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2 Solid                     Techniques                    To Increase your local                     online visibility and...
Two Great Starting Points         Major on-line directories                                     2
Why concentrate on Google?       Google Sites                                                           Yahoo!            ...
Why you need to be on Google MapDo a search for yourcompany, product orservice in your localarea.What do you see?If your b...
Why you need to be on Google Map     Place Page     Directory     Directory     Place Page     Place Page     Place Page  ...
Santa Monica Tire Dealers…Continued     Place Page     Place Page     Place Page     Directory      Organic     Directory ...
Why you need to be on Google Maps• People buy products and service everyday  as a direct result from being found on  Googl...
Why you need to be on Google Maps• 66% of Americans use local search  to find local businesses (Comscore)• Start capturing...
HOW TO CLAIM YOURGOOGLE MAPS                    9
Step 1: Register with Google Create an account with Google to start claiming your local listing  Go To : https://www.googl...
Step 2: Find your listing...After registering go to http://maps.google.com and search foryour company. When your listing i...
Step 3: Are you the business owner?..After clicking more info » you will be on the Google Places pagefor your business.   ...
Step 4: Edit business listingFrom the Add,Edit, or SuspendListing pagecheck Edit mybusinessinformation.Before clickingCont...
Step 5: Add Basic InformationAdvice:Company NameYou will need to enter in the fulland officialCompany/Organization name.Ad...
Step 5: Add Basic InformationThe phonenumber is alsorequired alongwith the areacode.Use an 800number as analternativephone...
Step 5: Add Basic InformationEmail addressIn the next box, enter your emailaddress.WebsiteA website is a must. If you don’...
Step 5: Add Basic Information        Add up to 5 categories for your business                                             ...
Step 6: Service area and location settings                                             18
Step 7: Hours of operation                             19
Step 8: Payment options                          20
Step 9: Photos• Add up to 10 photos to your Google Places profile.  (recommend 5)• Upload a picture from a file on your co...
Step 10: Add Videos in you have them• Add up to 5 videos to your Google Places profile• Must first upload video to YouTube...
Step 11: Add Additional Details          Create your own custom fields          Now you are ready to Validate             ...
Step 12: Validate Your Listing                                 24
Step 12: Validate Your ListingIf you choose the option for letter…                                       25
Step 13: Final step to verifying ownershipof your listing: Photos                                             26
Step 13: Final step to verifying ownershipof your listing: Photos                                             27
Aft      28
So, You have a solid Google Page… Now What?                      Google Place Pages ResultsSearch Resultsfor “DentistSanta...
People are talking about you…• Thank-you email with a link    Google Place Reviews Page• Card or sign at the register• Com...
Come on.. People don’t really trust reviews.Or do they?                                               31
Increase your web presence using…ON LINE DIRECTORIES                                    32
Online Directories• Why you need to be in Directories  – The importance of back links from directories.• The top directori...
Why you need to be in Directories• Local consumers are turning to online directories to find  products and services that m...
How Links Help Increase Your Website Rankings   Directory Listings                                                35
A Tale of Two Websites  Assume both of theses website are similar in the number pages,              age of the site, conte...
Search for…Why you need to be in Directories      Directory
Why you need to be in Directories      Directory      Directory      Directory      Directory      Directory      Directory
Why you need to be in DirectoriesYour business could show in   one of the top spots
Top 20 Directories you should first consider• Yelp                   • Judysbook.com• Citysearch             • Local.yahoo...
Start at the first Directory on the list                                           41
Add business information                           42
Add business information                           43
Add business information                           44
Add business information                           45
Now comes the sales pitch…                             46
Everybody had a different way to verify                                          47
Top 20 Directories you should first consider• Yelp                   • Judysbook.com• Citysearch,            • Local.yahoo...
Free, but…Sales calls from directory sales rep.20 different logins and passwordsWhen business information changes (phone,h...
Increase your online Presence     Place Page     Directory     Directory     Place Page     Place Page     Place Page     ...
Increase your online Presence     Place Page     Place Page     Place Page      Directory      Organic      Directory     ...
Online Presence Package – Standard $89/mo.• Business listings on Google Places, Yahoo!  Local and Bing• Directory submissi...
Thank you!Sign up for another webinar at www.BizLaunch.com/deluxe     www.facebook.com/deluxecorp      www.deluxeforbusine...
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Webinar on-line presence

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Webinar on-line presence

  1. 1. 2 Solid Techniques To Increase your local online visibility and Get more traffic to your websiteWelcome - we’ll JEFF WERLWAS start soon Senior Product Manager, Search Engine Marketing Solutions Deluxe Corporation February 28, 2012
  2. 2. Two Great Starting Points Major on-line directories 2
  3. 3. Why concentrate on Google? Google Sites Yahoo! Sites 68% 17% 9% Microsoft Bing 5% 4% AOL Ask.com Total Internet Searches March 2008 (Source: Neilson/ 2007) 3
  4. 4. Why you need to be on Google MapDo a search for yourcompany, product orservice in your localarea.What do you see?If your business is notlisted and yourcompetitors are, it’stime for you to makestake your claim. 4
  5. 5. Why you need to be on Google Map Place Page Directory Directory Place Page Place Page Place Page 5
  6. 6. Santa Monica Tire Dealers…Continued Place Page Place Page Place Page Directory Organic Directory Directory 6
  7. 7. Why you need to be on Google Maps• People buy products and service everyday as a direct result from being found on Google Maps.• Appearing in Google maps when buyers are searching for a local business is a critical part of staying relevant in a competitive market.• 73% of all online activity is related to local content (Google)• 82% of local searchers follow up with a phone call, a visit to your website or show up on your doorstep (TMP/Comscore) 7
  8. 8. Why you need to be on Google Maps• 66% of Americans use local search to find local businesses (Comscore)• Start capturing reviews and ratings about your business. The search engines constantly monitor reviews and mentions posted in other area on the internet and attach them to you listing. See what people are saying about your business and how you are rated. 8
  9. 9. HOW TO CLAIM YOURGOOGLE MAPS 9
  10. 10. Step 1: Register with Google Create an account with Google to start claiming your local listing Go To : https://www.google.com/accounts/NewAccount. 10
  11. 11. Step 2: Find your listing...After registering go to http://maps.google.com and search foryour company. When your listing is found click on more info ». 11
  12. 12. Step 3: Are you the business owner?..After clicking more info » you will be on the Google Places pagefor your business. 12
  13. 13. Step 4: Edit business listingFrom the Add,Edit, or SuspendListing pagecheck Edit mybusinessinformation.Before clickingContinue notethe informationabout ValidatingYour Listing. 13
  14. 14. Step 5: Add Basic InformationAdvice:Company NameYou will need to enter in the fulland officialCompany/Organization name.AddressThe Address field is requiredand would be in the format youwould use for an official U.S.mailing address. (StreetAddress, City/Town, Zip.) Werecommend against using a postoffice box number. 14
  15. 15. Step 5: Add Basic InformationThe phonenumber is alsorequired alongwith the areacode.Use an 800number as analternativephone number 15
  16. 16. Step 5: Add Basic InformationEmail addressIn the next box, enter your emailaddress.WebsiteA website is a must. If you don’thave a website at least get aFacebook Fan Page. As aplace holder. When your websitehas been completed you canreturn to Google Places toupdate your listing.DescriptionThe Description field is veryimportant since you can write alittle about your business andstand out among othercompanies who offer similar 16services
  17. 17. Step 5: Add Basic Information Add up to 5 categories for your business 17
  18. 18. Step 6: Service area and location settings 18
  19. 19. Step 7: Hours of operation 19
  20. 20. Step 8: Payment options 20
  21. 21. Step 9: Photos• Add up to 10 photos to your Google Places profile. (recommend 5)• Upload a picture from a file on your computer.• Upload from a photo sharing website such as Picasa or Flickr 21
