The document discusses modern web and mobile UI/UX design trends, emphasizing techniques like responsive design, flat design, and the use of tools like Sass and Bootstrap for effective development. It compares older design methodologies with contemporary practices, highlighting benefits such as improved user experience and increased visibility. RapidValue Solutions, a mobility solutions provider, is also introduced, detailing their expertise and project experience.

1. 2014 Android & iOS Design Trend

2. Discussion, Brainstorming
Flowchart
Gray Scale Wire Framing
Wireframe Prototype
Main Template Skinning
Prototype Link
Usability Test
UI Testing
Under the hood: UI/UX Design

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•Micro UX
•Multiplatform dependent design
•Showcasing large images in website
•SVG icons and animations
•Representation of data through infographics
•Video content background
•Parallax Scrolling
•Single Page Design
•Responsive Web Design
•Flat Web Design
•Minimalistic Navigation
•Mobile First Design Method

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Sass stands for syntactically awesome style sheets, and it's a language that adds functionality to CSS. Sass is the most mature, stable, and powerful professional grade CSS extension language. Sass is completely compatible with all versions of CSS.
Bootstrap is the most popular HTML, CSS, and JS framework for developing responsive, mobile first projects on the web. Bootstrap easily and efficiently scales your websites and applications with a single code base, from phones to tablets to desktops with CSS media queries.
Yeomen workflow is a robust and opinionated client-side stack, comprising tools and frameworks
that can help developers quickly build beautiful web applications.
Modular architecture that can scale out of the box, success and lessons learned from several open-source communities.
Compass helps Sass authors write smarter style sheets and empowers a community of designers and developers to create and share powerful frameworks.
Compass is a Sass framework, designed to make the work of styling the web smooth and efficient. Compass is a collection of helpful tools and battle-tested best practices for Sass.
Latest Technologies in Web Designing

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•Provide good user experience to users
•Compactible with all device and browsers
•Enhance user online and offline browsing experience
•Increase visibility in search engines
•Increase reach to tablet and mobile audience
•Increment in the sales and conversion rates
•Save time and cost in mobile development
•Increase the number of site visits
•SVG animation are scalable
•Speed and scalability
•Infographics remain the best way of representing data
Benefits of using Latest Trends in Web Designing

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Old Adaptive Design
New responsive Design
Skeuomorphic designs
Flat designs
Endless pages and massive content
Single page design
Adaptive web design
Responsive web design
Predefined screen size
Flexible and fluid UI grids
Lack of usability
Enhanced usability
Huge page loading time
Fast load times
Comparison between Old and New Trends in Web Designing

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•Flatter UI elements
•Deep Layered Interface design
•More Images and less content
•Focus given to active area
•Simple and Minimal design pattern
•Behavior-learning responses
•Carefully choreographed motion design
•Visual or haptic feedback for UI elements
•Maximize internal consistency within an application
•Video background for applications
•Typography plays a big role in content
•Introduction of material design

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•Minimizing complexity in design for better user experience
•Subtle animations to aid the user's mental model for interface transformations
•Flexible interface for convenient use of applications
•Interactive feedback engage users more into the applications
•Consistency throughout the application
•Simple elements for user rapid accessibility
•Focus more on content and usability
Benefits of using Latest Trends in Android in Interface Design

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•Holo design
•Flat design
•Much more skeuormorphic designs
•Minimalism, simplicity and speed are the major factors
•Less interaction between user and system
•Animated interactive design for better usability
•Data driven design
•User centered design, giving more focus to features
Older Version
Kitkat
Comparison between Older version Android and Android Kitkat

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•Flat UI design
•Fluid motion
•Aesthetic integrity
•User centered design strategy
•Embrace simplicity
•Parallax scrolling effect
•Perceptible feedback to users input
•Consistency throughout the application
•improves the usability
•Content is conveyed through great typography
•Blurred background

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•Mature efficiency
•Good interface invites users to action
•Improved user experience
•Focus and clarity on the content
•Continuous flow in the user applications
•Minimalistic design enhance the performance
•Visual clarity and communication
•Parallax effect brings in different viewing experience to the users
Benefits of using Latest Trends iOS UI Design

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iOS 6 iOS 7
•Followed skeuomorphic 3D designs
•Following flat 2D designs
•Cognitive load was bit more when compared to iOS 7
•Less cognitive load
•More textured backgrounds and realistic icons
•Minimalism
•Small typeface
•Large typeface for better readabilty
iOS 7
iOS 6
Comparison between iOS 6 and iOS 7

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Good Design Tools & Expertise
Adobe Photoshop Adobe Illustrator Adobe Dreamweaver inVision Proto.io MockFlow CMS (Wordpress, Joomla) xhtml, html5 javascript jQuery css3. less sass Bootstrap Compass Eclipse XCode Android XML iOS XIB/ Storyboard

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About RapidValue
RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a team of 250+ experts in mobility consulting and application development, along with experience delivering over 400 mobility projects, we offer a range of mobility services across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.
www.rapidvaluesolutions.com
www.rapidvaluesolutions.com/blog
+1 877.690.4844
contactus@rapidvaluesolutions.com
This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be used, circulated, quoted, or reproduced for distribution outside RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful.
Disclaimer:
Presented by: Melvin Thambi Lead Architect – UX/UI