This document provides strategies for marketing department programs and goals. It discusses determining program goals, identifying high risk groups, developing timelines, and identifying potential partner organizations. Recommendations are made for low-cost marketing activities like hosting safety events with council members and businesses. Publications, social media, and giveaways are suggested for outreach. The importance of empowering customers to share safety messages with others who care for children is also highlighted.
Without safeguarding trees, one can't safeguard the forest - Soutenir les Arb...Bioversity International
Keynote presented by Bioversity International's scientist Dr Laura Snook about the importance of forest genetic resources and how without safeguarding trees, one can't safeguard the forest.
Learn more about Bioversity International's research: http://www.bioversityinternational.org/forests/
Without safeguarding trees, one can't safeguard the forest - Soutenir les Arb...Bioversity International
Keynote presented by Bioversity International's scientist Dr Laura Snook about the importance of forest genetic resources and how without safeguarding trees, one can't safeguard the forest.
Learn more about Bioversity International's research: http://www.bioversityinternational.org/forests/
This word presentation is prepared for DIET Daryaganj ETE trainees while keeping in view their Health and Physical Education curriculum and they are free to use this presentation in anyway as they like.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Content Creation: The Ultimate “How To” Guide4Good.org
All of your online content should be created from the perspective of “Are you communicating your information in the most compelling and impactful way for your constituents?” We will review the strategy for content and messaging to be used in all marketing initiatives (website, blogging, social media, Search Engine Optimization, email, e-newsletters, brochures, etc.). At the end of this workshop, you’ll know how to create effective content from your homepage to your blog to your brochures!
Communication planning; how to gather your assets to build a thoughtful plan for your nonprofit organization, so that your communication isn't just one tactic after another.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
Nonprofit Marketing Plan Workshop TechSoup-TappNetwork 11.16.2023.pdfTechSoup
In this webinar, nonprofits learned how to anticipate challenges, leverage opportunities, and set achievable goals with a nonprofit marketing plan. This webinar was led by experts Lisa Quigley and Jason Spangler of TappNetwork who guided participants through the essentials of crafting an impactful marketing strategy tailored to the unique needs of nonprofit environments.
This word presentation is prepared for DIET Daryaganj ETE trainees while keeping in view their Health and Physical Education curriculum and they are free to use this presentation in anyway as they like.
Get to grips with strategy | Small charities communications conference | 12 J...CharityComms
Simon Williams, communications consultant and trainer, Communicating Causes
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Content Creation: The Ultimate “How To” Guide4Good.org
All of your online content should be created from the perspective of “Are you communicating your information in the most compelling and impactful way for your constituents?” We will review the strategy for content and messaging to be used in all marketing initiatives (website, blogging, social media, Search Engine Optimization, email, e-newsletters, brochures, etc.). At the end of this workshop, you’ll know how to create effective content from your homepage to your blog to your brochures!
Communication planning; how to gather your assets to build a thoughtful plan for your nonprofit organization, so that your communication isn't just one tactic after another.
Effective advocacy not only includes working with elected officials, but also involves strategic interaction with the media and the public. This session is broken down into two sections. The first half of the training will focus on the tricks of the trade for effective media relations, including understanding the different types of media outlets, developing effective letters to the editor campaigns, and techniques for pitching local and statewide media to help gain increased coverage for your organization and its advocacy priorities. During the second half, the session presenters will talk about the use of social media and how to effectively use such mediums for advocacy with legislators, the media, and the general public.
Nonprofit Marketing Plan Workshop TechSoup-TappNetwork 11.16.2023.pdfTechSoup
In this webinar, nonprofits learned how to anticipate challenges, leverage opportunities, and set achievable goals with a nonprofit marketing plan. This webinar was led by experts Lisa Quigley and Jason Spangler of TappNetwork who guided participants through the essentials of crafting an impactful marketing strategy tailored to the unique needs of nonprofit environments.
4. What Is Your Department’s
Goal?
