How to Quadruple Revenue Using Existing Traffic
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Learn strategies to explode your conversion rates, including 5 easy ways to increase conversion, 3 ways to monetize blogs, 4 ways to clear costly clutter, and 7 ways to make more money. Experience level: Beginners Target audience: Affiliates/Publishers Niche/vertical: Monetization Timothy Kerber, CEO, MemberGate Solutions, Inc (Moderator) Mike Allen, Chief Executive Shopper, Shopping-Bargains.com, LLC (Twitter @mta1) Tim Ash, CEO, SiteTuners (Twitter @tim_ash) Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @jenmyersward)
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How to Quadruple Revenue Using Existing Traffic
- 1. How to Quadruple Revenue Using Existing Traffic Mike Allen, Chief Executive Shopper, Shopping-Bargains Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond Tim Kerber, CEO, MemberGate Solutions (Moderator)
- 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 3. Increase Conversion Tips for Increasing Converting Visitors into Customers Jennifer Ward www.eboveandbeyond.com
- 4. Increase Conversion Don’t force commitment : Let your buyers ‘buy’ as a guest Don’t Keep Secrets : Make your return policy and your shipping charge easy to find Test, test, test …. and test again!
- 5. Clear Costly Clutter Keep it simple : Don’t cram everything you sell into the ‘store window’ Show Them The Way : Navigation is a roadmap, not a puzzle A Quick Read : Present content in outline format not as an essay
- 6. Make More Money Don’t Ignore Them : Keep in touch with your buyers What Else do They Need : Leverage cross sell and upsell opportunities based on purchase Have a Strong Offer : Give them something they can’t get anywhere else
- 8. 7 Ways to Make More Money by Mike Allen, Chief Executive Shopper, Shopping-Bargains with Tim Kerber, CEO, MemberGate Solutions (Moderator) Tim Ash, CEO, SiteTuners Jennifer Myers Ward, CEO, ebove & beyond
- 20. 5 Quick Tips to Skyrocket Your Revenues Tim Ash - CEO @tim_ash Affiliate Summit West 2011 Las Vegas - January 8, 2012
- 25. Before
- 26. After + 17%
- 27. Before
- 28. After + 51% + $48,000,000
- 37. + 40%
- 38. + 58%
- 48. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
Editor's Notes
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/NjkxMDE0Njk0 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
- What are you supposed to do on this page? Common issues: Spend precious time deciding what to do Get confused and frustrated The Fix: “ Call-to-action” should be clear & draw the eye Placement of call-to-action should be “above-the-fold” Competing calls-to-action should be de-emphasized
- What is the desired call to action on this pay-per-click landing page? Clicking on the black iPhone for the thirty day free trial.
- Is the information you are asking for absolutely necessary to complete the current transaction ? Common Issues: Unnecessary fields Info not needed until later Requires supporting info that is not readily available The Fix: Ask only for absolutely-required information Collect additional information at a later date Shorten labels and unclutter form layout
- What is the desired call to action on this pay-per-click landing page? Clicking on the black iPhone for the thirty day free trial.
- Do you really expect me to read all of this? Common issues: No much text in paragraph style No clear hierarchy or flow Inappropriate level of detail for a landing page The Fix: Use clear headlines and headings Put important stuff first – write in “inverted pyramid” style Do not write in complete sentences - use short bullet lists Ruthlessly edit and shorten your text
- Does your landing page keep the promise that your upstream traffic sources make? Common issues: Page title does not match user intent No access to the info promised Difficult to find ad-related content on page The Fix: Repeat the ad-text or keywords on your page Provide clear access to information from the ad
- Title matches search term Promise of relevant expert reviews Trusted source of information
- No direct access to promised info! Desired action is paid subscription.
- Why should I trust you & transact with you? Common issues: Lack of endorsements No “social proof” (testimonials) Trust symbols are not prominent Assurances are presented too late in the process The Fix: Borrow and Solidify Trust Feature well-known trust symbols prominently Use client logos/brands/media coverage as “badges” Remove anxiety with generous policies & guarantees
- Example – Trust Indicators
- Example – Trust Indicators
- Original page Email special-offer landing page Sins committed: Unclear call to action Visual distractions Too much text Lack of trust symbols
- Reworked landing page after SiteTuners Express Review
- AttentionWizard.com - before
- AttentionWizard.com - after
- Why should I trust you & transact with you? Common issues: Lack of endorsements No “social proof” (testimonials) Trust symbols are not prominent Assurances are presented too late in the process The Fix: Borrow and Solidify Trust Feature well-known trust symbols prominently Use client logos/brands/media coverage as “badges” Remove anxiety with generous policies & guarantees
- Example – Trust Indicators
- Example – Trust Indicators
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/NjkxMDE0Njk0 If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: