Pivotal is introducing a new unified data platform to enable companies to modernize using big data analytics, cloud computing, and agile development. The Pivotal data fabric provides a single solution for all data and analytics needs, from batch processing to real-time analytics. It is built on open source technologies like Hadoop and integrates products like Greenplum, Gemfire, and HAWQ to offer both SQL and NoSQL capabilities. The goal is to reduce complexity and costs while providing the scalability, portability, and data agility needed for modern consumer-grade applications.

1. A NEW PLATFORM FOR A NEW ERA

2. 2Pivotal Confidential–Internal Use Only 2© Copyright 2013 Pivotal. All rights reserved.
Pivotal Overview
The What, Why, and How
Michael Wood, Senior Manager Field
Engineering, Channels and Inside Sales
May 2013

3. 3Pivotal Confidential–Internal Use Only
Agenda
• Consumer Grade – The Mission of Pivotal
• Big Data and Analytics
• Agile Data
• How it Works – GemFire/SQLFire
• Pivotal HD
• HAWQ
• Greenplum DB
• Analytics
• Chorus

4. 4Pivotal Confidential–Internal Use Only
CONSUMER GRADE

5. 5Pivotal Confidential–Internal Use Only
Consumer Grade Applications
 Strategic to business transformation
 Customer facing applications for
millions of users
 Support for multiple interfaces and
devices
 Data services and elastic scale

6. 6Pivotal Confidential–Internal Use Only
Access From Mobile Devices… And Leverage The Big Data
APPS DIFFERENTIATE THE BUSINESS

7. 7Pivotal Confidential–Internal Use Only
Deployed On Virtual &
Cloud Infrastructure
Written With Modern
Programming Frameworks
Are Social & Accessed
Primarily By Mobile Devices
New Apps Are Built In New Ways
Private Cloud Public Cloud

8. 8Pivotal Confidential–Internal Use Only
Platform for Innovation
Cloud Storage
Virtualization
PIVOTAL
INITIATIVE
DATA &
ANALYTICS
PLATFORM
APPLICATION
DEVELOPMENT
PLATFORM
DOMAIN
EXPERTISE

9. 9Pivotal Confidential–Internal Use Only
Platform for Innovation
Cloud Storage
DATA &
ANALYTICS
PLATFORM
APPLICATION
DEVELOPMENT
PLATFORM
DOMAIN
EXPERTISE
Virtualization

10. 10Pivotal Confidential–Internal Use Only
THE mission OF The pivotal initiative
 The Pivotal Initiative will enable the radical
modernization of companies and organizations by
unifying the game-changing aspects of three
transformational technology waves:
– Cloud Computing
– Big Data Analytics
– Agile Development

11. 12Pivotal Confidential–Internal Use Only
Big Data analytics: Modernizing the Data Fabric

12. 13Pivotal Confidential–Internal Use Only
It Starts here: Unified data Fabric
Cloud Storage
Virtualization
PIVOTAL
INITIATIVE
DATA &
ANALYTICS
PLATFORM
APPLICATION
DEVELOPMENT
PLATFORM
DOMAIN
EXPERTISE

13. 14Pivotal Confidential–Internal Use Only
Big Data
Market Is
Complex

14. 15Pivotal Confidential–Internal Use Only
Analytic
Data Marts
 EDW offload
for SQL &
analytic
processing
 Cost, scale, &
performance
benefits
MPP Database
Operational
Intelligence
 Real-time SQL,
pre-aggregated
data
 1,000’s of
users
 Predictable
Access
patterns
In-Memory DB
Run-Time
Applications
 Data-driven
real-time
applications
 Programmatic
access to
data objects
(Hbase)
In-MemoryObject
EnterpriseData
Warehouse
 System of
record
 Dependencies
make it
difficult to
extend or
evolve
RDBMS
Data Staging
Platform
 Land, stage,
transform
and archive
 All of the
history and
raw data
Data Ingestion
System
 Consume
high velocity
data streams
 Process and
“forward”
data in real-
time
Stream/CEP
Data Platform Ecosystem Components

15. 17Pivotal Confidential–Internal Use Only
Analytic
Data Marts
Operational
Intelligence
Run-Time
Applications
EnterpriseData
Warehouse
Data Staging
Platform
TraditionalBI/Reporting
Data Visualization
Data Ingestion
System
Big Data Platform Product Portfolio Today

16. 18Pivotal Confidential–Internal Use Only
Pivotal’s unified Data Fabric
Analytic
Data Marts
SQL Services
Operational
Intelligence
In-Memory Services
Run-Time
Applications
In-MemoryServices
Enterprise Data
Warehouse
RDBMS
Continues to
serve as system
of record
HDFS
Data Staging
Platform
Data Mgmt. Services
Data Visualization
Compliance
and financial
reporting
Traditional
BI/Reporting
Hadoop++ Platform
Data Visualization
Stream
Ingestion
Streaming Services

17. 19Pivotal Confidential–Internal Use Only
Pivotal data fabric
 Built on HDFS to deliver Hadoop-like economics and
scalability
 Hadoop for batch analytics: Pivotal HD
 Interactive SQL support: Grenplum Database and Pivotal
HD
 Real-time data analytics: Gemfire and SQLfire

18. 20Pivotal Confidential–Internal Use Only
The Future: Multi-Target Deployment Model
deploy
Portable
Elastic
Promotable
HW abstracted
Manageable

19. 21Pivotal Confidential–Internal Use Only
Why Pivotal DATA FABRIC
 Reduce the complexity and integration costs of Big Data
implementations
 10 + years of development; $M’s in R&D and backing of
EMC and VMware
 Single vendor support
 Built on scalable open source technology
 Wired for Consumer Grade: Portable, Elastic, Multi-Cloud,
Rapid Application Development

20. 22Pivotal Confidential–Internal Use Only
Pivotal Data Fabric: Data agility
Analytic
Data Marts
SQL Services
Operational
Intelligence
In-Memory Services
Run-Time
Applications
In-MemoryServices
Enterprise Data
Warehouse
RDBMS
Continues to
serve as system
of record
HDFS
Data Staging
Platform
Data Mgmt. Services
Data Visualization
Compliance
and financial
reporting
Traditional
BI/Reporting
Hadoop++ Platform
Data Visualization
Stream
Ingestion
Streaming Services

21. A NEW PLATFORM FOR A NEW ERA