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LinkedIn for Small Business Professionals      Keeping Your Pipeline Full Using LinkedIn©Marc W. Halpert | All rights rese...
What’s going on with LinkedIn?      •     >150MM professionals      •     Adding >2 new members every second      •     11...
Do you know?          Does your LinkedIn profile reflect WHO you           really are?©Marc W. Halpert | All rights reser...
Your LinkedIn              profile should tell others                                                 W HY                ...
Great LinkedIn profiles                            always contain:    Profile Functional Headline         Short, concise...
Great LinkedIn profiles                           always contain:    Profile Functional Headline         short, concise,...
Great LinkedIn profiles                           always contain:    Profile Functional Headline         Short, concise,...
Great LinkedIn profiles                           always contain:    Profile Functional Headline         Short, concise,...
Why this is important:©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalp...
Certifications, Patents,                          Languages & Publications    • Further      differentiates      you    • ...
Skills  Choose LinkedIn’s suggested skills or self assess  Choose your level of proficiency, honestly  Identify # years...
Volunteer Experience                                          & Causes©Marc W. Halpert | All rights reserved | www. connec...
Repairing a profileBEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/march...
AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | January2011...
AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
BEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER©Marc W.W. Halpert AllAll rights reserved www. connect2collaborate.com | www.linkedin.com/in/marchalpert | January201...
BEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Repeating:                    Your LinkedIn profile                      MUST tell others                                 ...
Do you know?          Does your LinkedIn profile reflect WHO you           really are?          How does using LinkedIn ...
Recommendations: Ask  • Who/when do you ask?  • Manage the attributes you are recommended for  • Hide some recs if inappro...
Recommendations: Give • Be specific and clear • Use anecdotes • How you have experienced the person’s      • skills      •...
Ask and answer questions©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marcha...
Company profile page©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalper...
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
Your company profile page                          is different from                     your personal profile page©Marc W...
Do you know?          Does your LinkedIn profile reflect WHO you           really are?          How does using LinkedIn ...
Get more connections                Deepen existing connections    Cull from your personal connections’ lists    Identif...
Direct: Ask to connect©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalp...
Indirect: Ask for an intro  Read  from  the  bottom  up©Marc W. Halpert | All rights reserved | www. connect2collaborate.c...
Groups                       The power of new, meaningful                       connections with like-minded              ...
Join Groups Apply to join groups                                          Choose frequency of  that interest you        ...
LinkedIn Groups cont’d.       Apply to join as many groups that interest you        that you can contribute to:         ...
Tap into expertise    Ask          questions that elicit responses:          How have you tackled a { }?          How h...
Optimize the Free LinkedIn Apps©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in...
Search for business contacts       Look for people you know and that others        know, that you think will be helpful  ...
The Proper Care and Feeding               of LinkedIn©                        5                 MORE tips to help you     ...
TIP                  1. Make a great impression     DO NOT BE LAZY; DO NOT USE the default greeting:      Id like to add ...
TIP                  1. Make a great impression     DO NOT BE LAZY; DO NOT USE the default greeting:      Id like to add ...
TIP                  1. Make a great impression     DO NOT BE LAZY; DO NOT USE the default greeting:      Id like to add ...
TIP                2. Update your community   Frequency is up to you; regular meaningful additions            Blogs     ...
TIP       3. Get and use your profile URL                          https://help.linkedin.com/app/answers/detail/a_id/87   ...
TIP               4. Make your smartphone                            a “genius phone”      Download email       addresses...
TIP               5. Use video to make your point            Download YouTube             videos into your own           ...
What can                               you do next?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com |...
First, do not panic                                                   /©Marc W. Halpert | All rights reserved | www. conne...
TIP                              Invest your time wisely            Set aside a certain amount of time each             d...
Build community around you    • Help others    • It will be repaid forward…    • Keep polishing your profile/brand    • Ke...
Need more help with LinkedIn?                    virtual courses, webinars, presentations,                    1-on-1 coach...
