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UX Thinking - an introduction
This document discusses UX Thinking (UXT), which aims to bridge human-centered design and agile development practices. It presents UXT models and principles for building digital solutions that have business impact. The key aspects covered are: - The 3 dimensions that shape solutions: technology, users/solutions, and trends/frameworks. - Activity theory as a way to understand user motives and design for outcomes. - The UXT phases from product discovery to delivery. - The importance of shared understanding and vision statements in aligning teams. - Psychological safety and its role in team performance based on Google's Project Aristotle research.
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UX Thinking - an introduction
- 1. UX Thinking Dr. HerbertA. Meyer & Hias Wrba Berlin 2017 (english language version)
- 2. UX Thinking Modelle –3 Dimensionen an introduction
- 3. UX Thinking Modelle –3 Dimensionen UX Thinking (UXT) strifes to bridge the current divide between human- centered design - and agile development practices to help teams build digital solutions that have a lasting business impact.
- 4. Communities of Trust UXThinking - Ideas Shared Understanding Do your part to create an atmosphere of trust and psychological safety among those you work with and use this as a basis for creating a shared understanding of what you are trying to achieve and why. Bricolage Know, understand and constantly broaden your repertoire of methodologies and use your intuition to improvise with it. Don’t be afraid to break rules - but do it consciously. Critical Thinking Never stop asking questions and acknowledging assumptions. Remain curious and continue to challenge yourself and others. Use logic and reasoning to identify strengths and weaknesses of alternative solutions to problems.
- 5. UX Thinking 3 dimensionsshaping solutions Technology Solution Relevant keywords Companies, business goals, organisational purpose, structures, business processes, business analysis… Users, well-being, experiences, needs, tasks, effectiveness, efficiency, satisfaction… frameworks, platforms, languages, features, standards, architectures…
- 6. UX Thinking 3 dimensionsshaping solutions Trends Lean Startup Lean UX New Work Design Thinking Human-Centered Design Agile Development Technology Solution
- 7. UX Thinking 3 dimensionsshaping solutions Output What we did build Outcome What it changed for our users Impact What it changed for our organisation Technology Solution
- 8. UX Thinking Modelle –3 Dimensionen Strategize for impact Design for outcome Build for output
- 9. UX Thinking Activity Theory Tounderstand and design for outcomes we need a theory which is able to describe users motives, activities and actions. It will help us analyse data from user research and will make it easier to frame our solution when we start to ideate.
- 10. UX Thinking Activity Theory- Scheme Activity Motive Motive Motive Action Action Action Action Action Action Action Operation Operation Operation Operation Operation Operation Operation Operation Why What How
- 11. UX Thinking Activity Theory– Motives (sensu Diefenbach & Hassenzahl) Relatedness Autonomy Competence SecurityStimulation Meaning Popularity
- 12. UX Thinking Activity Theory- Example Activity Motive Motive Motive Action Action Action Action Action Action Action Operation Operation Operation Operation Operation Operation Operation Operation Why What How Trip around the world with partner Relatedness Stimulation Meaning Information retrieval on Wikipedia Typing “Vietnam” into search box Research on Vietnam
- 13. UX Thinking Modelle –3 Dimensionen If you break it on the motivation and activity level you won’t be able to fix it on the operation level.
- 14. UX Thinking Activity Theory– Artifacts Activity Motive Motive Motive Action Action Action Action Handlung Action Action Operation Operation Operation Operation Operation Operation Operation Operation Epics User Stories Interface
- 15. UX Thinking Modelle –3 Dimensionen Good user stories describe actions in the context of the users needs – they must not describe the solution on an interface level.
- 16. Communities of Trust UXThinking - Phases Research Discover Define Ideation Generate Refine Understanding possibilities Agile Development Implementation Project Incubation Strategy Vision Finding solutions
- 17. Communities of Trust UXThinking - Phases Research Discover Define Ideation Generate Refine From product discovery to product delivery Agile Development Implementation Project Incubation Strategy Vision
- 18. UX Thinking Modelle –3 Dimensionen In all phases business, technology and UX experts collaborate and communicate closely with the intention of creating a shared understanding of the solution to build.
- 19. UX Thinking In thefuture 4-day advanced training • Two events planned for 2018 (May & September) • Trainers: Dr. Herbert A. Meyer & Hias Wrba • Target groups: Product Owner, Developer, UX, Management Community of Practice • We aim to build a community of practitioners around the central UXT ideas to further the advancement of the approach
- 20. UX Thinking Modelle –3 Dimensionen Focus on Vision Statements
- 21. UX Thinking Vision Statement Agood vision for the solution furthers shared understanding and serves as a source of motivation and inspiration for the whole team. The vision is the benchmark for all further deliverables.
- 22. UX Thinking Vision Statements– The Basics For whom? For which group(s) of users are we creating our solution? Who is our primary person? In which field? What activity is aided by our solution? What motives play a role in the context of this activity? What? What are the key actions? Which needs play a role in the context of these actions? Motives & Activities Key Actions User groups
- 23. UX Thinking Modelle –3 Dimensionen Focus on Shared Understanding
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- 25. UX Thinking Project Aristotle Ateam of scientists at Google starts out to answer the big question: What is it that makes teams successful?
- 26. UX Thinking Project Aristotle •Combining the best people? • Introverts work better with other introverts? • Teams are more effective when everyone is friends away from work? NOPE NOPE NOPE WELL…
- 27. UX Thinking Psychological Safety Evidencefor a collective intelligence factor in the performance of groups Studie Carnegie Mellon / MIT, Science 29, Oct. 2009 • High social sensitivity of all members • A sense of confidence that the team will not embarrass, reject or punish someone for speaking up • Every member speaks in roughly the same proportion (moderated or not)
- 28. UX Thinking Lencioni: TheFive Dysfunctions of a Team TrustAbsence of ConflictFear of CommitmentLack of AccountabilityAvoidance of ResultsInattention to
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