The document outlines the role and significance of design, particularly in user experience (UX) and industrial design, highlighting its impact on innovation and business success. It details the educational initiatives at Politecnico di Milano and the evolving nature of design towards digital, interaction, and service design. Additionally, it discusses the growing integration and hybridization of design disciplines and the future trends in UX.

2. Associate Professor of the Politecnico di Milano _ Design
School Secretary of the Bachelor Degree on Product
Design and the Master Degree on Product Design for
Innovation at the Politecnico di Milano - Design School
My research activities deal with design innovation tools
and methodologies, user experience, service design,
design policies, making and fabbing, including different
research on innovation and technological transfer of
design at national and international levels.
Founder and the coordinator of the UX Design higher
education course at the Consorzio POLI.design
(www.polidesign.net/uxd).
Coordinator of DesignHUB ( www.designhub.it)
Professore Associato
Dipartimento di Design
Politecnico di Milano

6. DESIGN (e UX)
Cosa (?)

8. ICSID 2016
“Industrial Design is a strategic problem-solving process that drives innovation, builds
business success, and leads to a better quality of life through innovative products,
systems, services, and experiences. Industrial Design bridges the gap between what is
and what’s possible.
It is a trans-disciplinary profession that harnesses creativity to resolve problems and
co-create solutions with the intent of making a product, system, service, experience or
a business, better. At its heart, Industrial Design provides a more optimistic way of
looking at the future by reframing problems as opportunities. It links innovation,
technology, research, business, and customers to provide new value and competitive
advantage across economic, social, and environmental spheres.”

9. https://designintechreport.wordpress.com/ _ John Maeda

10. DA DOVE VIENE?
[UX]
Lo user-centered design
PROGETTARE PARTENDO
DALL’OSSERVAZIONE DELLA
GENTE NON E’ NIENTE DI
NUOVO
1937 CHICAGO - New Bauhaus_Moholy-Nagy

11. (Leah Buley, The User Experience Team of One A Research and Design Survival Guide, Rosenfeld, 2013)
Essere importante
Essere interessante
Significare

12. Evoluzione continua - Cambia la tecnologia - Cambia l’interfaccia - Cambia l’interazione - Resta il progetto

18. CON COSA HA A
CHE FARE?
[UX]

19. DESIGN (e la UX)
Perchè (?)

20. MATTERS
Essere importante
Essere interessante
[UX]

21. PERCHE’ E’
IMPORTANTE ?
[UX]
IL TERMINE INTERACTION
DESIGN INDICA QUELLA FASE
PROGETTUALE CHE SI OCCUPA
DI DISEGNARE LA USER
EXPERIENCE: È L’ARTE DI
FACILITARE LE INTERAZIONI
FRA ESSERI UMANI
ATTRAVERSO PRODOTTI E
SERVIZI, E FRA GLI ESSERI
UMANI ED I PRODOTTI/SERVIZI
STESSI.
(B. MOGGRIDGE, IDEO 1990)

22. PERCHE’ E’
INTERESSANTE ?
[UX]
_ AUMENTA IL PUBBLICO DI
UTENTI (ACQUISITION)
_ FACILITA LE CONVERSIONI
DEGLI UTENTI (ACTIVATION)
_ FAVORISCE IL RITORNO DEGLI
UTENTI (RETENTION)
_ CAPITALIZZA I PROFITTI DEL
SERVIZIO (REVENUE)
_ INCENTIVA LA CONDIVISIONE
DEL SERVIZIO (REFERRAL)
(DAVE MCCLURE, AARRR METRICS)

23. UX Fundamentals: The Concepts, Process and Proving the Value | by Lana Miller, Usabilla 5
UX Design

24. UX Design / Data & CRO
https://blog.marvelapp.com/product-designers-guide-growth/?utm_source=weekly-newsletter
&utm_medium=email&utm_campaign=marvel-newsletter-2017-12-12&utm_term=
But “grow the business” does not equal “grow the business
at the expense of the user.”
In fact, Growth and User Experience can, and should, go
hand in hand.
How does that work? Well, it helps that engagement is one
of the key metrics of Growth, and good user experience is
almost synonymous with high engagement.
If a product is easy to use and actually helpful, users will
use it. If users begin to use the product regularly, they will
also stay. And then, if they find real value in it, maybe they
will pay as well!

25. DESIGN (e la UX)
Come (?)

26. http://www.dmi.org/?page=DesignDrivesValue
Trend 1: UX Design Dominating
Growth of the Design
Profession
Trend 2: Significant Investments
in Design Transform Business as
Usual
Trend 3: New Design Exemplars
on the Horizon
CORPORATE DESIGN TRENDS TO WATCH

27. https://medium.muz.li/ux-design-will-never-be-a-solo-job-6a1a5c53b903
Team work

28. DESIGN (e la UX)
Chi (?)

29. Formazione - 22 profili diversi su 82 Iscritti al Corso in UX Design POLI.design

30. Professione - su 82 Iscritti al Corso in UX Design POLI.design

31. Rapporto tra Dipendenti e Free Lance - su 82 Iscritti al Corso in UX Design POLI.design

32. Profili e occupazione degli iscritti al Corso di UX Design Polidesign

33. Profili e tipo di occupazione degli iscritti al Corso di UX Design Polidesign

34. Occupazione e tipo di occupazione degli iscritti al Corso di UX Design Polidesign

35. Edizioni e tipo di occupazione degli iscritti al Corso di UX Design Polidesign

36. DOVE STA
ANDANDO?
[UX]
_ DAL PRODUCT DESIGN
_ AL DIGITAL/INTERACTION
DESIGN
_ AL SERVICE DESIGN
_ ...

37. DESIGN & BUSINESS

38. http://www.dmi.org/?page=2015DVIandOTW
IL VALORE DEL DESIGN _ DMI 2016

39. https://designintechreport.wordpress.com/ _ John Maeda

41. www.circulardesignguide.com _ Ellen MacArthur Foundation and IDEO

42. www.circulardesignguide.com _ Ellen MacArthur Foundation and IDEO
DESIGN THINKING > CIRCULAR DESIGN

43. MATERIAL DESIGN _ Design Is Never Done

44. https://uxdesign.cc/the-future-of-design-principles-c1f045b7aa26

45. Paradosso di Polany - “Sappiamo più cose di quelle che riusciamo a spiegare”
ROBOTS THAT TEACH - LEARNING ROBOTS

46. Le nuove frontiere dell’interazione - BOT e Interfacce vocali - Interazione senza interfaccia

47. QUALE FUTURO PER LA UX ?

49. ESISTE ANCORA UNA DIFFERENZA
TRA DESIGN & UXDESIGN?

51. ALCUNE TENDENZE
IN ATTO
Oltre la UX come la conosciamo oggi
si va verso:
_ Specializzazione
_ Integrazione/Ibridazione tra Digital
& Physical
NUOVI DOMINI
NUOVE COMPETENZA
NUOVE OPPORTUNITA’
[UX]

52. http://www.futureof.design/

53. [ GRAZIE ]
venanzio.arquilla@polimi.it
polidesign.net/uxd