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Linkedin for small business

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Linkedin for small business

  1. 1. LinkedIn for Small Business Professionals Keeping Your Pipeline Full Using LinkedIn©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  2. 2. What’s going on with LinkedIn? • >150MM professionals • Adding >2 new members every second • 11th most trafficked website • Aggressively courting new submarkets • Social news channels • IPO • Continual new investment in the product • New smartphone apps: CardMunch, LunchMeet • New verticals: Veterans, Grads, Nonprofits©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  3. 3. Do you know?  Does your LinkedIn profile reflect WHO you really are?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  4. 4. Your LinkedIn profile should tell others W HY Y OU©Marc W. Halpert | All rights reserved W. Halpert connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012 ©Marc | www. www.linkedin.com/in/marchalpert May2010
  5. 5. Great LinkedIn profiles always contain: Profile Functional Headline  Short, concise, meaningful (120 characters including spaces!)  Who you really are, not what role you play in an organization©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  6. 6. Great LinkedIn profiles always contain: Profile Functional Headline  short, concise, meaningful (120 characters including spaces!)  who you really are, not what role you play in an organization Update frequently  Your activity, articles, commentary, information you find worthy to give back to your communities©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  7. 7. Great LinkedIn profiles always contain: Profile Functional Headline  Short, concise, meaningful (120 characters including spaces!)  Who you really are, not what role you play in an organization Update frequently  Your activity, articles, commentary, information you find worthy to give back to your communities Summary, Experience and Specialties  SEO keywords; written with much thought and conviction  Why would the reader be attracted to you?  Your past experience makes you who you are today©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  8. 8. Great LinkedIn profiles always contain: Profile Functional Headline  Short, concise, meaningful (120 characters including spaces!)  Who you really are, not what role you play in an organization Update frequently  Your activity, articles, commentary, information you find worthy to give back to your communities Summary, Experience and Specialties  SEO keywords; written with much thought and conviction  Why would the reader be attracted to you?  Your past experience makes you who you are today Appropriate photo©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  9. 9. Why this is important:©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  10. 10. Certifications, Patents, Languages & Publications • Further differentiates you • You worked for it, show it! • Keep it current as you morph©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  11. 11. Skills  Choose LinkedIn’s suggested skills or self assess  Choose your level of proficiency, honestly  Identify # years experience©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  12. 12. Volunteer Experience & Causes©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  13. 13. Repairing a profileBEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  14. 14. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  15. 15. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  16. 16. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  17. 17. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  18. 18. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | January2011 ©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  19. 19. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  20. 20. BEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  21. 21. AFTER©Marc W.W. Halpert AllAll rights reserved www. connect2collaborate.com | www.linkedin.com/in/marchalpert | January2011 ©Marc Halpert | | rights reserved | | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  22. 22. BEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  23. 23. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  24. 24. Repeating: Your LinkedIn profile MUST tell others W HY Y OU©Marc W. Halpert | All rights reserved W. Halpert connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012 ©Marc | www. www.linkedin.com/in/marchalpert May2010
  25. 25. Do you know?  Does your LinkedIn profile reflect WHO you really are?  How does using LinkedIn highlight and demonstrate your brand?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  26. 26. Recommendations: Ask • Who/when do you ask? • Manage the attributes you are recommended for • Hide some recs if inappropriate at a certain time • You can review it before it is posted • Don’t be afraid to ask them to improve it • Post it to your profile when you are satisfied©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  27. 27. Recommendations: Give • Be specific and clear • Use anecdotes • How you have experienced the person’s • skills • abilities • strengths • character (!) • Give recommendations when deserved • Give unexpected recommendations©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  28. 28. Ask and answer questions©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  29. 29. Company profile page©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  30. 30. ©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  31. 31. ©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  32. 32. Your company profile page is different from your personal profile page©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  33. 33. Do you know?  Does your LinkedIn profile reflect WHO you really are?  How does using LinkedIn highlight and demonstrate your personal brand?  Are you gaining business traction from being on LinkedIn?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  34. 