Operational excellence and improved expense management will be a focus in 2011. Bonus structures will be tied to position-specific accountabilities, and there will be changes to property management structures. A new employee training system will be introduced, along with maintenance boot camps and improved technical services communication. Resident screening and collections reporting will be enhanced through new vendors and audits. Mobile initiatives like texting, mobile websites and payment will expand customer access to information.
79. Texting For Information Texting Allows Customers to Retrieve Information Faster. Information is Pushed to the Customer Without Our Involvement Frees Up Our Employees While Reaching More Customers
80. Mobile Website What’s in it for us?? Allows Our Customers to Gain Access to Information Anytime and Anywhere They Have Wireless Coverage.
81. A six fold increase in the volume of mobile payment transactions is on the way in the next four years. We will be ready.
82. Mobile Website Paying Rent…. The Old Way: Paying Rent through the Mail. The Standard: Paying Rent online or through automatic bill pay. Paying Rent The Hip Way….. Mobile Rent Pay By Venterra
83. SEO Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
85. SEM Search engine marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.
120. Food for Thought… What if the Marketing Page had Apps?? PONDER THAT.
121. Social Media Social media is user-generated content on the internet. It’s created with free or inexpensive technology, is easy to update, and can reach millions. It can be mere words, but also user-generated videos, photos, and audio. User-generated content…… does away with controls and costs associated with traditional marketing .
125. We Will Focus On Generating Resident “Likes” in 2011.
126. If You Have To Ask What A “Like” Is….. Where Were You in 2010???
127. “We need to have an online presence where our customers and residents are. If we don’t, we risk being left behind by our customers and our competitors.” -Stephanie Gonzalez