Designers are often faced with the tough task of presenting their work to clients, both internal and external. What do you do when the best feedback you get back is from secret stakeholders (like their mom) or is focused on the small details (like the size of the logo) rather than the larger design?
First of all, don't panic. Senior designer Sarah Mills, from Atlantic Media Strategies, has been in this situation before, and will share her personal experience and tips for applying UX thinking to getting meaningful feedback from stakeholders. Learn how to make the most of your client presentations and not get bummed out by comments from your client's mom.
Are you ready to have your video efforts transform your email list into a powerhouse? Video can do a lot of things for your business, but one major boon is kicking your email list into complete overdrive.
If you are ready for ultimate success in video marketing, tune into “Building a Massive Email List With Video” with Wistia’s very own customer champion Jordan Munson and SEMrush’s inbound marketing strategist and webinar host Paul Klebanov.
Together they will bring forth the strategies you need to start transforming yourself into the ultimate video list-building ninja.
In this webinar, you will uncover:
How to fuel your videos with viewers who are hungry for your content.
Wistia's very own insider strategies used to grow its audience by a huge margin in the last two years.
Secret 60 second sales hook formula used to skyrocket your visitors conversion rates.
Strategies you can implement today to put your video on steroids and virtually guarantee that your efforts working overtime for your and your business so you don't have to.
And much more, including how to get your video to nurture your leads completely on autopilot.
User Personas Need More and Better InterviewsJonathan Devine
Often when building personas, UX professionals are prone to skip interviews. Jonathan explains how interviews are an essential part of building strong user personas that actually bring value to the business.
KPI’s, Data, Reporting and Communication. Stop Pandering to Clients, Start Ma...Annabel Hodges
Whether it's your startup 3-man band, a supplier, the day-to-day account manager or the HiPPOs of this industry - communication is always key. In the world of search marketing, we can often get so caught up with the nitty gritty, we forget just how to communicate on a wider level. Great work is undermined because nobody realises how great it really is, business is lost because we didn't realise until it was too late. Here we'll look at how to manage expectations, build on existing relationships, making sure you set the KPIs that make sense, how to report back without losing hours of your life and reporting back on the things that matter. Underutilised yet powerful tools.
Rationale: the importance of good communication in graphic designJames Cotton
In this presentation James Cotton, founder of digital creative agency Onespacemedia examines why clients don’t always understand design decisions and why, as creative professionals, we need to base our decisions on strong rationale.
This presentation was given at Creative Front Futures, an event for students and graduates at J2 in Cambridge. http://www.creativefront.org/projects-and-events/events/futures
Are you ready to have your video efforts transform your email list into a powerhouse? Video can do a lot of things for your business, but one major boon is kicking your email list into complete overdrive.
If you are ready for ultimate success in video marketing, tune into “Building a Massive Email List With Video” with Wistia’s very own customer champion Jordan Munson and SEMrush’s inbound marketing strategist and webinar host Paul Klebanov.
Together they will bring forth the strategies you need to start transforming yourself into the ultimate video list-building ninja.
In this webinar, you will uncover:
How to fuel your videos with viewers who are hungry for your content.
Wistia's very own insider strategies used to grow its audience by a huge margin in the last two years.
Secret 60 second sales hook formula used to skyrocket your visitors conversion rates.
Strategies you can implement today to put your video on steroids and virtually guarantee that your efforts working overtime for your and your business so you don't have to.
And much more, including how to get your video to nurture your leads completely on autopilot.
User Personas Need More and Better InterviewsJonathan Devine
Often when building personas, UX professionals are prone to skip interviews. Jonathan explains how interviews are an essential part of building strong user personas that actually bring value to the business.
