The document discusses strategies for utilizing partnerships and earned media to communicate pool safety messaging. It provides tips for revising PSAs, generating local media attention through pitching stories and organizing events, and enlisting help from community partnerships to promote pool safety events. The goal is to educate the public and remain true to the Pool Safely brand.
This first half of the slides cover a proven approach to event management. The second half of the slides look at supporting a creative approach to event management. The deck supports new ideas to make every event more dynamic and memorable.
Case Study: Sharon McLaughlin (McLaughlin Gibson Communications) and Colin Wa...interactivescotland
Socially Adept or Socially Inept?
How to Do, Use and Learn from Social Media for business
Part 6: Sharon (McLaughlin Gibson Comms) and Colin Walker (Everyone).
A Social Media Week Glasgow event by Interactive Scotland (www.interactivescotland.com) and Creative Clyde (www.creativeclyde.com)
This first half of the slides cover a proven approach to event management. The second half of the slides look at supporting a creative approach to event management. The deck supports new ideas to make every event more dynamic and memorable.
Case Study: Sharon McLaughlin (McLaughlin Gibson Communications) and Colin Wa...interactivescotland
Socially Adept or Socially Inept?
How to Do, Use and Learn from Social Media for business
Part 6: Sharon (McLaughlin Gibson Comms) and Colin Walker (Everyone).
A Social Media Week Glasgow event by Interactive Scotland (www.interactivescotland.com) and Creative Clyde (www.creativeclyde.com)
BioMEMS: Microsystems for Healthcare Applications 2016 Report by Yole Develop...Yole Developpement
With the barrier between consumer and healthcare blurring, an increasing number of healthcare applications are using MEMS components, resulting in impressive market growth!
MAJOR TRENDS WILL PROPEL THE BIOMEMS MARKET FOR THE NEXT FIVE YEARS
Faced with an aging “baby boomer” population, healthcare is more important than ever. In-vitro diagnostics, pharmaceutical research, patient monitoring, drug delivery, and implantable devices: all of these fields are growing and system integrators need new innovative technologies to rapidly improve performance, cost and size. Enter bioMEMS: micro components such as accelerometers, pressure sensors, flow sensors, and micropumps bring improved sensing and actuating functions for all of these healthcare fields. The applications are many and the market is quite segmented. Yole Développement’s BioMEMS report provides an overview of the diverse bioMEMS components and applications, along with who is using/ providing which component for which application. As a consequence of this “applications array”, the technical requirements are extremely diverse amongst similar component families.
BioMEMS have been used for years. Some are linked to solid, mature, slow-growing industries, while others are part of booming applications that are adding new fuel to the bioMEMS market – a market that will triple from $2.7B in 2015 to $7.6B in 2021! In Yole’s BioMEMS report, this dynamic growth is forecast in dollars and in units per component, taking into account the influence of all bioMEMS applications. For example, the report highlights the transition from reusable sensors to disposable ones in certain applications, thus driving huge growth in market volume.
New technologies and new features and functionalities will make automotive lighting a $27.7 billion market by 2021 (and an exciting one at that)!
AUTOMOTIVE LIGHTING IS GROWING FAST ($27.7B IN 2021) BY INCREASING ITS DESIGN USES AND PROVIDING NEW FUNCTIONALITIES
With the recent integration of LED technology, lighting has evolved from a basic, functional feature to a distinctive feature with high-value potential in automotive. Indeed, LED technology has given manufacturers the opportunity for strong differentiation via lighting design and additional functionalities. This is particularly true for exterior lighting, but it is also spreading to interior lighting. These changes are heavily impacting the supply chain, with new suppliers and a new value chain emerging.
In 2015, the automotive lighting market totaled nearly $22.4B, up 5.4% from 2014. This growth was driven by increased lighting system content per vehicle and a more favorable product mix driven by strong adoption of LED-based front lighting systems. Indeed, headlamp and Day Running Light (DRL) systems represented 43% and 28% of total 2015 revenue, respectively. Other lighting systems (i.e. Rear Combination Light/Center High-Mounted Signal Light, interior light, and side turn-signal light) comprised the remaining 29% of 2015 revenue. The automotive lighting market will continue growing, reaching a market size of almost $27.7B by 2021 - +23.7% compared to 2015, and driven by different growth areas:
Short-term: increased LED technology penetration rate into different automotive lighting applications/systems, and increased lighting content per vehicle.
