This document discusses how Yahoo Web Analytics can provide insights to help optimize website content and increase revenue. It shows how reports on top content and search phrases can be customized, expanded, sorted, and filtered to identify opportunities like pages that drive a high percentage of revenue despite receiving few visits. Alerts are also described as a way to notify users of such opportunities. The document encourages learning more about analytics and marketing on the VisualRevenue blog.

1. Yahoo Web Analytics
Using Insights to Sell More
YAHOO! CONFIDENTIAL
DENNIS R. MORTENSEN | JUNE 2009

2. Entrepreneur Author Blogger WAA Yahoo!

3. Using a
Revenue Participation
metric for content optimization insight
DENNIS R. MORTENSEN | JUNE 2009

4. Standard TOP Content Report

5. Customizing TOP Content Report
DENNIS R. MORTENSEN | JUNE 2009

6. Expanded TOP Content Report

7. Expanded TOP Content Report + Visualization Insight

8. Expanded TOP Content Report + Visualization/Sorting Insight
“ABOUT US”
Touched 23% of revenue in < 1% of visits

9. “About Us” missing from your traditional funnel optimization

10. Using ALERTS
for Search Phrase opportunity insight
DENNIS R. MORTENSEN | JUNE 2009

11. Standard TOP Search Phrase Report

12. Customizing TOP Search Phrase Report
DENNIS R. MORTENSEN | JUNE 2009

13. Expanded TOP Search Phrase Report

14. Filtered TOP Search Phrase Report

15. TOP Search Phrase Report ALERT
DENNIS R. MORTENSEN | JUNE 2009

16. Email ALERT

17. Want to know more about
Analytics and Marketing?
VisualRevenue.com/blog

18. Thank you
Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com
Blog: http://visualrevenue.com/blog
Book: http://visualrevenue.com/blog/yahoo-analytics-book
Twitter: http://twitter.com/DennisMortensen