KPI’s, Data, Reporting and Communication. Stop Pandering to Clients, Start Ma...Annabel Hodges
Whether it's your startup 3-man band, a supplier, the day-to-day account manager or the HiPPOs of this industry - communication is always key. In the world of search marketing, we can often get so caught up with the nitty gritty, we forget just how to communicate on a wider level. Great work is undermined because nobody realises how great it really is, business is lost because we didn't realise until it was too late. Here we'll look at how to manage expectations, build on existing relationships, making sure you set the KPIs that make sense, how to report back without losing hours of your life and reporting back on the things that matter. Underutilised yet powerful tools.
Rationale: the importance of good communication in graphic designJames Cotton
In this presentation James Cotton, founder of digital creative agency Onespacemedia examines why clients don’t always understand design decisions and why, as creative professionals, we need to base our decisions on strong rationale.
This presentation was given at Creative Front Futures, an event for students and graduates at J2 in Cambridge. http://www.creativefront.org/projects-and-events/events/futures
Fear The Walking Churn: A retention case studySean Porter
A walkthrough of how we reduced churn by 66% in less than 18months at FullContact -- methods, results, and a cheat sheet of apps and techniques for you to try.
Wondering if you should make the switch from PowerPoint to Prezi? Check out these four examples why Prezi helps you better deliver your message - featuring video examples from actual presentations.
1. Organize Your Ideas
2. Build on Your Point
3. Emphasize Graphics
4. Leave an Impression
Want to see more ways Prezi can help you WOW your audience? Check out our Prezi portfolio at www.puffingston.com/portfolio.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
How to Work with Designers (Without Them Hating You)Kapost
With the rise of content marketing, has come a growing need for great visual design. Which means you need great design talent. For the sake of a positive work environment, we've gathered some advice for maintaining solid, productive relationships with designers.
How Agencies Use Their Competitors’ Data to Develop the Perfect Ad Campaignsemrush_webinars
In this presentation, we explore:
*The CPC mistakes virtually all rookie media buyers make.
*How a professional media buyer launches their campaign (from planning to execution)
*How to increase your click through rate, and reduce your cost per click without decreasing your conversion rate.
*And much more! (Including the single most important skill required to fix your unprofitable marketing campaigns and bring them back to life)
Everything You Need to Know for a Better Website in 2014 | Crystal Olig | Oxi...Lessing-Flynn
Learn what makes a website great for 2014 and beyond. See common causes of website failure for corporate and organizational websites. Move ahead with strategies like website redesigns, reskins or revisions, managing stakeholder expectations, and steps to build a successful website RFP and Statement of Work.
7 Tips for Design Teams Collaborating RemotelyFramebench
So you're working with a remote team? Super cool! We're sure you have your ways of collaborating with each other. But you'll have to agree, sometimes it just gets messed up. Here are 7 tips (a 5 minute read) to help you along as you build an amazing team.
You'll also find quick tips and tricks for remote collaboration.
A Brief History of Optimisation and Why You Should Be Doing ItGemma MacNaught
Conversion Rate Optimisation is becoming increasingly important to online marketeers. But why? And where do you start?
Presentation given at the Content Marketing Association's Digital Breakfast conference on 14 May 2014.
The request for a fully interactive mockup of your user interface design is becoming more frequent. It usually means an increased labor within the same scope of work, more time spent and eventually the same amount is charged. Do we really need to become prototypers as well?
Understanding Client Dynamics for UX Designers - Girl Geeks Toronto presentationMorag Johnston
See my presentation to Girl Geeks Toronto at http://youtu.be/ChpwJEd5d9E
The stated goal of nearly every digital project is to deliver an outstanding digital experience. We often then jump from the brief directly to UX design work.
Understanding the client's state of mind going into the project can get you to an even better user experience and business outcome and a higher likelihood of repeat business. You need to find out what their objective is beyond the one that's been shared with you, who's been assigned to this project team, and how much software experience do they have? With the right questions comes potential solutions.
Relate client management techniques to standard product strategy and project planning activities.
Will UX and agile work in a digital agency? NUX Event. May 2012.Code Computerlove
Originally devised to manage software development projects, can agile methodologies be used to manage user experience activities and does that approach work within a digital agency? Code share their experiences of working with Scrum over the last 3 years.
