The document outlines SAP's strategy to improve its user experience and interface. It discusses transforming the enterprise experience to be simpler, more intuitive and mobile-enabled like consumer apps. It introduces SAP Fiori, a collection of apps with consumer-grade interfaces for the most common SAP functions. SAP also provides design services and tools to help customers personalize SAP software and enable simpler modifications to interfaces and workflows.

1. SAP User Experience Strategy
July 12, 2013

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Agenda Welcome
SAP User Experience Strategy
SAP Design Services
Where to find additional information

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Agenda Welcome
SAP User Experience Strategy
SAP Design Services
Where to find additional information

4. © 2013 SAP AG. All rights reserved.
Transform the enterprise experience
Complex and feature-rich experience must be
replaced by simplicity, intuitiveness, and
mobility
Consumerization is rapidly redefining enterprise experience

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Recalls Plus MyRunwayPhoto Tribe Fan Experience
Have you seen these consumer apps from SAP?

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SAP GUI defines customer perception of SAP usability

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Big opportunity for improving the existing SAP UX
Number of Use Scenarios

8. NEW RENEW ENABLE
Consumer-grade for
new applications
Most broadly used
scenarios
Tools for customers to
tailor their value scenarios

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NEW enterprise apps from SAP provide a
consumer-grade experience

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Consumer-grade UX for NEW applications
SAP Customer Financial Fact
Sheet
SAP Sales OnDemand

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Consumer-grade UX for NEW applications

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RENEW the most widely-used scenarios

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Consumer user experience is the new
standard for enterprise applications …

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…but most users still experience
SAP through SAP GUI.

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Our Goal:
Provide immediate impact by renewing
the user experience of the most broadly
and frequently used SAP software functions
that can be accessed from mobile and desktop devices

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A collection of apps with a simple and easy to use experience
for broadly and frequently used SAP software functions that
work seamlessly across devices – desktop, tablet, or smartphone.
Introducing SAP Fiori

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Enables our customers to leverage their existing SAP investments
by providing instant value for all their employees.
Introducing SAP Fiori

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Role Apps
Manager Approve Requests ● Approve Leave Requests
Approve Travel Requests ● Approve Travel Expenses
Approve Timesheets ● Approve Shopping Carts
Approve Purchase Orders ● Approve Requisitions
Approve Purchase Contracts ● My Spend
Employee My Timesheet ● My Leave Requests ● My Travel Requests
My Paystubs ● My Benefits
My Shopping Cart ● Track Shopping Carts
Sales Representative Create Sales Orders ● Change Sales Orders
Track Sales Orders ● Track Shipments ● Customer Invoices
Check Price and Availability
Purchasing Agent Track Purchase Order ● Order from Requisitions
Introducing SAP Fiori: 25 Apps

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ENABLE customers to tailor SAP UIs to their
unique needs

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22. Personas allows IT to make business users happier.
Business users get more done, faster, with fewer errors.

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There are several options for personalizing SAP
Software Developer System Analyst End-User
Create New Transactions
Change Workflows
Build Forms
Build Custom Frontends
UI-only Modifications
Classic SAP
Development
Personas
“End-User”
Personas
“Key-User”
time to value
months minutes
levelofcustomization
Frontend and
data entry tools
Form processing
tools

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Agenda Welcome
SAP User Experience Strategy
SAP Design Services
Where to find additional information

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Supports customer and strategic design projects
through Co-Innovation and Design Thinking
Provides design services together with Active
Global Support, Custom Development, Consulting,
Value Prototyping, Sales and external partners
What is the Design & Co-Innovation Center?

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SAP Design Services Offering
OPTIMIZE
Looking to improve
user experience of your
existing SAP software?
Want to be enabled to
provide the best experience
to your end users?
Looking for the next thing?
ENABLE CO-CREATE

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Adapted Design Thinking Methodologies
Understand
Ideate
Prototype
Test
Build
Deliver

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"It's time for us to get into an engagement pattern that makes sense. Fortunately for us, SAP has design services to
help us. we plan to leverage them and learn to do it ourselves."
Ben Salter, Application Development at Valero Energy
Design Thinking Workshop

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Agenda Welcome
SAP User Experience Strategy
SAP Design Services
Where to find additional information

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Where to find additional information
http://experience.sap.com

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Thank you