Download as PDF, PPTX
![@dasilva_jilljill@digitalkarma.io
ROI of UX: Save Time and $$$
#UTwebinar
• Test and iterate prior to development to greatly reduce development
time and costs. By identifying user needs and identifying challenges,
solutions can be found prior to costly development.
Dr. Susan Weinshenk https://www.youtube.com/watch?v=O94kYyzqvTc&feature=youtu.be[1]
[1]](https://image.slidesharecdn.com/55960452-bfaa-4b8a-9d94-16a866281263-150410115402-conversion-gate01/85/ROI-of-UX-usertesting-dot-com-29-320.jpg)
![@dasilva_jilljill@digitalkarma.io
ROI of UX: Save Time and $$$
#UTwebinar
• The cost of fixing an error after development is 100 times more than
fixing that error before the project is completed. [1]
https://www.cs.umd.edu/projects/SoftEng/ESEG/papers/82.78.pdf[1] Barry Boehm & Victor R. Basili](https://image.slidesharecdn.com/55960452-bfaa-4b8a-9d94-16a866281263-150410115402-conversion-gate01/85/ROI-of-UX-usertesting-dot-com-30-320.jpg)
![@dasilva_jilljill@digitalkarma.io
ROI of UX: Save Time and $$$
#UTwebinar
• The amount of time that developers spend on avoidable re-work is
50%. [1]
https://www.cs.umd.edu/projects/SoftEng/ESEG/papers/82.78.pdf[1] Barry Boehm & Victor R. Basili](https://image.slidesharecdn.com/55960452-bfaa-4b8a-9d94-16a866281263-150410115402-conversion-gate01/85/ROI-of-UX-usertesting-dot-com-31-320.jpg)
![@dasilva_jilljill@digitalkarma.io
ROI of UX: Increase Revenue
#UTwebinar
• e.g.: “$300 million dollar button”
http://www.uie.com/articles/three_hund_million_button[1]
[1]](https://image.slidesharecdn.com/55960452-bfaa-4b8a-9d94-16a866281263-150410115402-conversion-gate01/85/ROI-of-UX-usertesting-dot-com-40-320.jpg)
![@dasilva_jilljill@digitalkarma.io #UTwebinar
Closing
[Back Cover]
“Once you catch the user experience bug, the
world changes. Doors open the wrong way,
websites don't work, and companies don't
seem to care. And while anyone can learn
the UX remedies: usability testing, personas,
prototyping and so on unless your
organization 'gets it', putting them into
practice is tricky. Undercover User
Experience is a pragmatic guide from the
front lines, giving frank advice on making UX
work in real companies with real
problems. Readers will learn how to fit
research, ideation, prototyping and testing
into their daily workflow, and how to design
good user experiences under the all-too-
common constraints of time, budget and
culture.”
Suggested Books:
- Cennydd Bowles and James Box](https://image.slidesharecdn.com/55960452-bfaa-4b8a-9d94-16a866281263-150410115402-conversion-gate01/85/ROI-of-UX-usertesting-dot-com-44-320.jpg)
Uploaded byJill DaSilva
ROI-of-UX-usertesting-dot-com
The document summarizes a webinar presentation about investing in user experience and the ROI of UX. The presentation covered the origins of UX, what UX designers do, and the top 3 reasons businesses need UX designers. It was explained that UX designers conduct user research, create personas, test prototypes, and iterate based on user feedback. The presentation also discussed how investing in UX can save businesses time and money by reducing rework and catch issues earlier. It was noted that UX can improve key performance indicators like conversions and decrease support calls. Finally, the presentation closed by emphasizing how UX can increase overall business revenue.
ROI-of-UX-usertesting-dot-com
- 1. Investing in User Experience: Real Value, Real Return Tweet with other a+endees: #UTWebinar Today’s Speaker: Jill DaSilva Host: Darrell Benatar, CEO at UserTesting Connect with UserTes>ng: Twi+er @UserTes>ng facebook.com/UserTes>ngcom Webinar Presentation:
- 2.
- 3. @dasilva_jilljill@digitalkarma.io • Origins ofUX • What is User Experience? • What do UX Designers Do? • Top 3 Reasons Businesses need UX designers • Closing • Q & A #UTwebinar Agenda
- 4.
- 5. @dasilva_jilljill@digitalkarma.io #UTwebinar Origins ofUX http://www.mavenofsavin.com/tide-pods-giveaway/
- 6. @dasilva_jilljill@digitalkarma.io #UTwebinar Origins ofUX Colossus was the first electronic digital programmable computing device, and was used to break German ciphers during World War II. http://en.wikipedia.org/wiki/Computer
- 7. @dasilva_jilljill@digitalkarma.io #UTwebinar Origins ofUX Colossus was the first electronic digital programmable computing device, and was used to break German ciphers during World War II. Smart watches are but one example of the pervasiveness of technology in our lives now. http://en.wikipedia.org/wiki/Computer
- 8. @dasilva_jilljill@digitalkarma.io What is UserExperience? #UTwebinar
- 9. @dasilva_jilljill@digitalkarma.io “User experience encompasses all aspectsof the end- user’s interaction with the company, its services, and its products.” -Donald Norman http://www.nngroup.com/articles/ #UTwebinar
- 10. @dasilva_jilljill@digitalkarma.io What most peoplethink UX is: Field research Face to face interviewing Creation and administering of tests Gathering, organizing, and presenting statistics Documentation of personas and findings Product design Feature writing Requirement writing Graphic arts Interaction design Information Architecture Usability Prototyping Interface layout Interface design Visual design Taxonomy creation Terminology creation Copy writing Presentation and speaking Working tightly with programmers Brainstorm coordination Company culture evangelism Communication to stakeholders #UTwebinar helloerik.com/ux-is-not-ui What is UX?
- 11. @dasilva_jilljill@digitalkarma.io What UX actuallyis: Field research Face to face interviewing Creation and administering of tests Gathering, organizing, and presenting statistics Documentation of personas and findings Product design Feature writing Requirement writing Graphic arts Interaction design Information Architecture Usability Prototyping Interface layout Interface design Visual design Taxonomy creation Terminology creation Copy writing Presentation and speaking Working tightly with programmers Brainstorm coordination Company culture evangelism Communication to stakeholders helloerik.com/ux-is-not-ui #UTwebinar What is UX?
- 12.
- 13. @dasilva_jilljill@digitalkarma.io What Does aUX Designer Do? #UTwebinar
- 14. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 15. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 16. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 17. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 18. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario/User Flows Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 19. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario/User Flows Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 20. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario/User Flows Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 21. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario/User Flows Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 22. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario/User Flows Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 23. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario/User Flows Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 24. @dasilva_jilljill@digitalkarma.io What we do: #UTwebinar UXProcess Understand Business goals Comparative/Competitive Analysis (Strategy) Who is the user? User Interviews (Personas) Discover user needs Storyboarding/Scenario/User Flows Features and Functions Card Sorting Information Architecture (Sitemap) Wireframe Prototype Test Iterate Release Measure Rinse, Lather, Repeat.
- 25.
- 26. @dasilva_jilljill@digitalkarma.io Save time and$$$ #UTwebinar ROI of UX
- 27. @dasilva_jilljill@digitalkarma.io ROI of UX:Save Time and $$$ #UTwebinar • Design for the Actual User http://theoatmeal.com/comics/restaurant_website
- 28. @dasilva_jilljill@digitalkarma.io ROI of UX:Save Time and $$$ #UTwebinar • Test Product Feasibility
- 29. @dasilva_jilljill@digitalkarma.io ROI of UX:Save Time and $$$ #UTwebinar • Test and iterate prior to development to greatly reduce development time and costs. By identifying user needs and identifying challenges, solutions can be found prior to costly development. Dr. Susan Weinshenk https://www.youtube.com/watch?v=O94kYyzqvTc&feature=youtu.be[1] [1]
- 30. @dasilva_jilljill@digitalkarma.io ROI of UX:Save Time and $$$ #UTwebinar • The cost of fixing an error after development is 100 times more than fixing that error before the project is completed. [1] https://www.cs.umd.edu/projects/SoftEng/ESEG/papers/82.78.pdf[1] Barry Boehm & Victor R. Basili
- 31. @dasilva_jilljill@digitalkarma.io ROI of UX:Save Time and $$$ #UTwebinar • The amount of time that developers spend on avoidable re-work is 50%. [1] https://www.cs.umd.edu/projects/SoftEng/ESEG/papers/82.78.pdf[1] Barry Boehm & Victor R. Basili
- 32.
