1. Let’s make a statement…… ambivalence can ruin your life an elite is inevitable anger or hate can be a useful motivating force animalism is perfectly healthy any surplus is immoral anything is a legitimate area of investigation artificial desires are despoiling the earth at times inactivity is preferable to mindless functioning at times your unconsciousness is truer than your conscious mind automation is deadly awful punishment awaits really bad people bad intentions can yield good results being alone with yourself is increasingly unpopular being happy is more important than anything else being judgmental is a sign of life being sure of yourself means you're a fool believing in rebirth is the same as admitting defeat boredom makes you do crazy things calm is more conductive to creativity than is anxiety categorizing fear is calming change is valuable when the oppressed become tyrants chasing the new is dangerous to society children are the most cruel of all children are the hope of the future
2. Jenny Holzer Jenny Holzer is famous for her short statements, formally called ‘truisms’. Some are common myths while others are just phrases on random subjects in the form of slogans. Her medium, whether formulated as a t-shirt, as a plaque, or as an LED sign, always is writing, and the public dimension is integral to the delivery of her work. starting in the late 1970s with the posters that Jenny Holzer pasted on buildings in New York City, and up to her recent xenon projections on landscape and architecture, her practice has rivaled ignorance and violence with humor, kindness, and moral courage. http://www. pbs .org/art21/artists/ holzer /index.html# Jenny Holzer – Art 21, PBS :
3. jenny holzer was born 1950 in gallipolis, ohio, usa. she received a BFA in painting and printmaking from ohio university in 1972 and an MFA in painting from the RISD / rhode island school of design in 1975. holzer began to use text in her work while attending ohio university. an abstract painter while at RISD, she shifted to public projects and works that were ‘sublime and impressive’. jenny holzer moved to new york city in 1976 and enrolled in the whitney museum independent study program, there she created the first ‘truisms’, in a first stage as a series of one-liners on posters pasted anonymously around the city. later she did installations with electronic LED displays that are attentive to architecture, monuments and memorials; and since 1996, large-scale xenon projections of text on buildings and landscape. she has realized these xenon projections in florence, rome, venice, rio de janeiro, buenos aires, oslo, paris, bordeaux, berlin, washington, new york city and miami. holzer received the leone d’oro for her american pavilion installation at the 1990 venice biennale, was the recipient of the 2002 kaiserring from the city of goslar, germany, and was awarded the public art network annual award by americans for the arts in 2004. she lives and works in hoosick, new york.
4. JENNY HOLZER’S TRUISM’S dreaming while awake is a frightening contradiction dying and coming back gives you considerable perspective dying should be as easy as falling off a log eating too much is criminal elaboration is a form of pollution emotional responses are as valuable as intellectual responses enjoy yourself because you can't change anything anyway ensure that your life stays in flux even your family can betray you every achievement requires a sacrifice everyone's work is equally important everything that's interesting is new exceptional people deserve special concessions expiring for love is beautiful but stupid expressing anger is necessary extreme behavior has its basis in pathological psychology extreme self-consciousness leads to perversion faithfulness is a social not a biological law fake or real indifference is a powerful personal weapon fathers often use too much force fear is the greatest incapacitator freedom is a luxury not a necessity
5. abstraction is a type of decadence abuse of power comes as no surprise action causes more trouble than thought alienation produces eccentrics or revolutionaries all things are delicately interconnected ambition is just as dangerous as complacency ambivalence can ruin your life an elite is inevitable anger or hate can be a useful motivating force animalism is perfectly healthy any surplus is immoral anything is a legitimate area of investigation artificial desires are despoiling the earth at times inactivity is preferable to mindless functioning at times your unconsciousness is truer than your conscious mind automation is deadly awful punishment awaits really bad people bad intentions can yield good results being alone with yourself is increasingly unpopular being happy is more important than anything else being judgmental is a sign of life being sure of yourself means you're a fool believing in rebirth is the same as admitting defeat boredom makes you do crazy things
6. abstraction is a type of decadence abuse of power comes as no surprise action causes more trouble than thought alienation produces eccentrics or revolutionaries all things are delicately interconnected ambition is just as dangerous as complacency ambivalence can ruin your life an elite is inevitable anger or hate can be a useful motivating force animalism is perfectly healthy any surplus is immoral anything is a legitimate area of investigation artificial desires are despoiling the earth at times inactivity is preferable to mindless functioning at times your unconsciousness is truer than your conscious mind automation is deadly awful punishment awaits really bad people bad intentions can yield good results being alone with yourself is increasingly unpopular being happy is more important than anything else being judgmental is a sign of life being sure of yourself means you're a fool believing in rebirth is the same as admitting defeat boredom makes you do crazy things
11. "I was invited to see what would make sense to put in the middle of an abandoned church in Austria. And Henri Cole’s poem, 'To the 43rd President,' burned into a tree seemed right at the time. I’m reluctant to characterize someone else’s poem, but it seemed something between a prayer and a reproach." - Jenny Holzer Relate
12. "The big installations not only include the creation or choice of the text, but they also have much to do with filling the space and programming the electronics. That programming includes pauses, flashes, phrasing, and more. I reay like the programming aspect. I was a typesetter, and typesetting is not unlike programming. You have to make text correct, complete, and pretty- and fitted. The presentation needs to make sense with the content and then needs to engage people." - Jenny Holzer
13.
14.
15. Barbara Kruger was born in Newark, New Jersey, in 1945. After attending Syracuse University, the School of Visual Arts, and studying art and design with Diane Arbus at Parson’s School of Design in New York, Kruger obtained a design job at Condé Nast Publications. Working for Mademoiselle Magazine, she was quickly promoted to head designer. Later, she worked as a graphic designer, art director, and picture editor in the art departments at House and Garden, Aperture, and other publications. This background in design is evident in the work for which she is now internationally renowned. She layers found photographs from existing sources with pithy and aggressive text that involves the viewer in the struggle for power and control that her captions speak to. In their trademark black letters against a slash of red background, some of her instantly recognizable slogans read “I shop therefore I am,” and “Your body is a battleground." Much of her text questions the viewer about feminism, classicism, consumerism, and individual autonomy and desire, although her black-and-white images are culled from the mainstream magazines that sell the very ideas she is disputing. Barbara Kruger
