This document discusses sustainability strategies and summarizes the services of Paydirt, a consulting firm that helps clients develop sustainability plans. It outlines Paydirt's core services including strategy development, assessments, and program implementation. The document then discusses challenges in making the business case for sustainability and provides tips for engaging employees, marketing sustainability efforts, and ongoing improvement.

1. Using Sustainability to Build a
Generational Bridge
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2. “The Band” -
Paydirt helps clients build practical
sustainability strategies that deliver
maximum benefit to both the environment
and their bottom line
Core Services:
• Strategy Development
• Environmental Assessment
• Program Design and Implementation
• Strategic Communications

3. Our Typical “Gigs”
Sample engagements include:
• Environmental assessment of business operations and
facilities
• Life cycle assessment of products or services
• Greenhouse gas emission audit
• Performance measurement strategy and implementation
• Corporate Social Responsibility (CSR) reporting
• Internal and external communications strategy
• Employee engagement and mobilization

4. Sustainability as
Rock Star Cause?
Green groupies
include celebrities,
musicians, actors,
professional athletes

5. Sustainability as
Rock Star Cause?
Generations X and Y are passionate green
advocates
Baby Boomers return to activist roots
Traditionalists value and practice ethics of
conservation and restraint

6. The First Hurdle:
Defining Sustainability

7. The Rock Star Definition
People, Planet and Profit
The Quadruple Bottom Line
The “Woodstock” Definition:
• Meeting the needs of the present without
compromising the needs of the future

8. The Second Hurdle:
Making the Business Case

9. Sustainability as Strategic
Imperative
Percentage of U.S. CEOs that believe that
sustainability is “vital” to profitability:
70 percent
Percentage of European business leaders that
believe that responsible business practices
allow companies to invigorate creativity and
learn about the marketplace:
80 percent

10. Driving Change
Cost and efficiency
Regulation and compliance
Supply chain, investor and
consumer pressure
Competitive advantage
Talent recruitment and retention
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11. The “X Factor”
Quantitative v. qualitative
Brand equity
Morale
Percentage of Gen Y that say it’s very important to
work at a green-conscious company:
81%

12. The Third Hurdle:
“On the Road”

13. Planning the “Tour”
Culture
Products &
Services
Process
Incremental
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14. Engage your Biggest Fans
Employees are key
stakeholders in any CSR
program
Sustainability programs fail
without their understanding and
buy-in

15. Engage your Biggest Fans
High performing CSR organizations
integrate and foster a culture of triple
bottom line sustainability throughout their
operations
Opportunity for cross-disciplinary and
intergenerational team-building
Reward and incentivize sustainable
decisions

16. Igniting the Internal “Buzz”
Build excitement and
morale through:
• Conservation programs
• Active environmental
improvement
• Issue support and advocacy
• Green events
• Corporate innovation
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17. Marketing your Green Gig
Consider all stakeholder
interests
Avoid greenwashing AND
greenmuting
Emphasize authenticity,
transparency and
measurable results
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18. Going for Platinum
Align with brand, mission
and goals
Improve company-wide
sustainability
Celebrate success
Strive for ongoing
improvement
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19. For More Information
Contact Eliza Clark at
eclark@thinkpaydirt.com or 612.385.3710