Bridging the Curiosity Gap -- Lessons from the Atlantic - #SPARK15TrackMaven
The social and mobile web can be an organization’s greatest opportunity or its biggest challenge. Your content is only a click or a tap away—but so is the next webpage. Organizations have only a moment to connect in a crowded space.
The Atlantic and its sister brands have identified the anatomy of what works in this competitive environment. Join Lymari Morales, managing director of editorial at Atlantic Media Strategies, for insider lessons, tangible examples and actionable tips that will help your organization to create content that succeeds in increasing awareness, loyalty, and love.
Balancing the holistic approach of the designer with the iterative approach of Agile is a challenge for any team – but even more so in an agency environment, where clients want fixed-price contracts and guaranteed scopes. In this talk I describe some ways I’ve found to reconcile these needs.
Much of the thought around Lean UX focuses on design groups within product organizations (startups and enterprises). What happens when you try to use Lean design methodologies inside of an agency.
This presentation was given at the Lean UX Meetup in San Francisco on May 30, 2012.
The State of Enterprise UX 2016: Panel Discussionuxpin
You'll learn:
- The most pressing challenges faced by enterprise product teams today.
- The emerging themes of enterprise design for 2017 and beyond.
- Effective solutions for overcoming the hurdles of enterprise UX.
You'll learn:
- How to create a consistent design language across product lines
- When and where to allow for exceptions to the design language
- How to create the infrastructure to support coherent design
Walk, Don't Run: Incremental Change in Enterprise UXuxpin
You'll learn:
- A realistic approach to product improvement in large enterprises
- How to create and execute a pilot program for overcoming “product stagnation”
- How to scale the program to a growth team dedicated to improving existing products
Fear The Walking Churn: A retention case studySean Porter
A walkthrough of how we reduced churn by 66% in less than 18months at FullContact -- methods, results, and a cheat sheet of apps and techniques for you to try.
Wondering if you should make the switch from PowerPoint to Prezi? Check out these four examples why Prezi helps you better deliver your message - featuring video examples from actual presentations.
1. Organize Your Ideas
2. Build on Your Point
3. Emphasize Graphics
4. Leave an Impression
Want to see more ways Prezi can help you WOW your audience? Check out our Prezi portfolio at www.puffingston.com/portfolio.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
How to Work with Designers (Without Them Hating You)Kapost
With the rise of content marketing, has come a growing need for great visual design. Which means you need great design talent. For the sake of a positive work environment, we've gathered some advice for maintaining solid, productive relationships with designers.
How Agencies Use Their Competitors’ Data to Develop the Perfect Ad Campaignsemrush_webinars
In this presentation, we explore:
*The CPC mistakes virtually all rookie media buyers make.
*How a professional media buyer launches their campaign (from planning to execution)
*How to increase your click through rate, and reduce your cost per click without decreasing your conversion rate.
*And much more! (Including the single most important skill required to fix your unprofitable marketing campaigns and bring them back to life)
Everything You Need to Know for a Better Website in 2014 | Crystal Olig | Oxi...Lessing-Flynn
Learn what makes a website great for 2014 and beyond. See common causes of website failure for corporate and organizational websites. Move ahead with strategies like website redesigns, reskins or revisions, managing stakeholder expectations, and steps to build a successful website RFP and Statement of Work.
7 Tips for Design Teams Collaborating RemotelyFramebench
So you're working with a remote team? Super cool! We're sure you have your ways of collaborating with each other. But you'll have to agree, sometimes it just gets messed up. Here are 7 tips (a 5 minute read) to help you along as you build an amazing team.
You'll also find quick tips and tricks for remote collaboration.
A Brief History of Optimisation and Why You Should Be Doing ItGemma MacNaught
Conversion Rate Optimisation is becoming increasingly important to online marketeers. But why? And where do you start?
Presentation given at the Content Marketing Association's Digital Breakfast conference on 14 May 2014.
The request for a fully interactive mockup of your user interface design is becoming more frequent. It usually means an increased labor within the same scope of work, more time spent and eventually the same amount is charged. Do we really need to become prototypers as well?
Understanding Client Dynamics for UX Designers - Girl Geeks Toronto presentationMorag Johnston
See my presentation to Girl Geeks Toronto at http://youtu.be/ChpwJEd5d9E
The stated goal of nearly every digital project is to deliver an outstanding digital experience. We often then jump from the brief directly to UX design work.
Understanding the client's state of mind going into the project can get you to an even better user experience and business outcome and a higher likelihood of repeat business. You need to find out what their objective is beyond the one that's been shared with you, who's been assigned to this project team, and how much software experience do they have? With the right questions comes potential solutions.
Relate client management techniques to standard product strategy and project planning activities.
Will UX and agile work in a digital agency? NUX Event. May 2012.Code Computerlove
Originally devised to manage software development projects, can agile methodologies be used to manage user experience activities and does that approach work within a digital agency? Code share their experiences of working with Scrum over the last 3 years.
Bridging the Curiosity Gap -- Lessons from the Atlantic - #SPARK15TrackMaven
The social and mobile web can be an organization’s greatest opportunity or its biggest challenge. Your content is only a click or a tap away—but so is the next webpage. Organizations have only a moment to connect in a crowded space.
The Atlantic and its sister brands have identified the anatomy of what works in this competitive environment. Join Lymari Morales, managing director of editorial at Atlantic Media Strategies, for insider lessons, tangible examples and actionable tips that will help your organization to create content that succeeds in increasing awareness, loyalty, and love.
Balancing the holistic approach of the designer with the iterative approach of Agile is a challenge for any team – but even more so in an agency environment, where clients want fixed-price contracts and guaranteed scopes. In this talk I describe some ways I’ve found to reconcile these needs.
Much of the thought around Lean UX focuses on design groups within product organizations (startups and enterprises). What happens when you try to use Lean design methodologies inside of an agency.
This presentation was given at the Lean UX Meetup in San Francisco on May 30, 2012.
The State of Enterprise UX 2016: Panel Discussionuxpin
You'll learn:
- The most pressing challenges faced by enterprise product teams today.
- The emerging themes of enterprise design for 2017 and beyond.
- Effective solutions for overcoming the hurdles of enterprise UX.
You'll learn:
- How to create a consistent design language across product lines
- When and where to allow for exceptions to the design language
- How to create the infrastructure to support coherent design
Walk, Don't Run: Incremental Change in Enterprise UXuxpin
You'll learn:
- A realistic approach to product improvement in large enterprises
- How to create and execute a pilot program for overcoming “product stagnation”
- How to scale the program to a growth team dedicated to improving existing products
You'll learn:
- How to create a clear UX strategy with teams across silos
- How to resource and plan tactics based on UX strategy
- How to track progress against your mission-based strategy
- How to delegate UX missions to designers
My recent presentation to analysts in public policy, government, economics and related fields about how to give better presentations. An abbreviated set of talking points can be found along with this SlideShare document at www.policy.viz/presentations.
An expanded version of the handout that was circulated with this presentation can be found on my website at www.policyviz.com/references. Please feel free to contact me at jschwabish@gmail.com or on Twitter @jschwabish. Enjoy!
(Please note that the automatically-generated transcript below comes from slides in my presentation that I use as examples; those transcripts do not represent my thoughts or views on the topics shown in those particular slides. If you would like to read my speaker notes from this presentation, please go to www.policy.viz/presentations.)
Seismic Change in Enterprise UX: Blowing Up Your Legacy System to Start From ...uxpin
You'll learn:
- When to rebuild a legacy system vs. work around your current system
- How to prepare and roadmap for a legacy rebuild project
- Step-by-step instructions for successfully rebuilding a legacy system
My presentation for the IA Konferenz 2009 (http://www.iakonferenz.org/) on the difference between UX theories and what happens in practice. Includes the quiz "What deliverable is this?".
