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Exploring data and energy
expenditure in the home
through radical prototyping
ROLE
Concept / UI / UX / Visual Design / Front End Development
YEAR
2017
A CLEVER°FRANKE EXPERIMENT
Background
INTRODUCTION
At CLEVER°FRANKE, we focus on experimenting
at the intersection of design and development,
challenging ourselves with emerging
technologies, acquiring knowledge, developing
new techniques and nurturing our curiosity.
RESEARCH QUESTION
How can energy consumption and data use
in the home be presented in an engaging
way?
Process
BRAINSTORM SESSION
To better understand the challenge, 

we had a brainstorm session, mapping the
possibilities and discovering interesting
connections with other topics.
CONCEPT PHASE
Taking our insights from the session, we
developed simple ideas to expand on the
concept directions, enabling us to select
the best idea.
TECHNICAL EXPLORATION
Augmented Reality
ARKit
Core ML
Machine Learning
(Object Recognition)
UI & State
Management
React
Native
IOS
Augmented Reality
ARCore
Tensor Flow
Machine Learning
(Object Recognition)
ANDROID
Concept
CONCEPT
Our insights from the process and research
phase led to the concept of an Augmented
Reality prototype, able to recognize devices
and appliances that consume gas, water,
electricity, and use data. The app visualizes
household expenditure through a new,
engaging interface.
KEY CONCEPTS
A compelling interface
readily provides beautifully
visualized insights into
energy and data use of home
devices and appliances.
LAMP
LAMP
TV
TV
HEATER
TV
MACBOOK
METER CABINET
CV - 10 watt
CV - 10 watt
2000watt
TV - 1600 watt
CV - 1600 watt
30 watt
30 watt
HEATER
HEATER
TV 2
LAMP
KEY CONCEPTS
Intelligent layering
traces energy and data
streams of each device
visually and granularly.
GROUP 2
META INFO
HEATER
€1,32 Per uur
230 V - 2000 W 50 Hz
€0,80 Per uur
190 V - 1800 W 50 Hz
NOW
AVG. MONTH
4 % OF HOUSEHOLD
PRODUCT ECOSYSTEM
GAS
flow meter
WATER
flow meter
CLOUD OR SMARTHUB
EXTENDED APP
CONNECT WITH
GAS WATER LIGHT SUPPLIER
CONTRACT
LoRa
LIGHT
Smart plug
DATA
Modem
MINIMUM VIABLE CONCEPT
To ensure the feasibility of the
prototype, we took the decision to
begin with the core features of the
app, to prove the concept and
added value of the solution.
FACTORY SPECS
OBJECT RECOGNITION
BASIC FREE APP
The prototype recognizes devices using machine
learning and visualizes energy and data streams
running through the home. Color specifies the
nature of the source while the weight of the
stream indicates expenditure relative to 

the entire home.
Pointing at a device calls up information on its
energy consumption. A smart sensor allows
detailed, historical data visualizations while
standard devices display manufacturer averages.
Visualizing this information allows users to
understand their expenditure in an immersive,
engaging fashion, enabling them to manage 

their consumption with minimum effort.
DESIGN CHALLENGE
gas
water
data
electricity
The prototype app uses Apple’s ARKit to
superimpose virtual objects on the real world 

in Augmented Reality. Further expansion with
Apple's machine learning library CoreML, 

could enable object recognition.
On Android devices, ARCore could be
implimented for the Augmented Reality
functionality, and Google's machine 

learning platform TensorFlow Mobile 

for object recognition capabilities.
The app uses React Native, which enabled us 

to quickly build and validate the application.
TECH CHALLENGE
Result
MOODBOARD - ELECTRICITY
VISUAL DIRECTION
NORMAL USING THE APP
VISUAL DIRECTION
VISUAL DIRECTION
View demo
DEMO
PROTOTYPE
View prototype
© CLEVERFRANKE B.V. All rights reserved.
All content is confidential unless explicitly specified otherwise.
C°F Utrecht office
Plompetorengracht 4
3512 CC Utrecht
the Netherlands
C°F Chicago office
222 W. Merchandise Mart Plaza
Suite 570, 5th Floor
Chicago, IL 60654
United States of America
Contact information
Email: info@cleverfranke.com
Utrecht: +31 30 785 19 26
Chicago: +1 312 380 0166
www.cleverfranke.com

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ENARGY; A CLEVER°FRANKE Experiment

  • 1. Exploring data and energy expenditure in the home through radical prototyping ROLE Concept / UI / UX / Visual Design / Front End Development YEAR 2017 A CLEVER°FRANKE EXPERIMENT
  • 3. INTRODUCTION At CLEVER°FRANKE, we focus on experimenting at the intersection of design and development, challenging ourselves with emerging technologies, acquiring knowledge, developing new techniques and nurturing our curiosity.
  • 4. RESEARCH QUESTION How can energy consumption and data use in the home be presented in an engaging way?
  • 6. BRAINSTORM SESSION To better understand the challenge, 
 we had a brainstorm session, mapping the possibilities and discovering interesting connections with other topics.
  • 7. CONCEPT PHASE Taking our insights from the session, we developed simple ideas to expand on the concept directions, enabling us to select the best idea.
  • 8. TECHNICAL EXPLORATION Augmented Reality ARKit Core ML Machine Learning (Object Recognition) UI & State Management React Native IOS Augmented Reality ARCore Tensor Flow Machine Learning (Object Recognition) ANDROID
  • 10. CONCEPT Our insights from the process and research phase led to the concept of an Augmented Reality prototype, able to recognize devices and appliances that consume gas, water, electricity, and use data. The app visualizes household expenditure through a new, engaging interface.
  • 11. KEY CONCEPTS A compelling interface readily provides beautifully visualized insights into energy and data use of home devices and appliances. LAMP LAMP TV TV HEATER TV MACBOOK METER CABINET CV - 10 watt CV - 10 watt 2000watt TV - 1600 watt CV - 1600 watt 30 watt 30 watt HEATER HEATER TV 2 LAMP
  • 12. KEY CONCEPTS Intelligent layering traces energy and data streams of each device visually and granularly. GROUP 2 META INFO HEATER €1,32 Per uur 230 V - 2000 W 50 Hz €0,80 Per uur 190 V - 1800 W 50 Hz NOW AVG. MONTH 4 % OF HOUSEHOLD
  • 13. PRODUCT ECOSYSTEM GAS flow meter WATER flow meter CLOUD OR SMARTHUB EXTENDED APP CONNECT WITH GAS WATER LIGHT SUPPLIER CONTRACT LoRa LIGHT Smart plug DATA Modem
  • 14. MINIMUM VIABLE CONCEPT To ensure the feasibility of the prototype, we took the decision to begin with the core features of the app, to prove the concept and added value of the solution. FACTORY SPECS OBJECT RECOGNITION BASIC FREE APP
  • 15. The prototype recognizes devices using machine learning and visualizes energy and data streams running through the home. Color specifies the nature of the source while the weight of the stream indicates expenditure relative to 
 the entire home. Pointing at a device calls up information on its energy consumption. A smart sensor allows detailed, historical data visualizations while standard devices display manufacturer averages. Visualizing this information allows users to understand their expenditure in an immersive, engaging fashion, enabling them to manage 
 their consumption with minimum effort. DESIGN CHALLENGE gas water data electricity
  • 16. The prototype app uses Apple’s ARKit to superimpose virtual objects on the real world 
 in Augmented Reality. Further expansion with Apple's machine learning library CoreML, 
 could enable object recognition. On Android devices, ARCore could be implimented for the Augmented Reality functionality, and Google's machine 
 learning platform TensorFlow Mobile 
 for object recognition capabilities. The app uses React Native, which enabled us 
 to quickly build and validate the application. TECH CHALLENGE
  • 24. © CLEVERFRANKE B.V. All rights reserved. All content is confidential unless explicitly specified otherwise. C°F Utrecht office Plompetorengracht 4 3512 CC Utrecht the Netherlands C°F Chicago office 222 W. Merchandise Mart Plaza Suite 570, 5th Floor Chicago, IL 60654 United States of America Contact information Email: info@cleverfranke.com Utrecht: +31 30 785 19 26 Chicago: +1 312 380 0166 www.cleverfranke.com