SlideShare a Scribd company logo
‹#›
Agenda
• Et par ord om Mjølner og Mig
• It’s the UX, Stupid
• Cases
• Measuring UX & Usability
A FEW WORDS
About Mjølner and I
*FORRESTER RESEARCH. (2008). REPORT: “RICHINTERNETAPPLICATIONS ERRORS TO AVOID
• Senior User Experience Consultant
• User Research Evangelist
Who Am I?
IT’S THE UX
STUPID!
362 companies participated
95% say they are customer focused
80% say they deliver a superior experience
8% of customers agree that the companies
deliver superior experiences
www.bainn.com: ”Closing the delivery gap”
SERVICE ANTICIPATION GAP
User acceptance and adoption are critical -
Projects fail without satisfied users.
UX, Usability, Design, UI…?
70 %of projectsfail due to lack of user acceptance*
*FORRESTER RESEARCH. (2008). REPORT: “RICHINTERNETAPPLICATIONS ERRORS TO AVOID
UX is Good Business!
*Forrester Research. (2013). Customer Experience Index Ranking and Watermark Consulting.
Requirements
phase
Product
launch
Development
phase
Cost of change
No. of possible
design alternatives / changes
Late changes can be costly*
‹#›
EXPERIENCE IS GOOD BUSINESS
The experience of the product
forms the user’s experience of
the brand.
The product has the right look
and feel.
The product supports the
user’s actions and mindset –
it is easy to use.
The product has the
relevant functinonality.
Usable User friendly
Branding Attractive
OGIN
ENERGY
From a quick graphical touch up..
LEGO
GROUP
MEASURING UX
& USABILITY
Brugervenlighed og UX hænger for
os uløseligt sammen. Ingen god UX
uden usability og ingen gode
produkter uden god UX.
*Forrester Research. (2014). Leah Buley.
Brugervenlighed og UX hænger for
os uløseligt sammen. Ingen god UX
uden usability og ingen gode
produkter uden god UX.
..Og god UX er både forventet og
god forretning – også inden for
industrien!
January 21st 2016
Nikolaj Gandrup Borchorst
ngb@mjolner.dk +45 4195 3629
Senior User Experience Consultant, Ph.D.
User Research Evangelist
LinkedIn: https://www.linkedin.com/in/nikolajgandrup
‹#›

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UX i software

  • 2. Agenda • Et par ord om Mjølner og Mig • It’s the UX, Stupid • Cases • Measuring UX & Usability
  • 3. A FEW WORDS About Mjølner and I
  • 4.
  • 5.
  • 6. *FORRESTER RESEARCH. (2008). REPORT: “RICHINTERNETAPPLICATIONS ERRORS TO AVOID
  • 7. • Senior User Experience Consultant • User Research Evangelist Who Am I?
  • 9. 362 companies participated 95% say they are customer focused 80% say they deliver a superior experience 8% of customers agree that the companies deliver superior experiences www.bainn.com: ”Closing the delivery gap” SERVICE ANTICIPATION GAP
  • 10. User acceptance and adoption are critical - Projects fail without satisfied users. UX, Usability, Design, UI…? 70 %of projectsfail due to lack of user acceptance* *FORRESTER RESEARCH. (2008). REPORT: “RICHINTERNETAPPLICATIONS ERRORS TO AVOID
  • 11. UX is Good Business! *Forrester Research. (2013). Customer Experience Index Ranking and Watermark Consulting. Requirements phase Product launch Development phase Cost of change No. of possible design alternatives / changes Late changes can be costly*
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. ‹#› EXPERIENCE IS GOOD BUSINESS The experience of the product forms the user’s experience of the brand. The product has the right look and feel. The product supports the user’s actions and mindset – it is easy to use. The product has the relevant functinonality. Usable User friendly Branding Attractive
  • 20.
  • 21.
  • 23. From a quick graphical touch up..
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 30.
  • 31.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. Brugervenlighed og UX hænger for os uløseligt sammen. Ingen god UX uden usability og ingen gode produkter uden god UX.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 46. Brugervenlighed og UX hænger for os uløseligt sammen. Ingen god UX uden usability og ingen gode produkter uden god UX.
  • 47. ..Og god UX er både forventet og god forretning – også inden for industrien!
  • 48. January 21st 2016 Nikolaj Gandrup Borchorst ngb@mjolner.dk +45 4195 3629 Senior User Experience Consultant, Ph.D. User Research Evangelist LinkedIn: https://www.linkedin.com/in/nikolajgandrup