This document outlines a UX strategy and solutions to meet corporate metrics and product goals around sales growth, profitability, efficiency, customer service, and retention. The proposed UX strategy is to understand customers, improve the onboarding experience, automate processes, optimize pages for conversion, simplify tasks, facilitate efficiency, satisfy and delight customers, and facilitate repeat engagement and purchases through rewarding the user experience. Specific UX solutions include streamlining forms, providing samples, progress indicators, personalization, reengaging lapsed users, simplifying logins, and offering in-app support.

1. UX STRATEGY
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DESIGN DIGITAL TRANSFORMATION

2. Corporate Metrics
Sales Growth
Product Goal:
New Customer / Quality New Leads
UX Goal and Strategy:
New Customer & Sales Revenue
Profitability Efficiency Customer Service Retention
UX Solution:
• Understand what target customers want
• Improve Customer onboarding Touch points in all form factors
• Automate conversion process
• Take advantage of social proof
• Automate Your Ordering Process
• A/B of Home/Product page for conversion
• Focused Home/Product page, avoid distractions
• Loading speed
• Consistency
• Use a clear call to action
• Use bot to boost sales 24-7, bot ready to engage a new user no matter what time of day they visit your site

3. Corporate Metrics
UX Solution:
• Better UX… reduces support volume
• Better UX… streamlines infrastructure costs (Confused users create extra burden on your business’ infrastructure,
quickly begins to eat into your profit margin as you scale)
• Better UX… lowers your training costs
• Better UX… increases productivity
Product Goal:
Increase Profit
UX Goal and Strategy:
Facilitates process for profitability
Sales Growth Profitability Efficiency Customer Service Retention

4. UX Solution:
• Simple and efficient screen design for task to be complete
• For Repetitive task, save template ( Search with same input should replace with search template)
• Natural language inputs
• Forgiving Formats (Accept multiple formats and variations in your form fields, leaving the interpretation to the
system rather than to the user, who doesn't want to think about the 'correct' way of doing it)
• Wizards/stepped forms (Break the user input process into smaller, avoid error in filling.)
• Keyboard Shortcuts
• Default values and autocomplete
• Social Login
• Undo support (Avoid cycle to start )
Corporate Metrics
Product Goal:
Save Time & Money
UX Goal and Strategy:
Do More in Less Time /Time on Task
Sales Growth Profitability Efficiency Customer Service Retention

5. UX Solution:
• Research to know your user
• Let Customers Get to Know You
• Be Available
• Offer Knowledge
• Providing Access to Customers
• Easy customer feedback
• Provide feedback to feedback
• Combine channels in the right context
• Provide context across teams
Corporate Metrics
Product Goal:
Increase Customer Satisfaction
UX Goal and Strategy:
Satisfy and delighted .
Satisfaction Score (NPS)
Sales Growth Profitability Efficiency Customer Service Retention

6. UX Solution:
• Specials Services / VIP
• Shorter Time to Value – (According to a study, 39% of people will stop engaging with a website if images won’t
load or take too long to load)
• Don’t request a signup until you absolutely need it
• Display sample content for first-time users
• Show progress bars for long forms
• Beyond just designing for your user, you must also design for the device that they’re using
• Design your interface to be as simple as possible and don’t overwhelm your user with endless features
• Give the user a human touch throughout your application to delight them and enhance your
relationship.
• Rewarding your User for using your app
Corporate Metrics
Sales Growth Profitability Efficiency Customer Service Retention
Product Goal:
Repeat Purchase Engagement
UX Goal and Strategy:
Facilitate Next action Reward

7. UX Solution:
• Offer In-App support
• Improve your app continuously
• Consider engaging your app users on a personal level
• Consider reactivating lapsed users
• Strengthen On Boarding User Experience Design
• Simplify logins and account creation
• Less is more
• Tour De App
Corporate Metrics
Sales Growth Profitability Efficiency Customer Service Retention
Product Goal:
Repeat Purchase Engagement
UX Goal and Strategy:
Facilitate Next action Reward