Middle/long-term: potential integration of new lighting technologies like OLED and laser, development of Advanced Front Lighting Systems (AFLS) and other security functions, and incredible developments employing lighting as a new design feature.
This report presents all automotive lighting applications and the associated market revenue for the period 2013 - 2021, with details concerning drivers and challenges, integration status of different lighting technologies and systems, recent trends, and market size per application.
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Have you tried to get your issue into the news, with limited success? Are you struggling to keep up with the changing media landscape? If your work sometimes requires dealing with the media, but your staff lacks media skills training or experience pitching the media, this training presentation is for you.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
BioMEMS: Microsystems for Healthcare Applications 2016 Report by Yole Develop...Yole Developpement
With the barrier between consumer and healthcare blurring, an increasing number of healthcare applications are using MEMS components, resulting in impressive market growth!
MAJOR TRENDS WILL PROPEL THE BIOMEMS MARKET FOR THE NEXT FIVE YEARS
Faced with an aging “baby boomer” population, healthcare is more important than ever. In-vitro diagnostics, pharmaceutical research, patient monitoring, drug delivery, and implantable devices: all of these fields are growing and system integrators need new innovative technologies to rapidly improve performance, cost and size. Enter bioMEMS: micro components such as accelerometers, pressure sensors, flow sensors, and micropumps bring improved sensing and actuating functions for all of these healthcare fields. The applications are many and the market is quite segmented. Yole Développement’s BioMEMS report provides an overview of the diverse bioMEMS components and applications, along with who is using/ providing which component for which application. As a consequence of this “applications array”, the technical requirements are extremely diverse amongst similar component families.
BioMEMS have been used for years. Some are linked to solid, mature, slow-growing industries, while others are part of booming applications that are adding new fuel to the bioMEMS market – a market that will triple from $2.7B in 2015 to $7.6B in 2021! In Yole’s BioMEMS report, this dynamic growth is forecast in dollars and in units per component, taking into account the influence of all bioMEMS applications. For example, the report highlights the transition from reusable sensors to disposable ones in certain applications, thus driving huge growth in market volume.
New technologies and new features and functionalities will make automotive lighting a $27.7 billion market by 2021 (and an exciting one at that)!
AUTOMOTIVE LIGHTING IS GROWING FAST ($27.7B IN 2021) BY INCREASING ITS DESIGN USES AND PROVIDING NEW FUNCTIONALITIES
With the recent integration of LED technology, lighting has evolved from a basic, functional feature to a distinctive feature with high-value potential in automotive. Indeed, LED technology has given manufacturers the opportunity for strong differentiation via lighting design and additional functionalities. This is particularly true for exterior lighting, but it is also spreading to interior lighting. These changes are heavily impacting the supply chain, with new suppliers and a new value chain emerging.
In 2015, the automotive lighting market totaled nearly $22.4B, up 5.4% from 2014. This growth was driven by increased lighting system content per vehicle and a more favorable product mix driven by strong adoption of LED-based front lighting systems. Indeed, headlamp and Day Running Light (DRL) systems represented 43% and 28% of total 2015 revenue, respectively. Other lighting systems (i.e. Rear Combination Light/Center High-Mounted Signal Light, interior light, and side turn-signal light) comprised the remaining 29% of 2015 revenue. The automotive lighting market will continue growing, reaching a market size of almost $27.7B by 2021 - +23.7% compared to 2015, and driven by different growth areas:
Short-term: increased LED technology penetration rate into different automotive lighting applications/systems, and increased lighting content per vehicle.
Middle/long-term: potential integration of new lighting technologies like OLED and laser, development of Advanced Front Lighting Systems (AFLS) and other security functions, and incredible developments employing lighting as a new design feature.
This report presents all automotive lighting applications and the associated market revenue for the period 2013 - 2021, with details concerning drivers and challenges, integration status of different lighting technologies and systems, recent trends, and market size per application.
In this update of his past presentations on Mobile Eating the World -- delivered most recently at The Guardian's Changing Media Summit -- a16z’s Benedict Evans takes us through how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools.
In fact, mobile -- which encompasses everything from drones to cars -- is everything.
