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Dyson Fan Observations By The Think Cloud

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A few observations about the Dyson fan and replicators

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Dyson Fan Observations By The Think Cloud

  1. 1. Observations About The DYSON fan by a fan of DYSON(a.k.a. THE DILEMMA OF MAKING A COOL PRODUCT) THE THINK CLOUD www.thethinkcloud.com
  2. 2. The Think Cloud is a full service marketing, brand and product designcompany that builds brands and associated experiences for clients and theircustomers.The Think Cloud has the ability to produce ground breaking brandstrategies, product designs and experiential marketing programs for adiverse range of businesses to deliver tangible results on the aspirationaldream. Through our collaborative approach we want to create an emotionalexperience that resonates with consumers while having sound andsustainable business qualities.We will identify, create and deliver new customer value in the marketplacethrough innovation combined with robust process. www.thethinkcloud.com
  3. 3. DC01-Launched 1993.Vacuum cleaners and applianceshave never been the same since.©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 3confidential. This is not to be distributed without written consent from The Think Cloud LLC
  4. 4. TurbochargerJet Engine Outlet Vertical Fan In 2009 many paths crossed…. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 4 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  5. 5. …and Dyson took this…©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 5confidential. This is not to be distributed without written consent from The Think Cloud LLC
  6. 6. …and turned it into this… …and I spent an hour playing with it at the local appliance store.©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 6confidential. This is not to be distributed without written consent from The Think Cloud LLC
  7. 7. There was a CATCH©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 7confidential. This is not to be distributed without written consent from The Think Cloud LLC
  8. 8. It Cost $299©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 8confidential. This is not to be distributed without written consent from The Think Cloud LLC
  9. 9. There were even some stories of similar concepts done 30 years earlier in Japan©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 9confidential. This is not to be distributed without written consent from The Think Cloud LLC
  10. 10. However, the design was defendedPeter Gammack, Design director, Dyson …went on to clarify thedifferences from prior art in a Daily Telegraph article. Below are some keypoints of distinction1. A mixed-flow impeller draws in air which is then pushed up into the loop.2. The air exits the aperture at high velocity and creates an area of low pressure that draws in air from behind the fan.3. The fast-moving air follows the precisely designed 16° aerofoil-shaped ramp (the Coanda effect) which creates a further area of low pressure, drawing in even more air.4. As the air jet leaves the front of the loop, more air is entrained due to ‘viscous shearing’, amplifying the initial airflow even further. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 10 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  11. 11. The intellectual property questions were answered. Time to sell fans. PHEW!!©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 11confidential. This is not to be distributed without written consent from The Think Cloud LLC
  12. 12. But It Still Cost $299©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 12confidential. This is not to be distributed without written consent from The Think Cloud LLC
  13. 13. but then came…©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 13confidential. This is not to be distributed without written consent from The Think Cloud LLC
  14. 14. Low priced competition… that looks the same!!! $119 $78©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 14confidential. This is not to be distributed without written consent from The Think Cloud LLC
  15. 15. In a recent trip to SE Asia there wasn’t just one©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 15confidential. This is not to be distributed without written consent from The Think Cloud LLC
  16. 16. or two bladeless fans©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 16confidential. This is not to be distributed without written consent from The Think Cloud LLC
  17. 17. There were over a dozen bladeless fans!!!©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 17confidential. This is not to be distributed without written consent from The Think Cloud LLC
  18. 18. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 18confidential. This is not to be distributed without written consent from The Think Cloud LLC
  19. 19. They tried to be different They all had their own factories©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 19confidential. This is not to be distributed without written consent from The Think Cloud LLC
  20. 20. Variations of base and colors(my personal favorite) …and shapes ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 20 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  21. 21. ..there was even one with an LED mood light and air purifier©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 21confidential. This is not to be distributed without written consent from The Think Cloud LLC
  22. 22. In the end they were not different©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 22confidential. This is not to be distributed without written consent from The Think Cloud LLC
  23. 23. They were copies of one of the most original and innovative appliance designs EVER!!! ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 23 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  24. 24. They cost less and in somecases were not as well made ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 24 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  25. 25. BUT! They were not different Just cheaper©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 25confidential. This is not to be distributed without written consent from The Think Cloud LLC
  26. 26. So what is a company to do? Dyson like many designers/companies spendmillions to design-develop-validate- produce-market their products ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 26 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  27. 27. In all fairness it is not just small manufacturers who a guilty of copying©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 27confidential. This is not to be distributed without written consent from The Think Cloud LLC
  28. 28. Take for instance the Apple iPad©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 28confidential. This is not to be distributed without written consent from The Think Cloud LLC
  29. 29. and the NOT the Apple iPad(s)©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 29confidential. This is not to be distributed without written consent from The Think Cloud LLC
  30. 30. Again. So what is a company to do? ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 30 confidential. This is not to be distributed without written consent from The Think Cloud LLC
  31. 31. BE FIRST TO MARKET AND OWN THE SPACE©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 31confidential. This is not to be distributed without written consent from The Think Cloud LLC
  32. 32. MAKE GREAT QUALITY©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 32confidential. This is not to be distributed without written consent from The Think Cloud LLC
  33. 33. POSSIBLY PARTNER WITH A REPLICATOR TO DEVELOP A UNIQUE PARTNERSHIP THATALLOWS STRATEGIC COPYING??©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 33confidential. This is not to be distributed without written consent from The Think Cloud LLC
  34. 34. IT IS A BIG WORLD OUT THERE. 6.5BILLION + PEOPLE. THE REPLICATOR IS NOT SO WORRIED ABOUT IP LOCKING THEM OUT OF ONE MARKET©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 34confidential. This is not to be distributed without written consent from The Think Cloud LLC
  35. 35. If you have some thoughts onthis topic or want to plan yourproduct development strategy please feel free to connect with us at info@thethinkcloud.com www.thethinkcloud.com

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