Yuhannes Watts presents how to build relationships using social selling, technology, and people skills. He connected with Aziz Abdur-Ra'oof in 2012 using LinkedIn, FaceTime, texting, email, Twitter, in-person meetings, and other platforms. This ultimately led to an opportunity where Watts conducted a LinkedIn training for the University of Maryland football team. Watts argues that taking time to engage with others online and combining social media with people skills can help one gain access to opportunities at top companies.