Have you tried to get your issue into the news, with limited success? Are you struggling to keep up with the changing media landscape? If your work sometimes requires dealing with the media, but your staff lacks media skills training or experience pitching the media, this training presentation is for you.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
Presentation given at an annual conference that demystifies the media. You do not have to be a large brand to employ a media strategy as part of your marketing and communications efforts.
Creating an Earned Media Strategy: Fast Ways to Engage Local Media and Motiva...Enroll America
There are significant benefits of working with local radio, television, and print media outlets to get the word out about enrollment. Check out the recording and slides to learn how earned media can be effective in engaging non-English speaking individuals and minority groups in general, free of charge. You can find out about ways to engage local media and use this powerful tool to educate and motivate consumers to take action.
Breath Holding - Physiology, Hazards & Community Education by Neal W. Pollock...
Utilizing Parnerships to Communicate Pool Safely Messaging
1. Utilizing Partnerships and Earned
Media to Communicate Pool Safely
Messaging
Kathleen Reilly, CPSC
Jim Luetkemeyer, Widmeyer Communications
Christina Saull, Widmeyer Communications
2. Revised PSAs for 2013
• We’re revising the PSAs for 2013 to provide more detailed safety steps, while
remaining true to the spirit of the Pool Safely brand.
• We will not be able to re-shoot any live footage or photography, so the new
executions must rely on revised copy, voice-over, graphics, and layout.
2
3. Revised PSAs for 2013
• The revised PSAs are currently in production and will begin circulation in May 2013
3
7. Developing a Local Media List
• Keep your list separated by media type.
• Do your research. Find out what reporters cover your issue.
• Create a list that includes the following information:
o Name of outlet
o Names of relevant editors, reporters, news directors, etc.
o Telephone number and email for each contact
o Additional information such as reporter preferences or
deadlines
• Edit the list as you make pitch calls. Your media list is a living
document that will evolve.
• Alert your local “events” calendar section, including print and
broadcast media, to help publicize an upcoming event.
7
8. Pitching TV and Radio
• Make sure there is good visual content for TV
• Be able to provide interesting sound bites for radio
• Be prepared to pitch in advance, as well as the morning of
an event
8
9. Pitching Local Print
• Customize your pitches to each reporter’s area of
expertise.
• Research previous articles from reporters. Include a
link to a recent story if it’s particularly relevant.
• Emphasize the local angle.
• Always have a timely news hook – answer the “why
now?” question before it’s asked.
9
10. Answering Tough Questions
• You don’t have to answer negative or hostile
questions.
• If you are asked a question to which you don’t have
the answer, STOP. Tell them that you don’t have the
facts in front of you and ask to follow up.
• Contact CPSC or Widmeyer for assistance.
10
11. Additional Media Tips
• Make yourself known as the “go-to” person for your
organization to reporters, columnists and editors for health,
parenting, education issues.
• Check in with your contacts on occasion. Journalists need a
steady flow of story ideas, so make yourself a resource.
• Aim to be an asset for your contact. Offer to send information
or graphics, arrange meetings and interviews, etc.
11
13. The Basics of Your Event
When organizing your event, start by answering these
specific questions:
• What are the goals/objectives of the event?
• Who is the target audience?
• What resources are available?
• Is a high-profile personality available?
• What type of event do you want to hold?
• Where should the event be held and when?
13
14. Event Timeline
• Start with an event planning timeline, to track
who is responsible for what tasks and completion
dates.
• A timeline should include dates for execution and
completion on logistics, partnership
development, publicity and a program/agenda.
14
15. Enlisting Help from Partnerships
• Partners and other community organizations can be effective in
using their own networks to help you with promotion.
• You should ask partner and interested organizations to help you by:
• Displaying announcements of the event
• Including notices about the event in their newsletters and websites
• Handing out/displaying promotional brochures at their workplaces and
businesses
• Helping you pay for advertising
• Encouraging participation in the event by employees/clients/customers
15
16. Event Day
• When your planning is complete and the event day
has arrived, you should:
• Arrive at the venue early enough to ensure that it is set up
properly and that all equipment is working
• Use a checklist to ensure that all tasks are complete
• Ensure that everyone working the event has an agenda
and knows where they need to be and what is going on at
all times
• Use a designated person to handle all questions from
media, participants and volunteers; for large events,
consider having an information booth
16