UX AT Work: Experience Design Principles for an Agency WorldVCU Brandcenter
Colin Eagan, User Experience Manager at IFC Ironworks, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning on July 17th, 2013 at the VCU Brandcenter in Richmond.
You'll learn:
- How to design better for complex users with team-based personas
- How to differentiate and segment personas
- How to create clear personas from user data
- How to increase accuracy with collaborative persona mapping
The Future of Enterprise UX Design: An Asana & Quickbooks Case Studyuxpin
You'll learn:
- Techniques for designing enterprise UX base on new user expectations.
- How to design a consumer-grade enterprise experience
- Enterprise UX best practices based on case studies from Asana and Intuit
From Feedback to Features - Building the New Jira ExperienceAtlassian
When you have 65,000 customers with different needs, who do you listen to? Creating a feedback culture to hear your users is only the first step – translating that feedback into a concrete roadmap is hard, and shipping something is even harder. Join JIRA product managers Helen Xue and Dave Meyer as we share the story of our quest to simplify JIRA. From quick wins to tough trade-offs, you'll learn the strategies and metrics our team used to turn feedback into action. You'll leave with insider knowledge about how we prioritize on JIRA, what we've learned trying to simplify a massive product, and how your team can avoid our mistakes.
"A scenario is a description of a person’s interaction with a system.
Scenarios help focus design efforts on the user’s requirements, which are distinct from technical or business requirements.
Scenarios may be related to ‘use cases’, which describe interactions at a technical level. Unlike use cases, however, scenarios can be understood by people who do not have any technical background. They are therefore suitable for use during participatory design activities." http://infodesign.com.au/usabilityresources/scenarios/
107 - It's not easy starting new: career transitioning to product, starting ...ProductCamp Boston
ProductCamp Boston is the world's largest and most exciting
crowd-sourced one-day event for product people. It's
organized by and for product managers, product marketers and
entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product
management and product marketing, product discovery,
product development & design, go-to-market, product strategy
and lifecycle management, and product management 101,
startups, and career development.
www.ProductCampBoston.org
The elements of product success for designers and developersNick Myers
All software, whether it's for consumers or workers, needs to meet the ever growing demands people have in today’s world. Greater user expectations and influence are forcing companies to create and deliver better products, but not every organization has a rich heritage in software creation like tech giants Apple and Google. Most companies need to be more customer-focused, become design specialists, and transform their cultures as they shift to become both software makers and innovators.
Myers, head of design services at Cooper, will share the elements of product success that companies need to possess and be market leaders: user insight, design, and organization. Myers will share principles and techniques that successful innovative companies use to truly understand their customers. He’ll also discuss the methods effective designers use to support their customers and create breakthrough ideas and delightful experiences. And he’ll finish by sharing the magic formula organizations need to deliver ground-breaking experiences to market.
This talk was given at UX Day.
Show Me You Know Me - An Intro to UX and CROJeremy Hamman
August 2016 - Adobe IDUG Conference Phoenix
Introducing the value of user experience, conversion rate optimization, and some simple tools and resources to an audience of print designers. Talk focuses on methods for learning more about users, where they are in the conversion funnel, and how to meet them in their moment of need.
Building on the Shoulders of Giants: the Story of Bitbucket PipelinesAtlassian
When the Atlassian Dev Tools team looked to innovate on continuous integration and delivery, we explored many ways to bring the build and deployment pipeline closer to developers and Bitbucket. This led us to think outside the existing product boundaries of Bamboo and build on top of the Bitbucket Connect platform.
James Bryant, a senior designer on the Software Team, will take you through how his team decided to build on top of a platform instead of building out new products. It involves defining a vision, guiding a team with an experience, and testing with customers early and often to build the new Bitbucket Pipelines feature.
