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Using Machine Learning at
Scale: A Gaming Industry
Experience!
Arthur Gola
Data Science Manager @ Wildlife Studios
Vini Jaiswal
Customer Success Engineer @ Databricks
01
02
03
04
05
2
01
Wildlife is a blend of excellence in art and creativity with data science and high-end technology
Top 10
2.5 billion
10s of terabytes
petabytes60+ games released
02
Tracking Projects Models
Massivelyscalabledatacleansing&transformation
ETL / Data
Processing
Data Science Platform
ML Runtime
BRONZE
SILVER
GOLD
DELTA
BI/Dashboarding
Marketing Analysts
Product Managers
Wildlife Games
Credits:
Pedro Sereno Galvão
kafka
connect
03
● 60% of our revenue
● 95% of our user base
● purchase, only 5%
● Hardcore casual
Frequency:
Price:
Discount:
Content:
Frequency:
Price:
Discount:
Content:
Frequency:
Price:
Discount:
Content:
Frequency:
Price:
Discount:
Content:
profitable
Reinforcement Learning
sequence of offers long-term rewards
explore-exploit tradeoff
too many dimensions
04
● Rating and matchmaking systems
● Advanced experimentation techniques
● LTV models
● Ads monetization system
Feedback
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