- 33. @dasilva_jilljill@digitalkarma.io ROI of UX:Improve KPI’s #UTwebinar • Conversions http://www.dexmedia.com/
- 34. @dasilva_jilljill@digitalkarma.io ROI of UX:Improve KPI’s #UTwebinar • Registrations https://www.hipmunk.com/
- 35. @dasilva_jilljill@digitalkarma.io ROI of UX:Improve KPI’s #UTwebinar • Paid Actions
- 36. @dasilva_jilljill@digitalkarma.io ROI of UX:Improve KPI’s #UTwebinar • Fewer Abandonments/Lower Bounce Rate http://blog.hubspot.com
- 37. @dasilva_jilljill@digitalkarma.io ROI of UX:Improve KPI’s #UTwebinar • Decrease Calls to Help Desk http://www.ather-telecomsolutions.com/cchosting.html
- 38. @dasilva_jilljill@digitalkarma.io ROI of UX:Improve KPI’s #UTwebinar • Increase Engagement
- 39.
- 40. @dasilva_jilljill@digitalkarma.io ROI of UX:Increase Revenue #UTwebinar • e.g.: “$300 million dollar button” http://www.uie.com/articles/three_hund_million_button[1] [1]
- 41.
- 42. @dasilva_jilljill@digitalkarma.io #UTwebinar • Errors ◦(avg. repair time) x (employee cost) x (# of employees) = cost savings ◦ Example: (2 hrs) x ($30/hour) x (10 employees) = $600/week or $30,000/year* • Cost of Development and Maintenance ◦ (# of changes) x (avg. hrs/change) x (cost of developer) x (4, if late) = cost savings ◦ Example: (20 changes) x (8 hrs each) x ($30/hour) = $4,800 if fixed early or $19,200 if changed late • Productivity ◦ (time saved) x (employee cost) x (# of employees) = cost savings ◦ Example: (1 hr/week) x ($30/hr) x (100 employees) = $3,000/ week or $150,000/year* Dr. Susan Weinshenk http://www.usability.gov/what-and-why/benefits-of-ucd.html Adapted from Dr. Susan Weinshenk’s white paper “Usablity: A Business Case” How to Calculate the Benefits: * year = 50 weeks
- 43. @dasilva_jilljill@digitalkarma.io #UTwebinar Closing “This bookwill be a godsend to the lone UX wolves working in startups everywhere.” --Janice Fraser, cofounder of Luxr.co and former CEO of Adaptive Path Suggested Books: - Leah Buley
- 44. @dasilva_jilljill@digitalkarma.io #UTwebinar Closing [Back Cover] “Onceyou catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies: usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is tricky. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, ideation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too- common constraints of time, budget and culture.” Suggested Books: - Cennydd Bowles and James Box
- 45. @dasilva_jilljill@digitalkarma.io #UTwebinar Closing • Determinewhether people will buy your product before you build it • Listen to your customers throughout the product’s lifecycle • Understand why you should design a test before you design a product • Discern the difference between necessary features and nice-to-haves • Learn how a Minimum Viable Product affects your UX decisions • Use A/B testing in conjunction with good UX practices • Speed up your product development process without sacrificing quality Suggested Books: -Laura Klein
- 46.
- 47.
- 48. Thank you! UserTes>ng Enterprise Accelerated learning + deep insights + your target audience Ques>ons? db@usertes>ng.com