACK FROM OUR PLAYERS 31 “...Since training with Peak, I have noticed a strong improvement with processing information, memory and problem solving in my day-to-day life. The first change I noticed is that with basic maths I am able to correctly answer many problems without consciously processing the information. I can now reason better and make sensible estimations…” “...I had a stroke in February 2013, no outward physical damage but my brain has been affected. Your app highlighted a weakness I now have in language skills. Using it for < 24 hours started to improve this, I’m so impressed I've subscribed…”
  32. 32. FUNDING: WHICH OPTION? 32 •  Peak raised $10 million from Creandum, Qualcomm Ventures, London Venture Partners and DN Capital •  Three options: crowdsourcing, government, and private •  We chose tech VC’s •  Experience building high-growth companies •  Global experience and connections
  33. 33. OPEN PLATFORM: BUILDING ECOSYSTEMS 33 ●  More than an app ●  Ecosystem to connect scientific community with the mass market ●  ‘Peak Platform’ partners with private labs and universities ●  Partnerships have brought modules to market faster ●  Platform connects users and businesses (like Elite Sports teams)
  34. 34. BUILDING A WINNING TEAM 34 ●  Company DNA: gaming, tech and science ●  Hiring from top universities and companies ●  Tapping multi-national talent; 14 nationalities ●  Culture of collaboration and challenging the status quo ●  Internal hackathon “Brain Jam” ●  Peak is now 30 full-time professionals ●  Rated as top startup for mobile engineers to work at in London
  35. 35. 35 QUESTIONS? itamar@peak.net
  36. 36. Biosensing for Everybody Connor Russomanno, CEO & Co-Founder of Open BCI
  37. 37. …meets ..meets BIOSENSING
  38. 38. Pillars of OpenBCI •  Open Source Technological Innovation •  Education & Instruction •  Community Development
  39. 39. Existing drivers / SDKs / tools https://github.com/OpenBCI
  40. 40. Summit is on Lunch. (we will resume at 12:30pm Pacific Time) Chat forums will be available during the Watercooler Session!
  41. 41. To learn more, visit sharpbrains.com

×