Using Twitter - An Introduction

USING TWITTER
An introduction

Benoît Guilbaud
@benguilbaud
www.benguilbaud.com
Saturday, 21 April 12

This work is licensed under the Creative Commons
Attribution-ShareAlike 3.0 Unported License. To view a copy
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3.0/ or send a letter to Creative Commons 444 Castro Street,
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@eljeejavier & @benguilbaud

WHAT IS TWITTER?

Community
Conversation
Participation

Adapted from Anthony Mayﬁeld, http://connect.icrossing.co.uk

COMMUNITY

Find people with similar interests
Broaden your personal network
Discover something new


CONVERSATION

Two-way interactions

Share resources with others


PARTICIPATION

Not broadcast only

Blurs the line between media and audience


USING TWITTER


@ MENTIONS

Exchange @usernames with someone

Compose a new tweet and mention them


FOLLOW

Click on a person’s @username

Follow them


#HASHTAGS

Compose a new tweet
Add the session hashtag #twitterMMU
Add this to all your tweets for this session


SEARCH

Create & save a search for #twitterMMU

Follow everyone using the session hashtag


WHO TO FOLLOW

Look at the tweet suggesting people to follow

Follow people & institutions you like

#ff

RETWEET

Choose a tweet you ﬁnd interesting

Retweet it

You may also ‘quote’ the tweet
(and add a comment, hashtag, etc.)

FAVOURITE

Find the tweet with a link to the session slides

Favourite it

Retrieve it later from your proﬁle


TOOLS


TWITTER CLIENTS

Ofﬁcial Tweetdeck
Twitter apps

OS X, iOS, Android, Windows, OS X, Linux,
BlackBerry iOS, Android, BlackBerry

TWITTER TOOLS

Buffer bit.ly


Tweet automatically

Schedule tweets

Multiple accounts


Shorten URLs to ﬁt

Integrated analytics


RESOURCES
Creative Commons

A Twitter guide by LSE - Impact of Social Sciences

iCrossing Digital Marketing - Anthony Mayﬁeld

What the *Tweet*? Social Media for Grad Students - M. Fullick


Impact of Social Sciences
Maximizing the impact of academic research

Using Twitter in university
research, teaching and
impact activities

A guide for academics and
researchers
nle avy
Amy Mollett, Danielle Moran and Patrick Du

public
ch allows users to send and receive short
Twitter is a form of free micro-blogging whi ude
no more than 140 characters, and can incl
me ssages called tweets. Tweets are limited to
er material online. You can start tweeting in
links to blogs, web pages, images, videos and all oth
art phone or tablet.
10 minutes, anytime, from your computer, sm
are able to build up an instant, personalized
By following other people and sources you of
ts, both academic and personal. Thousands
Twi tter feed that meets your full range of interes
and across all disciplines already use
academics and researchers at all levels of experience
other users.
Twitter daily, alongside more than 200 million
vance to universities and academia, where
Yet how can such a brief medium have any rele
where books contain 80,000 words? Can
journa l articles are 3,000 to 8,000 words long, and
just 140 characters?
anything of academic value ever be said in
wing you
g you how to get started on Twitter and sho
This guide answers these questions, showin
ch, teaching and impact activities.
how Twitter can be used as a resource for resear

© LSE Public Policy Group 2011
1


Useful Twitter terminology
Term Definition
tweets will appear in your feed.
Follow Following another user means that all their
appear on the right of your
Click on their user name, and their profile will
t click this to follow.
screen, with a bright green Follow button. Jus
ple or organizations that you
Who to follow This is a list of Twitter’s suggestions of peo
ilarity with your profile. Scroll
list might want to follow, based on points of sim
ton next to anyone you want to.
down the list and click the green Follow but
to your following list and find
Unfollow To stop seeing someone else’s tweets, go
hover the cursor over the green
the person you want to stop following and
Unfollow button, then click.
Following button until it is replaced by the red
avoury character may appear in
Block From time to time a spammer or other uns
ulders icon next to the unwanted
your Followers list. Click the head and sho
e]’ option appears – click this
follower’s name so that the ‘Block [their nam
ers list.
and they will be removed from your Follow
it’s a good idea to click also
For any form of spammer or malware user
t their capacity to annoy others.
‘Repor t [their name] for spam’ so as to limi
ers’ list regularly. Twitter shows
You should look at and weed out your ‘Follow
the new followers at the top of the list.
e seen in your feed, hover
Ret weet or RT To share somebody else’s tweet that you hav
all your followers, with a small
above it and select retweet. It then goes to
n’t originally your tweet.
arrow icon, which shows others that this was
over it and select the Reply
Reply To respond to somebody else’s tweet, hover
ions column. They may also
option, which will then appear in their @Ment
mn.
reply to you, so check your @Mentions colu
another user. Also the first par t of
@ Used in tweets when you want to mention
SEimpactblog
every Twitter user name – for example @L
n others have mentioned you.
Mentions Check your @Mentions column to see whe
r topics are referred to as
# Hashtag – used to categorize tweets. Popula
ied by hashtags, such as
trending topics and are sometimes accompan
them listed on the home page
#london2012 #davidwilletts. Click on any of
many different users. Including
and you’ll see a list of related tweets from
a tweet may attract more
popular hashtags that are already in use in
attention.
nel’ communication around
Hashtags are also used as par t of ‘backchan
e or a global event. An event
an event, be it a conference, a TV programm
and links with each other while
audience can share comments, questions
continuing to follow the formal presentation.
send to other Twitter users. Click
Direct Message These are private messages that you can
page.
or DM the Message menu at the top of the home
long and clumsy, free URL
Shortened Given that a typical web address is rather
url.com provide shorter links
URLs shortening sites such as bitly.com and tiny
y the web address of the page
which you can paste into tweets. Simply cop
on either site, and you will be
that you’d like to share, paste it into the box
y who clicks on it back to the
given a short link which will re-direct anybod
original page you want to share.

3


TWEET YOUR EXPERIENCE

Tweet about what you’ve learnt today

Don’t forget to include the session hashtag:

#twitterMMU

THANK YOU
#twitterMMU

Benoît Guilbaud
@eljeejavier & @benguilbaud www.benguilbaud.com

Using Twitter - An Introduction

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