The request for a fully interactive mockup of your user interface design is becoming more frequent. It usually means an increased labor within the same scope of work, more time spent and eventually the same amount is charged. Do we really need to become prototypers as well?

1. My client wants a prototype
Do we really need to become prototypers?
2013

2. Aren’t we already overloaded?
UX Designer Scope of Work
02

3. UX Designer Scope of Work
03

4. UX Designer Scope of Work
04

5. UX job posts 2013
05
Demand for prototyping skills among UX job posts
17% 28% 18% 7% 11% 39%
(Early 2012)
2% 4% - 1% 0% 8%

6. 3 Alternatives…
06
1. Ignore
Agree with the client that prototyping is outside the scope of work
2. Invite a friend
Work with someone who will prototype for you
3. Take the challenge
Start prototyping

7. Ignore
07
(Is not an option)

8. Many reasons to ignore
08
“Too often you can get bogged down
making a prototype look
exactly like the real thing
that you lose sight of the design process.”

9. Many reasons to ignore
09
“Prototype is causing reviewers
to focus on details and less on functions
& concepts”
“We think in generalities, but we live in details”
Alfred North Whitehead

10. Ignore is not an option
We use the prototype to better explore the problem
and uncover previously hidden constraints
Prototypes can help you sell a decision that is
fundamentally different from the client’s current
solution or vision
Prototype saves time. Yes, saves time
10

11. A Quick Example in Axure
11

12. Invite a friend
12

13. Invite a friend
13
Prototyper ??!!
Is it a new profession?

14. Invite a friend
14
A web based startup needs to hire
at least 5 more professionals
in order to reach the same goals
used to be enough 6 years ago

15. SEO specialist
15
2006

16. Page Rank…
16

17. Online Marketer
17
2006

18. Content Writer (jobs)
18
2008

19. Online Community Manager
19
2009

20. UX Designer
20
2011

21. “GUI Design” VS. “UX Design”
21

22. Web product manager
22
2007

23. A new profession?
23
UI prototyper

24. 24
Architect
Builder
Plumber
Painter
Carpenter
Bricklayer
Electrician
Locksmith
Interior designer
Why not…

25. 25
But until the profession is established…
A client less acquainted with web services
tends to take a “turn key solution” approach
(and personally ask YOU to deliver it all)

26. Take the challenge
26
And start prototyping

27. Prototyping Learning Curve
27
0
20
40
60
80
100
120 Hours
Based on Axure RP 6.5 statistics
± 50h
‘Perfection’
± 100h

28. Take the challenge
28
How much time prototyping adds
to your existing project workload?

29. One Designated Area (1DA)
29
0.5 Hour
Sketch
Prototype

30. 2 Designated Area (2DA)
30
1 Hour
Sketch
Prototype

31. 5 Designated Area (5DA)
31
6 Hours
Sketch
Prototype

32. Move step by step
32
Simulate only
these concepts
that may wrongly
understood
Simulate
basic transitions by
creating alternate
layouts
in separate pages
Start delivering
static concepts
using a
prototyping tool

33. Yet, another reason…
33
Real crafts are evolved
side by side with a
unique professional tool

34. UX = Craft
34
“A profession that requires some particular
kind of skilled work.
It is lying somewhere between
an art (which relies on talent and technique)
and a science (which relies on knowledge)”
Wikipedia
Craft

35. What is a professional tool?
35
You cannot justify its cost for a single use
It demands a learning curve
Has a community around it
Forms a profession barrier of entry
Creates a long term dependency between
customer and craftsman
Immediately associated with a profession
Helps deliver a tangible value

36. 4 Things to take
Prototyping is becoming a mandatory
request from UX designers
Prototyping must be part of our core process.
It helps us improve our design quality
We are witnessing the emerge of a new
profession – a prototyper
It is time to gear up with our own
UX professional tool …

37. Thank You!
amit@UX-Designer.com