You’ll come away from this session with a framework for adopting an experience-driven strategy, and tips to help give your agile teams a vision to build on top of a platform.
Products covered:
Bitbucket, Bamboo
UX South West - Engaging clients meaningfully in the process of digital designAlan Colville
Great digital experience happen when we engage clients, not just users, meaningfully in the process of digital design.
This workshop describes techniques, which not only demonstrate the value of UX, but build better client / designer relationships.
A presentation on writing software requirements that does not prescribe to any established methodology but instead is based on the idea of knowing your audience and common sense.
Get hands-on advice for rapid Agile prototyping in a product team.
You'll learn:
- How to determine the right depth and breadth for MVP prototypes.
- How to prioritize use cases for prototyping.
- How to elicit the right stakeholder and user feedback.
- How to correctly annotate prototypes for dev and QA.
Findings from redesigning, prototyping, testing and interviewing users of our Engagement Analytic Software Dashboard. What we learned and how we can move forward.
A one day workshop to practice bringing user or customer insights--ones we glean through observing our own experience--all the way through the design process. Includes notes from a conversation about barriers to implementing this approach in a variety of workplaces.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
3. Feedback What has and hasn’t worked for you?
What wasn’t covered that you had
expected to be?
What metrics can we use to quantify
success?
What’s the craziest feedback you’ve
ever gotten?
5. Notusefulfeedback
• My mom doesn't like
the font
• I don’t love it
• Play with it, I’ll know it
when I see it
• Why is this wireframe
so gray
• Make that button blue
= Taskfailure
• High bounce rate
• No email sign-ups
• High cart abandonment
• Low social sharing
• High site search usage
12. Clientstateofmind,
goalsandmotivations
“Welcome to the world of internal
dysfunction. Bob is your client and Bob
is in a power struggle with Mary, but
you need to get information from Mary
to do the job, but Bob doesn’t want you
to talk to Mary because he’s afraid he’ll
look weak, or he doesn’t want Mary to
know what’s going on. There’s no way
this ends well.”
— Mike Monteiro, Design is a Job
PERSONAS
15. “We’re using progressive
disclosure to maximize
influencer engagement against
KPIs, through a core set of
CTAs defined in the MVP. We
feel that the atomic approach
to your dynamic v. evergreen
content will allow us to double
down strategically on the
audience centric rivers that
will drive user pathing through
side door traffic. Do we need to
talk with HQ about this or go
useaconsistent
vocabulary
butavoidjargon
CONTENT STRATEGY
17. “Thanks for your initial comments. I had
some specific questions that I wanted
feedback on.”
“That’sgreathigh-levelfeedback,butcanwego
throughthedesignpointbypointsoIcanget
yourinputoneachofthedecisionswemade?”
“Ok. Now pretend you’re a user of the
system and walk me through how you would
accomplish the most important tasks.”
— Dan M. Brown, Designing Together
CONTENT STRATEGY
28. testandpracticethe
presentation
“Like building muscle memory,
repetition is important here.
Problem solving skills are
cumulatively learned. We want to
keep practicing. As we critique each
other’s techniques, saying what we
like about them, we can incorporate
them into our own and get better
with practice.”
— Jared M. Spool, Developing a UX
Practice of Practicing
TESTING AND FEEDBACK
29. thequestionsyouask
Asking “Do you like it?”
…The client didn’t hire you to make
something they liked, and something they
like may not be the thing that leads to their
success. So do not conflate the two…And
nowhere is this message more undermined
than using language that leads them down a
subjective path.
—Mike Monteiro, 13 Ways Designers Screw
Up Client Presentations
TESTING AND FEEDBACK
33. What has and hasn’t worked for you?
What wasn’t covered that you had
expected to be?
What metrics can we use to quantify success?
What’s the craziest feedback
you’ve ever gotten?
THANKS!
starsoup7@gmail.com
@starsoup7