The document discusses using social media to address challenges related to recruiting, talent management, and morale during tough economic times. It recommends using social media for two-way conversations to achieve retention and recruitment goals. Specifically, social media can be leveraged to build morale during layoffs, guide millennials through their first recession, retain top performers, and recruit specialized talent. The key is determining your objectives and using social media tools like blogs, crowdsourcing, and online communities to engage stakeholders, demonstrate leadership, and foster open communication.

1. Using Social Media to Weather Tough Times Recruiting and Talent Management Tips presented to the Human Capital Institute on July 17, 2008

2. Tough Times

11. www.SeaWorldCoasters.com

13. Southwest Airlines Case Study

14. GM’s Reinvigorated Effort

16. Part II: Using Social Media for Talent Management

17. Layoffs Destroy Morale Flickr image credit: Sign of the Times by Mandj98

19. Building Morale Through Social Media Flickr image credit: Workers by Amanito

21. Fear Flickr image credit: Fearful sight by Kr. B

23. Change to Meet the Times Flickr image credit: Change to Meet the Times by apesara

26. Guiding Millennials Through First Recession

28. Retention Strategies Flickr image credit:

30. Recruiting Top Talent Flickr image credit: Welcome to Arizona by adactio