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VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
APPLICATION DETAILS
• Fans must like our page
if they want to send an e-
card
• Receivers must also like
our Facebook age if they
want to open the e-card
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
TYPES OF CARDS
12 3
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
ARTICLE ON NEWSLETTER
Most clicks on “Watch the video” = 21.1%
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
ARTICLE ON NEWSLETTER
Focus on results:
• 67.67% of delivery
• 11.42% of click to open rate
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
ARTICLES ON WEBSITE
• The 20 Most Romantic Spots in France
Posted on February 15
109 Page views
84 Clicks
• Saint Amour: the most romantic Grand
Cru
Posted on February 14
7 Page views
9 clicks
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
INTRODUCTION OF A NEW PARTNER
• A Taste of Burgundy and Provence
Posted on February 18
34 Page views
28 clicks
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
FACEBOOK RESULTS
Dedicated posts
• 2/12 : Facebook post number 1
2,586 impressions
65 likes
1 share
• 2/13: Facebook post number 2
6,040 impressions
183 likes
3 comments
35 shares
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
Related Posts
• Feb 14: Martinique Getaways
1,227 impressions
60 likes
1 comment
1 share
20 clicks on Martinique website
•Feb 15: St Amour wine post
3,132 impressions
103 likes
2 comments
11 shares
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
GENERAL RESULTS
• 903 Views
• + 47 likes on Facebook page
• 100 interactions
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
APP VIEWS
903 views:
• Most active day: 2/14 – Valentine’s Day
396 views  43.85% of total views
• Average of 129 views per day
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
100 Interactions
INTERACTION= 1 GIFT OR 1 SHARE
- 95% of gifts
- 5% of shares
• Most active day: 2/14 – Valentine’s Day
53 interactions  53% of total interactions
• Average of more than 14 interactions / day
WIDGET INTERACTIONS
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
5 e-cards:
• “Je t’aime”: 27 times = 28%
• “You+Me=Us”: 25 times = 27%
• “Friends Forever”: 24 times = 26%
WIDGET DETAILS PER CARD
VALENTINE’S DAY PROMOTION 2014
REPORT FROM FEB 12th TO FEB 26th
2014 february report  valentine's day report

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2014 february report valentine's day report

  • 1. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  • 2. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th APPLICATION DETAILS • Fans must like our page if they want to send an e- card • Receivers must also like our Facebook age if they want to open the e-card
  • 3. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th TYPES OF CARDS 12 3
  • 4. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  • 5. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th ARTICLE ON NEWSLETTER Most clicks on “Watch the video” = 21.1%
  • 6. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th ARTICLE ON NEWSLETTER Focus on results: • 67.67% of delivery • 11.42% of click to open rate
  • 7. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th ARTICLES ON WEBSITE • The 20 Most Romantic Spots in France Posted on February 15 109 Page views 84 Clicks • Saint Amour: the most romantic Grand Cru Posted on February 14 7 Page views 9 clicks
  • 8. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th INTRODUCTION OF A NEW PARTNER • A Taste of Burgundy and Provence Posted on February 18 34 Page views 28 clicks
  • 9. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  • 10. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th FACEBOOK RESULTS Dedicated posts • 2/12 : Facebook post number 1 2,586 impressions 65 likes 1 share • 2/13: Facebook post number 2 6,040 impressions 183 likes 3 comments 35 shares
  • 11. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th Related Posts • Feb 14: Martinique Getaways 1,227 impressions 60 likes 1 comment 1 share 20 clicks on Martinique website •Feb 15: St Amour wine post 3,132 impressions 103 likes 2 comments 11 shares
  • 12.
  • 13. VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  • 14. GENERAL RESULTS • 903 Views • + 47 likes on Facebook page • 100 interactions VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  • 15. APP VIEWS 903 views: • Most active day: 2/14 – Valentine’s Day 396 views  43.85% of total views • Average of 129 views per day VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  • 16. 100 Interactions INTERACTION= 1 GIFT OR 1 SHARE - 95% of gifts - 5% of shares • Most active day: 2/14 – Valentine’s Day 53 interactions  53% of total interactions • Average of more than 14 interactions / day WIDGET INTERACTIONS VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th
  • 17. 5 e-cards: • “Je t’aime”: 27 times = 28% • “You+Me=Us”: 25 times = 27% • “Friends Forever”: 24 times = 26% WIDGET DETAILS PER CARD VALENTINE’S DAY PROMOTION 2014 REPORT FROM FEB 12th TO FEB 26th