UX and best practices for mobile apps
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The following slides have been presented at the Google Campus as part of the Secret Sauce Conference "How to hack your business to success", and they offer a brief overview of User Experience, and how to achieve the best mobile experience with minimum resource. http://www.secretsauceconference.com/#speakers
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UX and best practices for mobile apps
- 1. UX Design and best practices for native mobile apps Robert Surpateanu
- 2. Hi, I’m Robert I’m a Product Designer (UX & UI)
- 3. I’m a former UX Lead for and . Currently offering consultancy to . and focusing on as a cofounder
- 5. Image source: The illustrated London news Oct 21st 1950 User Experience is as old as the first tool ever made
- 6. Digital products are nothing more, but tools of the internet era that ultimately make our life easier
- 7. User Experience Design brings continuous improvement on usability, accessibility, and pleasure in the interaction between the user and the product.
- 8. How does UX evolve?
- 9. We learn from the past…
- 10. …to improve the present…
- 11. …and innovate for the future.
- 12. Learn from the past, to improve the present And innovate for the future.
- 13. Communication
- 14. We notice that Digital User Experience evolves in parallel with technology, data storage, and network.
- 16. How to achieve the best native experience with minimum resource
- 18. Design stands for function, logic, sense, coherence, guidance, and SOLUTION.
- 19. Custom designs take longer to implement.
- 20. Custom designs are not as intuitive or familiar as platform designs.
- 21. Platform designs have been thoroughly tested and already proven by millions of users.
- 22. Platform companies spend huge amounts of money to define their UX patterns.
- 24. Windows app now iOS app before iOS app now DO DON’T DO Android app now DO
- 25. “A consistent app implements familiar standards by using system-provided interface elements, well-known icons, standard text styles, and uniform terminology. The app incorporates features and behaviors in ways people expect.”
- 26. How to embrace the platform
- 27. #iOS Human interface guidelines
- 29. If I embrace the platform, How will my brand stand out?
- 30. Don’t worry, your brand is safe!
Editor's Notes
- I’m a former UX lead @JustEat, with an agency background where my experience spread across various companies such as: Microsoft, Yahoo, Bank of America and other
- Why: “User Experience” was born with the invention of the flint tool, a tool that evolved and has been crafted over 2 and a half million years continuously. Our ancestors did not wait to build the axe, they began with the flint tool.
- How
- What
- And to get into more detail,