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CREATING A METHODOLOGY And the Myth of Perfection Corey Vilhauer Now What? 2014
I’M COREY VILHAUER @mrvilhauer
“I’m sorry, I must be the worst speaker you’ve ever seen.” - Me, Probably.
LET’S TALK ABOUT WEB CONTENT
“I’m sorry, we must be the worst team you’ve ever worked with.” - A Real Client
METHODOLOGIES WHAT A METHODOLOGY IS
METHODOLOGY A formal documentation of a set of processes
ASK A QUESTION RESEARCH A PROBLEM FORM A HYPOTHESIS TEST THE HYPOTHESIS COMMUNICATE/CHANGE
METHODOLOGIES ALLOW FOR REPLICATION
EACH COMPANY IS DIFFERENT
EACH INITIATIVE IS DIFFERENT
EACH PROJECT IS DIFFERENT
EACH ONE OF US IS DIFFERENT
WE ARE ALL SNOWFLAKES
METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER
“We don’t really have a process for getting articles approved.” - A Real Client
“We send things to university relations but we are never really sure when they’re finally published.” - A Real Client
“LOL” - A Real Client
1. COMMUNICATE OUR PROCESSES
2. STANDARDIZE OUR PATH
3. ALLOW FOR THOUGHTFUL VARIANCES
YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES
METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER HOW TO BEGIN
XX THESE ARE GUIDES NOT METHODOLOGIES
A GUIDE, NOT A MAP
WE CAN’T TELL YOU WHAT TO DO
ALWAYS BE COLLECTING
X X
MAKE A LIST
DETERMINE HOW
DETERMINE WHY
BRING ‘EM TOGETHER
YOU ARE NEVER FINISHED
“Instead of driving an idea blindly into the world … you are guided by the feedback you get. There are no beginnings or en...
METHODOLOGIES COMMUNICATION REPLICATION CHANGE
THANK YOU www.eatingelephant.com/nowwhat2014 @mrvilhauer for notes and resources:
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"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014

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"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014

  1. CREATING A METHODOLOGY And the Myth of Perfection Corey Vilhauer Now What? 2014
  2. I’M COREY VILHAUER @mrvilhauer
  3. “I’m sorry, I must be the worst speaker you’ve ever seen.” - Me, Probably.
  4. LET’S TALK ABOUT WEB CONTENT
  5. “I’m sorry, we must be the worst team you’ve ever worked with.” - A Real Client
  6. METHODOLOGIES WHAT A METHODOLOGY IS
  7. METHODOLOGY A formal documentation of a set of processes
  8. ASK A QUESTION RESEARCH A PROBLEM FORM A HYPOTHESIS TEST THE HYPOTHESIS COMMUNICATE/CHANGE
  9. METHODOLOGIES ALLOW FOR REPLICATION
  10. EACH COMPANY IS DIFFERENT
  11. EACH INITIATIVE IS DIFFERENT
  12. EACH PROJECT IS DIFFERENT
  13. EACH ONE OF US IS DIFFERENT
  14. WE ARE ALL SNOWFLAKES
  15. METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER
  16. “We don’t really have a process for getting articles approved.” - A Real Client
  17. “We send things to university relations but we are never really sure when they’re finally published.” - A Real Client
  18. “LOL” - A Real Client
  19. 1. COMMUNICATE OUR PROCESSES
  20. 2. STANDARDIZE OUR PATH
  21. 3. ALLOW FOR THOUGHTFUL VARIANCES
  22. YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES
  23. METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER HOW TO BEGIN
  24. XX THESE ARE GUIDES NOT METHODOLOGIES
  25. A GUIDE, NOT A MAP
  26. WE CAN’T TELL YOU WHAT TO DO
  27. ALWAYS BE COLLECTING
  28. X X
  29. MAKE A LIST
  30. DETERMINE HOW
  31. DETERMINE WHY
  32. BRING ‘EM TOGETHER
  33. YOU ARE NEVER FINISHED
  34. “Instead of driving an idea blindly into the world … you are guided by the feedback you get. There are no beginnings or endings - just small steps forward. - Robin Sloan
  35. METHODOLOGIES COMMUNICATION REPLICATION CHANGE
  36. THANK YOU www.eatingelephant.com/nowwhat2014 @mrvilhauer for notes and resources:

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