Change Statistics
Awards &
Department
Recognition
Media and Press
5. What is your Organization’s
Current Brand?
Every department/organization has a reputation or a
brand
Talk on the street
The American Marketing Association (AMA) defines a
brand as a "name, term, sign, symbol or design, or a
combination of them intended to identify the goods and
services of one seller or group of sellers and to
differentiate them from those of other sellers.
6. Branding is not about getting
your target market to choose
you over the competition
It is about getting your
prospects to see you as the
only one that provides a
solution to their problem…
7. Community Branding is the process of
bringing an organization’s current reputation
in line with it’s assets.
Mesa Fire Department
Mesa Fire & Medical Department
8. Determining Your Programs Goals
∗ What do you want to accomplish?
∗ What time frame?
∗ Budget?
∗ Who are your high risk groups?
∗ What organizations/individuals can you work with to
support your message?
∗ Are you currently working with groups that can help
with the messaging?
9. What Are Your Goals?
Write down ideas and programs
you want to develop
Wish list opportunity
Goals should be data driven
Timeline/Seasonal
Include media and printed material
11. Who are your high risk groups?
If you are not exactly sure … Research
State Department of Health Services/Child Fatality
Reviews
National Fire Protection Agency
Coalitions – state and national
Hospitals/Public Safety
Review local statistics – call levels – what are your crews
running on?
You may have more than one high risk group,
Who are you going after?
12. What Organizations Can I
Work With?
Schools Hospitals Business
Other
Civic
Organizations Departments ?
Utilities Coalitions
13. Develop A New Program – Marketing Plan
Program: New Drowning Prevention Program
Marketing (Strategic) Statement: Develop a program to educate the three high
risk groups within the community on the dangers and risks associated with
childhood drowning.
Goal: Our goal is to educate 10,000 community members in high risk
groups to try to lower the number of drowning incidents in our City.
Time Frame: Two year Program
Phase 1: Roll out March – September
Phase 2: ?
High Risk Groups: Research
Children 1-5 years of age
Young adult males 18-25 years of age
Adults
14. Who are our customers?
Internal
Department Employees
City Employees
External - Community
Customers – general message
High Risk Groups
Parents of young children/toddlers
Older Adults in our community
Young Adult Males –
Wait till next year to incorporate
15. Where Do We Reach High Risk Customers ?
(Parents of children between the ages of 1-5 years)
• Preschool/day care centers
• Church groups
• Where do they shop? Target, Walmart, Babies R Us
• Library – Story time
• Parks and Rec – Toddler and Preschool Programs
• Large Business/Corporations – lunch program
• Pediatrician offices
• Restaurants - Peter Piper Pizza, Chuck E Cheese, Jump
Houses
• Apartment complexes- Resident programs
• Dance Schools, gymnastic, swim schools
• Public Programs - Head Start, First Things First
16. Low Cost Funding Activities
o Work with Council Members to host safety events in their district
o Private gyms/dance/swim schools to host joint events
o Use department members/crews to help educate on large scale events
o Work with Chamber of Commerce for sponsorships/host safety events
o Partner with local hospitals, business or nonprofits
o Work with your local mall
o Work with high school & colleges
17. Publications
∗ Paychecks, Utility Bills put a message on the bottom
of the bill
∗ Business/local utilities have in-kind donations
∗ Safety newsletters, brochures
∗ Utilize your city/company web (internal & external
pages)
19. Give - A - Ways
∗ Make sure they have a shelf life
∗ Something they will use
∗ Value
∗ Buy Bulk
20. Educate to Educate
• Empower customers to take the information and
share it
• Ask them to share with people who watch their
children
Grandparents & Family Members
Part & Full time sitters
• Make it part of your presentation every time
“As a parent, here is what you can do to reduce the risk …”
21. Michele Long
Fire & Life Safety Education
Mesa Fire & Medical Department
Mesa, AZ
480-644-2294
michele.long@mesaaz.gov