  22. 22. Step 10: Add Videos in you have them• Add up to 5 videos to your Google Places profile• Must first upload video to YouTube• Best way to learn how to upload a video to YouTube – search YouTube.com for “How to upload a video to YouTube” 22
  23. 23. Step 11: Add Additional Details Create your own custom fields Now you are ready to Validate 23
  24. 24. Step 12: Validate Your Listing 24
  25. 25. Step 12: Validate Your ListingIf you choose the option for letter… 25
  26. 26. Step 13: Final step to verifying ownershipof your listing: Photos 26
  27. 27. Step 13: Final step to verifying ownershipof your listing: Photos 27
  28. 28. Aft 28
  29. 29. So, You have a solid Google Page… Now What? Google Place Pages ResultsSearch Resultsfor “DentistSanta Monica”Who would youcall first? 29
  30. 30. People are talking about you…• Thank-you email with a link Google Place Reviews Page• Card or sign at the register• Computer in your waiting room• Link on your website• Provide an incentive. 30
  31. 31. Come on.. People don’t really trust reviews.Or do they? 31
  32. 32. Increase your web presence using…ON LINE DIRECTORIES 32
  33. 33. Online Directories• Why you need to be in Directories – The importance of back links from directories.• The top directories you should consider first.• How to get your business listed on as many directories as possible. 33
  34. 34. Why you need to be in Directories• Local consumers are turning to online directories to find products and services that meet their every day needs. If you sell a product or service with local appeal you need a presence in local directories.• Directories help get you better visibility in search engine results pages.• Directory listings improve your websites SEO efforts by providing one-way, inbound links to your site. 34
  35. 35. How Links Help Increase Your Website Rankings Directory Listings 35
  36. 36. A Tale of Two Websites Assume both of theses website are similar in the number pages, age of the site, content and structure 36
  37. 37. Search for…Why you need to be in Directories Directory
  38. 38. Why you need to be in Directories Directory Directory Directory Directory Directory Directory
  39. 39. Why you need to be in DirectoriesYour business could show in one of the top spots
  40. 40. Top 20 Directories you should first consider• Yelp • Judysbook.com• Citysearch • Local.yahoo.com• Merchant Circle • Magicyellow.com• Citysquares.com • Manta.com• Yellowbook.com • DMOZ.org• Yellowpages.com • Kudzu.com• Mapquest • Shopcity.com• Expressupdateusa.com • Brownbook.net• Foursquare.com • Yellowbot.com• Insiderpages.com • YP.com 40
  41. 41. Start at the first Directory on the list 41
  42. 42. Add business information 42
  43. 43. Add business information 43
  44. 44. Add business information 44
  45. 45. Add business information 45
  46. 46. Now comes the sales pitch… 46
  47. 47. Everybody had a different way to verify 47
  48. 48. Top 20 Directories you should first consider• Yelp • Judysbook.com• Citysearch, • Local.yahoo.com• Merchant Circle, • Magicyellow.com• Citysquares.com • Manta.com• Yellowbook.com • DMOZ.org• Yellowpages.com • Kudzu.com• Mapquest • Shopcity.com• Expressupdateusa.com • Brownbook.net• Foursquare.com • Yellowbot.com• Insiderpages.com • YP.com 48
  49. 49. Free, but…Sales calls from directory sales rep.20 different logins and passwordsWhen business information changes (phone,hours location etc.) you have 20 different placesyou need to update 49
  50. 50. Increase your online Presence Place Page Directory Directory Place Page Place Page Place Page 50
  51. 51. Increase your online Presence Place Page Place Page Place Page Directory Organic Directory Directory 51
  52. 52. Online Presence Package – Standard $89/mo.• Business listings on Google Places, Yahoo! Local and Bing• Directory submission to the Top 20 Directories• Submission to over 60 Internet Directories• Custom Facebook page with DIFM monthly updates (Social Page Creator Platinum) To Contact a Representative go to: www.DeluxeForBusiness.com 52
  53. 53. Thank you!Sign up for another webinar at www.BizLaunch.com/deluxe www.facebook.com/deluxecorp www.deluxeforbusiness.com Jeff Werlwas Jeff.Werlwas@Deluxe.com 53

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