Using testimonials
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The document discusses how third party testimonials can help boost customer confidence by being more believable than self-promoting testimonials from the company. It recommends that companies obtain testimonials from positive customer experiences and reviews on their website or from direct customer conversations. When using testimonials while speaking to customers, it increases their confidence in the product and company by helping them feel connected to other customers' experiences.
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Using testimonials
- 1. KO Sales Coach Using Testimonials How third parties help boost customer confidence.
- 2. KO Sales Coach KOSalesCoach.net What is a third party testimonial? A positive experience one customer had with your product / service or company shared with another customer.
- 3. KO Sales Coach KOSalesCoach.net Why is it more convincing? Your testimonial isn’t as convincing because you have something to gain. Another customer has nothing to gain. They are more believable.
- 4. KO Sales Coach KOSalesCoach.net It’s effective marketing! Even big companies like Amazon and Apple use third party testimonials to help boost buyer confidence. Have you ever checked out the Amazon reviews before purchasing a product?
- 5. KO Sales Coach KOSalesCoach.net Where do you get testimonials? From customer conversations you have. From reviews left on your website.
- 6. KO Sales Coach KOSalesCoach.net Prepare Read through testimonials often so you’re familiar with them and can relate them to your customers.
- 7. KO Sales Coach KOSalesCoach.net Use them Use testimonials whenever you have a customer that needs some additional reassurance.
- 8. KO Sales Coach KOSalesCoach.net To Tell The Truth Only use TRUE testimonials that you’ve learned about first hand.
- 9. KO Sales Coach KOSalesCoach.net Benefits of Using Testimonials Increases customer confidence: - in the product - in the company Helps the customer feel connected “they are not alone”
- 10. KO Sales Coach KOSalesCoach.net Share Your Experience Have you helped a customer by sharing a testimonial? Has a testimonial ever helped you make a decision to buy?
- 11. KO Sales Coach KOSalesCoach.net KO Sales Coach For more tips, techniques and strategies to increase your sales visit KOSalesCoach.net and get your FREE copy of “54 Tips and Quotes to Punch Up Your Sales”