34. Get more connections Deepen existing connections  Cull from your personal connections’ lists  Identify someone you want to reach to and research how you are connected  If a second level connection, ask to connect directly  If more distant, ask a friend to connect you indirectly©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  35. 35. Direct: Ask to connect©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  36. 36. Indirect: Ask for an intro Read from the bottom up©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  37. 37. Groups The power of new, meaningful connections with like-minded individuals!©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  38. 38. Join Groups Apply to join groups  Choose frequency of that interest you group contact: Join and contribute to:  daily feed  nonprofit groups  alumni groups  weekly digest  special interest groups  Actively participate,  locally based groups don’t grandstand  business chambers  A great easy  industry associations communication tool  networking groups, etc.©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  39. 39. LinkedIn Groups cont’d.  Apply to join as many groups that interest you that you can contribute to:  Limit 50  Create a group:  group of your clients or  advisors or  confidantes  Think about creating subgroups, task forces, etc.  Post really useful materials regularly for their benefit©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  40. 40. Tap into expertise  Ask questions that elicit responses:  How have you tackled a { }?  How have you been successful at [ ]?  Ask a question for which you need opinions-check to be sure no one has asked recently  Contact the person posing the question or answer to expand your reach©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  41. 41. Optimize the Free LinkedIn Apps©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  42. 42. Search for business contacts  Look for people you know and that others know, that you think will be helpful  Ask them to join your network if you know them  Ask others you know to introduce you  Search by name, by title, by company, by keyword, zip, or any combination  Find common threads to partner  But don’t be a “promiscuous linker”©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  43. 43. The Proper Care and Feeding of LinkedIn© 5 MORE tips to help you optimize LinkedIn©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  44. 44. TIP 1. Make a great impression  DO NOT BE LAZY; DO NOT USE the default greeting: Id like to add you to my professional network on LinkedIn. Marc W.©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  45. 45. TIP 1. Make a great impression  DO NOT BE LAZY; DO NOT USE the default greeting: Id like to add you to my professional network on LinkedIn. Marc W.  Ask people to join your LinkedIn connections like you mean it; use a personalized note such as: Bob, thank you for the great conversation after today’s AFP CT luncheon about ways we could work with each other. Later this week I will follow up on the areas we discussed. So please join my network as we increase each other’s networking connections. Best regards and speak to you soon, Marc©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  46. 46. TIP 1. Make a great impression  DO NOT BE LAZY; DO NOT USE the default greeting: Id like to add you to my professional network on LinkedIn. Marc W.  Ask people to join your LinkedIn connections like you mean it; use a personalized note such as: Bob, thank you for the great conversation after today’s AFP CT luncheon about ways we could work with each other. Later this week I will follow up on the areas we discussed. So please join my network as we increase each other’s networking connections. Best regards and speak to you soon, Marc  Remind them where you met them or worked with them  Then follow up on your promised items  Reinforce your reliability; increase the branding of “why you”©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  47. 47. TIP 2. Update your community Frequency is up to you; regular meaningful additions  Blogs  LinkedIn Today  Websites  News items Add to the global conversation©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  48. 48. TIP 3. Get and use your profile URL https://help.linkedin.com/app/answers/detail/a_id/87 Business card Email signature line Marketing materials©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  49. 49. TIP 4. Make your smartphone a “genius phone” Download email addresses to your smartphone Get LinkedIn app for smartphone  Now you have access to the IMPORTANT people from anywhere! Be a “go-to” person©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  50. 50. TIP 5. Use video to make your point  Download YouTube videos into your own profile or the organization’s LinkedIn page  Now you further make impressions  For instructions, see http://tinyurl.com/y4yrcvj©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  51. 51. What can you do next?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  52. 52. First, do not panic /©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  53. 53. TIP Invest your time wisely  Set aside a certain amount of time each day to “work” LinkedIn  Be consistent in doing this  Manage the time you spend doing this  Keep tightening your profile  Contribute!  Seek help  Keep looking for connections©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  54. 54. Build community around you • Help others • It will be repaid forward… • Keep polishing your profile/brand • Keep working your Personal Learning Network • The deeper your list of trusted contacts, the more business connections you can facilitate • Use Linkedin as one more tool in your branding toolbox • Connect2Collaborate©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
  55. 55. Need more help with LinkedIn? virtual courses, webinars, presentations, 1-on-1 coaching, corporate staff training©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012

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