2. •105 million people using it, signing up at 300k a day is hard to ignore
•69% of Twitter users are in your target audience (18-49 yr olds)
•It can be a powerful real-time engagement platform
•Information gathering tool
•Candidate search tool
•Job distribution platform
•Candidate engagement tool
•Real-time customer services platform
•Community builder
•Real-time reputation monitoring
Why Twitter?!
Messages can
reach thousands in
very little
time
Jon Fernandes
Jon Fernandes
4. Drawbacks of twitter.com
Slightly chaotic:
Unless you know what your looking for,
can be difficult to make use of all the features
Information overload
If following many people,
you will be flooded with updates
Must use web-browser:
Can be slow, time taken to log on etc.
Jon Fernandes
Jon Fernandes
6. Getting Started.
Click Start menu
Find & click Tweetdeck icon
1
2
*may require config. If you
have never used tweetdeck
before
Jon Fernandes
Jon Fernandes
7. New tweet.
Type update in grey space,
Paste in links to websites etc
Column 1
Mentions:
here I can see people that
mention me, or have directed
tweets at me
Column 3
BLT Mentions:
here I can see people that
mention BLT, or have directed
tweets at BLT
Column 2
Trending:
here I can see what most people
Online are tweeting about
Jon Fernandes
Jon Fernandes
8. Organising your Deck
Tweetdeck allows you to customise your deck.
So you only display the information YOU find
useful
You can add new columns, and delete ones
that aren’t helping you.
Jon Fernandes
Jon Fernandes
9. 1
2
Click what you’d like
tweet deck to display
3
New column will
Appear on the right
Creating new Column
Customise your own deck to
display things you find most useful
10. Interacting with other users
I can see ‘AGameHealth’
has tweeted @ me,
and I want to reply
accordingly
By hovering over
his picture I am presented
with a number of options
Send him a DM (direct message)
Will not appear publicly as a tweet
Other actions:
•View profile,
•Translate,
•Follow,
•Unfollow.
Jon Fernandes
Jon Fernandes
Reply with an ‘@’ tweet
ReTweet
11. Engaging in Interesting conversations
We want to extend our circle, and find relevant people
having conversations we can participate in.
E.g – people talking about consultancy, or maybe
careeers with KPMG etc
We can find these people, using these ‘keywords’ ,
by setting up a ‘Search column’
Jon Fernandes
Jon Fernandes
12. Create new Column
1
2
•Type the keywords you would like to search
•Use boolean strings:
• e.g - Consultancy AND jobs
3 New column will appear
On the right
13. 4
From here you can interact
with user accordingly
•Maybe respond to her comment
with an ‘@’ tweet?
•View her profile to see if she’s
of interest?
•Follow her?
Jon Fernandes
Jon Fernandes
14. General Points
Even when you’re not actively
using it. Leave the application
minimised in your taskbar
This way, notifications* will pop up in
‘real time’ (as they occur)
If you see something interesting
while browsing the net, you can
easily tweet about it.
*notification settings can be changed to be
more/less frequent should you choose.
Jon Fernandes
Jon Fernandes